scholarly journals Study of Forming Factors Electronic Word of Mouth (EWOM) and Its Influence On Purchasing Fruit Products at Kojama Shop

HABITAT ◽  
2021 ◽  
Vol 32 (3) ◽  
pp. 119-129
Author(s):  
Siti Fitriah ◽  
Budi Dharmawan ◽  
Ulfah Nurdiani
Keyword(s):  
Word Of Mouth ◽  
Survey Methods ◽  
Data Retrieval ◽  
Economic Incentives ◽  
Electronic Word Of Mouth ◽  
Five Factors ◽  
Avocado Fruit ◽  
Concern For Others ◽  
Positive Feelings ◽  
Selection Of

Kojama Shop is an online platform that markets avocado butter products. To win the competition, Kojama Shop must improve Electronic Word of Mouth (eWOM) by knowing the factors that form eWOM and their effect on purchases. This study aims to determine the factors that form eWOM on the purchase of fruit products at the Kojama Shop and the influence of the factors formed from eWOM on the purchase of fruit products at the Kojama Shop. The selection of research places is intentional. The target of research is the follower of the Kojama Shop Instagram account that has already bought and consumed butter avocado fruit products at least 2 times, aged at least 18 years, and actively using social media Instagram. Data retrieval using survey methods through online questionnaires using Google forms. Sampling using the Unknown Population formula, the study took 151 respondents. Data analysis uses descriptive and multiple linear regression. The results showed that there are 5 factors of eWOM: Concern for Others, Expressing Positive Feelings, Economic Incentives, Helping the Company, and Platform Assistance. These five factors have a significant influence together and an individual towards the purchase.

E-WOM (Electronic Word Of Mouth): Dimensi dan Pengaruhnya Terhadap Keputusan Berkunjung Wisatawan ke Gili Matra di Kabupaten Lombok Utara (KLU)

2019 ◽  
Vol 4 (2) ◽  
pp. 69-89
Author(s):  
Didy Ika Supryadi ◽  
Himawan Sutanto
Keyword(s):  
Word Of Mouth ◽  
Economic Incentives ◽  
Electronic Word Of Mouth ◽  
Positive Feeling ◽  
Concern For Others ◽  
Positive Feelings

Penelitian ini berjudul “E-Wom (Electronic Word Of Mouth):  Dimensi dan Pengaruhnya Terhadap Keputusan Berkunjung Wisatawan ke Gili Matra di Kabupaten Lombok Utara (KLU)”. Rumusan masalah dalam penelitian ini adalah Apakah  dimensi Electronic Word of Mouth (EWOM) yang terdiri dari Concern for Others, Expressing Positive Feeling, Economic Incentives, Helping the Company, Platform Assistance mempengaruhi Keputusan Berkunjung Wisatawan pada Gili Matra di media sosial Facebook, Instagram dan media online lainnya. Tujuan penelitian ini adalahmengetahui pengaruh dimensi Electronic Word of Mouth (EWOM) yang terdiri dari Concern for Others, Expressing Positive Feeling, Economic Incentives, Helping the Company, Platform Assistance pada Keputusan Berkunjung Wisatawan pada Gili Matra di media sosial Facebook, Instagram dan media online lainnya. Data yang digunakan dalam penelitian ini adalah data primer yaitu data yang berasal dari responden dan data sekunder yaitu data yang berasal dari Dinas Kebudayaan dan Pariwisata Kabupaten Lombok Utara. Variabel penelitian yang digunakan adalah 1. Variabel Electronic Word Of Mouth (X). Dalam penelitian ini variabel bebas yang ditetapkan adalah Electronic Word Of Mouth (e-WOM) yang terdiri dari lima dimensi yaitu: Concern for others, Expressing positive feelings, Economic Insentive, Helping the Company, Platform assistance.2. Variabel Keputusan Berkunjung Wisatawan (Y). Dalam penelitian ini variabel terikat yang ditetapkan adalah keputusan berkunjung wisatawan yang meliputi informasi dan rekomendasi yang diterima wisatawan melalui akun media sosial Facebook, Instagram dan media online lainnya yang terkait dengan 3 Gili Matra. Teknik analisa data yang digunakan dalam penelitian ini adalah regresi linier berganda. Hasil Penelitian menunjukkan bahwa Dimensi E-WOM memiliki pengaruh yang positif dan signifikan terhadap Keputusan Berkunjung Wisatawan ke Gili Matra, Kabupaten Lombok Utara (KLU)

scholarly journals E-WOM (Electronic Word Of Mouth): Dimensi dan Pengaruhnya Terhadap Keputusan Berkunjung Wisatawan ke Gili Matra di Kabupaten Lombok Utara (KLU)

