The influences of tourists’ emotions on the selection of electronic word of mouth platforms

Kojama Shop is an online platform that markets avocado butter products. To win the competition, Kojama Shop must improve Electronic Word of Mouth (eWOM) by knowing the factors that form eWOM and their effect on purchases. This study aims to determine the factors that form eWOM on the purchase of fruit products at the Kojama Shop and the influence of the factors formed from eWOM on the purchase of fruit products at the Kojama Shop. The selection of research places is intentional. The target of research is the follower of the Kojama Shop Instagram account that has already bought and consumed butter avocado fruit products at least 2 times, aged at least 18 years, and actively using social media Instagram. Data retrieval using survey methods through online questionnaires using Google forms. Sampling using the Unknown Population formula, the study took 151 respondents. Data analysis uses descriptive and multiple linear regression. The results showed that there are 5 factors of eWOM: Concern for Others, Expressing Positive Feelings, Economic Incentives, Helping the Company, and Platform Assistance. These five factors have a significant influence together and an individual towards the purchase.

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Electronic Word-of-Mouth (eWOM) and Its Influence on Book Purchasing Decisions

Consumer Information Systems and Relationship Management - Advances in Marketing, Customer Relationship Management, and E-Services ◽

10.4018/978-1-4666-4082-5.ch009 ◽

2013 ◽

pp. 156-172 ◽

Cited By ~ 1

Author(s):

Angela Lin ◽

Jonathan Foster

Keyword(s):

Social Media ◽

Word Of Mouth ◽

Source Credibility ◽

The Internet ◽

Electronic Word Of Mouth ◽

Purchasing Decisions ◽

Research Questions ◽

Online Book ◽

Selection Of

Electronic word-of-mouth (eWOM) is playing an increasingly influential role in informing consumers’ purchasing decisions. Previously confined to seeking information from a small group of family and friends, consumers are now able via the Internet and social media, to draw on the contributions of a much larger group of other consumers. This chapter presents findings from a content analysis of a selection of book readers’ contributions to the Anobii Digital Bookshelf review site. The research questions guiding this analysis are: do online book reviews influence consumers’ book purchasing decisions? What conditions affect the influence of online book reviews? What are the consequences of online book reviews for consumers’ book purchasing decisions? The evidence from this study suggests that online book reviews play an influential role in the majority of Anobii members’ purchasing decisions; and that the opinions of other readers are sought primarily because of their perceived independence. Findings in relation to the informational and social attributes of book reviews, along with their framing are also presented. The chapter concludes with discussing the implications of the study for the implementation and use of eWOM, including the need to differentiate between different consumer types, being cognizant of the issue of source credibility, and the informational and social attributes that contribute to this, and of possible social and technological biases.

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Talking About Brands! Electronic Word-of-Mouth in Twitter and Sina Weibo

PsycEXTRA Dataset ◽

10.1037/e509992015-001 ◽

2014 ◽

Author(s):

Shu-Chuan Chu

Keyword(s):

Word Of Mouth ◽

Electronic Word Of Mouth ◽

Sina Weibo

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An Empirical Investigation into Personal Characteristics' Effect on Choosing Complaint Channels

Journal of Service Management Research ◽

10.15358/2511-8676-2019-4-195 ◽

2019 ◽

Vol 3 (4) ◽

pp. 195-208

Author(s):

Hannes Boepple ◽

Janine Göttling ◽

Marie-Christin Papen ◽

Florian U. Siems

Keyword(s):

Word Of Mouth ◽

Empirical Investigation ◽

Personal Characteristics ◽

Negative Word ◽

Channel Choice ◽

Valuable Customer ◽

Word Of Mouth Communication ◽

Customer Reaction ◽

Managerial Perspective ◽

Selection Of

For companies, complaints are a valuable customer reaction to dissatisfaction. They enable the company to respond to customer issues to prevent them from changing supplier or spreading negative word-of-mouth communication. Previous research identified various influencing factors of complaint behaviour. However, it has been scarcely considered which aspects influence the selection of the complaint channel (e. g. telephone, social media). Therefore, a 1x2 experimental study (n = 244) was conducted. Results reveal effects of personal characteristics (aggressiveness, argumentativeness and social anxiety) on complaint channel choice. A moderating effect of failure severity was also partially found. From a managerial perspective, it is recommended to provide various complaint options. This would allow the disappointed consumer to choose an adequate complaint channel depending on his or her personality.

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