2018 ◽  
Vol 4 (2) ◽  
pp. 69-89
Author(s):  
Didy Ika Supryadi ◽  
Himawan Sutanto
Keyword(s):  
Word Of Mouth ◽  
Economic Incentives ◽  
Electronic Word Of Mouth ◽  
Positive Feeling ◽  
Concern For Others ◽  
Positive Feelings

Penelitian ini berjudul “E-Wom (Electronic Word Of Mouth):  Dimensi dan Pengaruhnya Terhadap Keputusan Berkunjung Wisatawan ke Gili Matra di Kabupaten Lombok Utara (KLU)”. Rumusan masalah dalam penelitian ini adalah Apakah  dimensi Electronic Word of Mouth (EWOM) yang terdiri dari Concern for Others, Expressing Positive Feeling, Economic Incentives, Helping the Company, Platform Assistance mempengaruhi Keputusan Berkunjung Wisatawan pada Gili Matra di media sosial Facebook, Instagram dan media online lainnya. Tujuan penelitian ini adalahmengetahui pengaruh dimensi Electronic Word of Mouth (EWOM) yang terdiri dari Concern for Others, Expressing Positive Feeling, Economic Incentives, Helping the Company, Platform Assistance pada Keputusan Berkunjung Wisatawan pada Gili Matra di media sosial Facebook, Instagram dan media online lainnya. Data yang digunakan dalam penelitian ini adalah data primer yaitu data yang berasal dari responden dan data sekunder yaitu data yang berasal dari Dinas Kebudayaan dan Pariwisata Kabupaten Lombok Utara. Variabel penelitian yang digunakan adalah 1. Variabel Electronic Word Of Mouth (X). Dalam penelitian ini variabel bebas yang ditetapkan adalah Electronic Word Of Mouth (e-WOM) yang terdiri dari lima dimensi yaitu: Concern for others, Expressing positive feelings, Economic Insentive, Helping the Company, Platform assistance.2. Variabel Keputusan Berkunjung Wisatawan (Y). Dalam penelitian ini variabel terikat yang ditetapkan adalah keputusan berkunjung wisatawan yang meliputi informasi dan rekomendasi yang diterima wisatawan melalui akun media sosial Facebook, Instagram dan media online lainnya yang terkait dengan 3 Gili Matra. Teknik analisa data yang digunakan dalam penelitian ini adalah regresi linier berganda. Hasil Penelitian menunjukkan bahwa Dimensi E-WOM memiliki pengaruh yang positif dan signifikan terhadap Keputusan Berkunjung Wisatawan ke Gili Matra, Kabupaten Lombok Utara (KLU)

scholarly journals PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM) DI INSTAGRAM TERHADAP DESTINATION IMAGE DI FARMHOUSE SUSU LEMBANG, BANDUNG

2018 ◽  
Vol 6 (2) ◽  
pp. 30-43
Author(s):  
Miftakhul Noviyanti ◽  
Nungky Puspita ◽  
Riza Firmansyah
Keyword(s):  
Social Media ◽  
Word Of Mouth ◽  
Economic Incentives ◽  
Destination Image ◽  
Social Benefits ◽  
Electronic Word Of Mouth ◽  
Advice Seeking ◽  
Concern For Others ◽  
Positive Feelings ◽  
Negative Feelings

Following the growth and evolution of the internet, electronic word of mouth have become an important phenomenon. The objective of this research is to analyze how the effect of electronic word of mouth (eWOM) in social media instagram toward destination image. This research applied quantitative approach. The sample of this research is 100 respondent who knew about Farmhouse Susu Lembang instagram account, collected using non-probability sampling. This research used questionnaire as research instrument and analyzed with multiple regression. The result of this research that the dimensions of negative feelings venting, concern for others, social benefits, and advice seeking from eWOM variables have significant influence, and the dimensions of platform assistance, expressing positive feelings, economic incentives, and helping the company from variables electronic word of mouth (eWOM) on Instagram social media has no significant effect on destination image.

scholarly journals Pengaruh Electronic Word Of Mouth Foto Wisata terhadap Keputusan Berkunjung Wisatawan di Padang

2019 ◽  
Vol 10 (1) ◽  
pp. 22
Author(s):  
Puti Embun Sari ◽  
Eka Mariyanti ◽  
Siska Lusia Putri
Keyword(s):  
Word Of Mouth ◽  
Economic Incentives ◽  
Electronic Word Of Mouth ◽  
Positive Feeling ◽  
Concern For Others

Penelitian ini bertujuan untuk melihat pengaruh Electronic Word of Mouth foto wisata terhadap keputusan berkunjung wisatawan di kota Padang. Dimana Electronic Word of Mouth akan dilihat dari segi (1) Pengaruh concern for others terhadap keputusan berkunjung wisatawan di Kota Padang, (2) Pengaruh expressing positive feeling terhadap keputusan berkunjung wisatawan di Kota Padang, (3)  Pengaruh economic incentives terhadap keputusan berkunjung wisatawan di Kota Padang, (4) Pengaruh concern for others, expressing positive feeling dan economic incentives terhadap keputusan berkunjung wisatawan di Kota Padang. Penelitian dilakukan di kota Padang. Objek dalam penelitian ini adalah para wisatawan yang berkunjung ke destinasi wisata kota Padang tahun 2018 dengan jumlah sampel sebanyak 138 orang. Metode penarikan sampel dengan menggunakan metode nonprobability sampling dengan teknik accidental sampling. Metode analisis yang digunakan adalah analisis regresi linear berganda. Berdasarkan hasil perhitungan yang terangkum pada penjelasan di atas dengan menggunakan uji t, diperoleh hasil bahwa Concern for Others, Expressing Positive Feeling dan Economic Incentives berpengaruh positif dan signifikan  terhadap keputusan berkunjung wisatawan di kota Padang  secara parsial. Kemudian nilai adjusted R square adalah sebesar 0,622 hal ini berarti  62,2% dari keputusan berkunjung wisatawan di kota Padang yang dapat dijelaskan oleh Concern for Others, Expressing Positive Feeling dan Economic Incentives sedangkan sisanya sebesar 37,8% dijelaskan oleh faktor-faktor lain yang tidak diteliti dalam penelitian ini. Selanjutnya concern for Others, Expressing Positive Feeling dan Economic Incentives secara bersama-sama berpengaruh signifikan terhadap keputusan berkunjung wisatawan di kota Padang.

scholarly journals Electronic Word of Mouth (e-WOM) Foursquare: The New Social Media

2013 ◽  
Vol 4 (2) ◽  
pp. 711-724 ◽  
Author(s):  
Rita Rita ◽  
Karyana Hutomo ◽  
Natalia Natalia
Keyword(s):  
Communication Technology ◽  
Business Strategy ◽  
Word Of Mouth ◽  
Economic Incentives ◽  
Positive Contribution ◽  
Electronic Word Of Mouth ◽  
First Finding ◽  
The Right ◽  
Source Of Information ◽  
Category Feature

The development of communication technology and Internet-based information encourage the emergence of new changes in the marketing world. Customer-oriented makes it an effective medium for the activities of Word-of-Mouth (WOM). In this information era, Word-of-Mouth becomes credible resource in the community. To harness the power of electronic Word-of-Mouth (e-WOM), the company must first identify and understand effectively users of the web to spread their opinions. By using 60 respondents as a source of information and data collection, results of the study found various types of Foursquare users and various motivations that drive them. The first finding of this study revealed six types of Foursquare users, namely: The Gamers, The Existence, The Need Help, The Mayor, The Showoff, and the Angels. The second finding was the type of motivation that Foursquare users are distinguished by category Feature Involvement, Self Satisfaction, Seeking Advice, Economic Incentives, Self Enhancement, and Concern for Other Users. From this study, Self Satisfaction, Self Enhancement, and Concern for Other Users are the motivation type of Foursquare users that give positive contribution to the activities of e-WOM because the three types directly do some sort recommendations or promotions of the places they check-in. Furthermore, Feature Involvement, Seeking Advice, and Economic Incentives are the types that less provide positive contribution to the activities of e-WOM. Advice Seeking and Economic Incentives are the types that the most feel benefits of e-WOM activities through Foursquare. Feature Involvement is the type that does not contribute the most to the activities of e-WOM and do not feel the most benefits of e-WOM activities through Foursquare. This research is expected to help companies that use Foursquare to establish the right business strategy in encouraging e-WOM among Foursquare users.

scholarly journals PENGARUH ELECTRONIC WORD OF MOUTH PADA INSTAGRAM TERHADAP KEPUTUSAN BERKUNJUNG (Studi Pada Pengunjung Obyek Wisata Pemandian Air Panas Krakal)

2019 ◽  
Vol 1 (1) ◽  
pp. 52-64
Author(s):  
Anjas Elin Safitri ◽  
Sigit Wibawanto
Keyword(s):  
Data Analysis ◽  
Statistical Analysis ◽  
Data Processing ◽  
Sampling Method ◽  
Word Of Mouth ◽  
Sampling Technique ◽  
Electronic Word Of Mouth ◽  
Questionnaire Data ◽  
Data Processing Tool ◽  
Positive Feelings

This study aims to investigate the most influence dimension of the electronic word of mouth the  most influence on the decision to visit. The population of this research was the visitors of Pemandian Air Panas Krakal. The sample of this research was 100 respondens. The sampling technique used is non-probability sampling. Method of collection with a questionnaire. Data analysis using descriptive and statistical analysis. The data processing tool used is SPSS for windows version 21.0. This results of the study indicate that : (1) concern for other has a positive and a significanteffect on visiting decisions , (2) expressing positive feelings has a positive and a significanteffect on visiting decisions, (3) helping the company has a positive and a significant effect on visiting decisions. And (4) platforn assistance no significant effect on visiting decisions.

scholarly journals Electronic Word-of-Mouth (eWOM)

2021 ◽  
Keyword(s):  
Social Media ◽  
Word Of Mouth ◽  
Academic Research ◽  
Economic Incentives ◽  
The Internet ◽  
Electronic Word Of Mouth ◽  
Communication Management ◽  
Research Areas ◽  
The Impact

The concept of electronic word-of-mouth (eWOM) was introduced in the mid-1990s, when the Internet was beginning to change the ways consumers interacted with each other. eWOM can be generally defined as consumers’ information sharing and exchange about a product or company via the Internet, social media, and mobile communication. eWOM has been recognized to lead to high retransmission intentions because it is easy for consumers to generate conversations online. It also allows information to be passed along globally and quickly. Because of the impact of eWOM on consumer behavior, academic research on eWOM has been documented in disciplines such as advertising, marketing, communication, management, and electronic commerce. Over the past few decades, research has demonstrated the impact of eWOM on sales, product evaluations, purchase decisions, customer satisfaction and loyalty, and consumer-brand relationships. Research has also examined antecedents and motives of eWOM. Factors such as consumers’ desire for social interaction, desire for economic incentives, concern for other consumers, and the potential approval utility have been identified as important motives that drive consumers’ eWOM behavior. In addition, individuals’ social relationship factors (e.g., social capital), as well as message source and characteristics, are antecedents that lead to eWOM behavior. In this article, eWOM is considered in many different formats, such as product review sites, emails, discussion boards, user-generated content, social media, and online communities. This article begins with citations concerning the Role of eWOM in Advertising, Communication, and Marketing. Next, Special Journal Issues on eWOM and Overview Articles are presented. Finally, key research areas are highlighted: Social Media–Based eWOM and Purchase Intentions; the Role of Influencers as a new source of eWOM; the impact of eWOM on Corporate Reputation and Corporate Social Responsibility (CSR); and Cross-Cultural Differences in eWOM. These areas together explain the antecedents and consequences of eWOM.

scholarly journals Pengaruh e-WOM di Instagram terhadap Loyalitas Pelanggan Kopi Janji Jiwa

Prologia ◽  
2019 ◽  
Vol 3 (2) ◽  
pp. 440
Author(s):  
Brigitta Novilia Jesslyn ◽  
Riris Loisa
Keyword(s):  
Customer Loyalty ◽  
Word Of Mouth ◽  
Communication Theory ◽  
Survey Methods ◽  
Quantitative Approach ◽  
Sampling Techniques ◽  
Marketing Communication ◽  
Electronic Word Of Mouth ◽  
Purposive Sampling ◽  
Sampling Approach

This research was conducted to determine the effect of electronic word of mouth (e-WOM) activities on the customer loyalty of Kopi Janji Jiwa. This research uses marketing communication theory, electronic word of mouth (e-WOM), and customer loyalty. Kopi Janji Jiwa is a domestic business that presents a menu of processed coffee on the rise. With the target of millennial generation, Kopi Janji Jiwa continues to innovate to create new menus and breakthroughs to get customers. What is unique from this research is that this study will look at how consumers from Kopi Janji Jiwa become marketing agents. The approach used for this research is a quantitative approach with survey methods. The population in this study is the consumer of Kopi Janji Jiwa and the number of samples taken as many as 130 people and using nonprobability sampling techniques with a purposive sampling approach. Data collected in this study using a questionnaire. Penelitian ini dilakukan untuk mengetahui pengaruh kegiatan electronic word of mouth (e-WOM) terhadap loyalitas pelanggan Kopi Janji Jiwa. Penelitian ini menggunakan teori komunikasi pemasaran, electronic word of mouth (e-WOM), dan loyalitas pelanggan. Kopi Janji Jiwa merupakan sebuah usaha dalam negeri yang menyajikan menu olahan kopi yang sedang naik daun. Dengan target generasi milenial, Kopi Janji Jiwa terus berinovasi menciptakan menu dan gebrakan baru untuk memperoleh pelanggan. Yang unik dari penelitian ini adalah penelitian ini akan melihat bagaimana konsumen dari Kopi Janji Jiwa menjadi agen pemasaran. Pendekatan yang digunakan untuk penelitian ini adalah pendekatan kuantitatif dengan metode survey. Populasi dalam penelitian ini adalah konsumen Kopi Janji Jiwa dan jumlah sampel yang diambil sebanyak 130 orang dan menggunakan teknik nonprobability sampling dengan pendekatan purposive sampling. Data yang dikumpulkan dalam penelitian ini dengan menggunakan kuisioner.

Pengaruh Electronic Word of Mouth terhadap Minat Beli pada Media Sosial Twitter di Jawa Barat dan Dki Jakarta

2021 ◽  
Vol 9 (1) ◽  
pp. 36-46
Author(s):  
Arianis Chan ◽  
Eliezer Eramukti Handoko ◽  
Lina Auliana
Keyword(s):  
Word Of Mouth ◽  
Electronic Word Of Mouth ◽  
Positive Feelings

Penelitian ini bertujuan untuk mengetahui pengaruh electronic word of mouth akun @NetflixID terhadap minat beli melalui survei pada pengguna Twitter di Jawa Barat dan DKI Jakarta. Objek penelitiannya adalah electronic word of mouth sebagai variabel bebas dan minat beli sebagai variabel terikat. Metode penelitian yang digunakan adalah analisis deskriptif verifikatif dengan desain survei kepada 101 responden pengguna Twitter yang pernah membaca tweet dari akun @NetflixID yang berdomisili di Jawa Barat atau DKI Jakarta. Kuesioner digunakan untuk mengukur seberapa besar pengaruh electronic word of mouth yang dilakukan akun @NetflixID terhadap minat beli. Hasil penelitian menunjukkan bahwa terdapat hubungan yang kuat dan berpengaruh positif antara electronic word of mouth terhadap minat beli pada akun @NetflixID. Expressing positive feelings menjadi dimensi persentase tertinggi untuk variabel electronic word of mouth, minat beli memiliki persentase tertinggi pada variabel tertarik mencoba dan ingin memiliki produk.

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