scholarly journals Electronic Word-Of-Mouth: Determinants of Selection of Online Reviews by Slovak Consumers

2018 ◽  
Author(s):  
Stanislava Gálová ◽  
Ivana Grežová ◽  
Henrich Grežo
Keyword(s):  
Word Of Mouth ◽  
Online Reviews ◽  
Electronic Word Of Mouth ◽  
Selection Of

scholarly journals Analisis Pengaruh E-WOM, Online Review, dan Kualitas Informasi terhadap Minat Beli di Market Place Tokopedia

Prologia ◽  
2021 ◽  
Vol 5 (1) ◽  
pp. 127
Author(s):  
Julian Andrew ◽  
Rezi Erdiansyah
Keyword(s):  
Information Quality ◽  
Word Of Mouth ◽  
Online Reviews ◽  
Online Review ◽  
Electronic Word Of Mouth ◽  
Market Place ◽  
Purposive Sampling ◽  
Additional Information ◽  
Data Collection Technique

As the people's shopping habits via online starts to emerge, the e-commerce industry in Indonesia has also developed. In 2018, it was noted that 11.9% of Indonesian people were shopping online. However, in the midst of the vastness of online platforms with millions of items found in online storefronts, consumers need more information as their reference to arousing buying interest. As one of the biggest e-commerce players in Indonesia, Tokopedia provides features that enable sellers and consumers to exchange information regarding the items. In Tokopedia, prospective buyers can see electronic word of mouth messages, online reviews, and other additional information about the items that are known to be very influential in generating buying interest. This study uses a quantitative approach with an explanatory type in which the research seeks to find the effect of electronic word of mouth, online review, and the quality of information on buying interest of Jakarta students in Tokopedia e-commerce. The data collection technique used was purposive sampling by distributing questionnaires to 100 samples via online. Based on this research’s results, it was found that electronic word of mouth, online review, and information quality affect buying interest of students in Jakarta by 46% while the other 54% were influenced by other factors not examined in this study.Seiring dengan munculnya kebiasaan berbelanja masyarakat melalui online, industri e-commerce di Indonesia pun turut berkembang. Pada tahun 2018, tercatat bahwa sebanyak 11,9% orang di Indonesia melakukan kegiatan belanja secara online. Namun, di tengah luasnya platform online dengan jutaan barang yang terdapat di etalase online membuat konsumen membutuhkan informasi yang lebih sebagai bahan referensi dalam menimbulkan minat beli. Tokopedia merupakan pelaku e-commerce terbesar di Indonesia menyediakan fitur-fitur yang memungkinkan penjual dan konsumen untuk menulis dan bertukar informasi seputar barang tersebut. Di dalam Tokopedia, para calon pembeli dapat melihat pesan electronic word of mouth, online review, dan informasi-informasi tambahan lainnya seputar barang-barang yang dijual yang diketahui sangat berpengaruh dalam memunculkan minat beli. Penelitian ini menggunakan pendekatan kuantitatif dengan jenis eksplanatif dimana penelitian berusaha menemukan pengaruh e-WOM, kualitas informasi, dan online review terhadap minat beli mahasiswa Jakarta pada e-commerce Tokopedia. Teknik pengumpulan data yang digunakan adalah purposive sampling dengan menyebarkan kuesioner kepada 100 sampel secara online. Penelitian menemukan bahwa electronic word of mouth, online review, dan kualitas informasi berpengaruh terhadap minat beli pada mahasiswa di Jakarta sebanyak 46%, sedangkan 54% dipengaruhi oleh faktor-faktor lain yang tidak diteliti pada penelitian ini.

Culturally Contingent Electronic Word-of-Mouth Signaling and Screening: A Comparative Study of Product Reviews in the United States and Japan

2018 ◽  
Vol 26 (2) ◽  
pp. 80-102 ◽  
Author(s):  
Hsin-Chen Lin ◽  
Manohar U. Kalwani
Keyword(s):  
Cultural Differences ◽  
Word Of Mouth ◽  
Online Reviews ◽  
Cross Cultural ◽  
Electronic Word Of Mouth ◽  
National Differences ◽  
Relative Product ◽  
Product Sales ◽  
The Relationship ◽  
Over Time

Electronic word of mouth (eWOM) is an important source of influence on consumer decision making, yet little is known about cross-cultural differences in both the occurrence of eWOM and the relationship between eWOM and sales. The authors draw on signaling theory to develop a conceptual model and assess the relationships between country and the occurrence of eWOM, as well as between online ratings and relative product sales according to country. Online reviews and sales rank data for books, CDs, and DVDs were collected from Amazon U.S. and Amazon Japan in 2009 and 2017. Results suggest cross-national differences in both the occurrence of eWOM (eWOM signaling) and the relationship between eWOM and relative product sales (eWOM screening). These national differences appear to change over time: some remain stable, some disappear, and others emerge. The proposed culturally contingent signaling and screening model may be adopted as a framework for future research on cross-cultural eWOM. The results also inform the literature on cultural change by suggesting that cultural differences in eWOM change in nuanced patterns over time.

The Role of the Electronic Word-of-Mouth in the Hotel Industry

2020 ◽  
pp. 217-239
Author(s):  
Linda Gabbianelli ◽  
Tonino Pencarelli
Keyword(s):  
Information Exchange ◽  
Perceived Risk ◽  
Word Of Mouth ◽  
Online Reviews ◽  
Electronic Word Of Mouth ◽  
Managerial Behavior ◽  
Online Questionnaire ◽  
Digital Platforms ◽  
Tourism Product ◽  
Hotel Performance

In the digital age, electronic word-of-mouth plays a role extremely important for the hospitality industry. Due to the intangibility of the tourism product, travelers need to seek information in order to reduce the perceived risk. They usually compare different options and search for accurate and reliable information to make choices, such as user-generated contents. Moreover, tourists pay much more attention to digital platforms that foster interaction and information exchange between users. This study aims to investigate, through an online questionnaire, the managerial behavior of 103 hotels of the province of Rimini towards the electronic word-of-mouth phenomenon. The findings highlight the proactive attitude of hotels towards the phenomenon, to increase the booking and to improve the service quality. The study conducted provides hints of originality because it filled some gaps emerging in the literature regarding the dealing with responses, the stimulation of generating comments, and the impact of online reviews on hotel performance.

Impact of Electronic Word of Mouth on Customers’ Buying Intention Considering Trust as a Mediator: A SEM Approach

2020 ◽  
pp. 097215092097634
Author(s):  
Md. Shahed Mahmud ◽  
Md. Nazmul Islam ◽  
Md. Rostam Ali ◽  
Nadia Mehjabin
Keyword(s):  
Structural Equation ◽  
Word Of Mouth ◽  
Sampling Technique ◽  
Online Reviews ◽  
Influential Factors ◽  
Electronic Word Of Mouth ◽  
Sources Of Information ◽  
Purchasing Decisions ◽  
Study Results ◽  
The Impact

For customers’ purchasing decisions, word of mouth (WOM) has been considered as one of the major influential factors. With the rise of Internet-based technology and usage of online-based devices, customers are now considering online reviews and other users’ e-opinions as one of the significant sources of information gathering for taking final purchasing decisions. Organizations also emphasize electronic word of mouth (eWOM) as a major promotional tool for their business. This study aims to examine the impact of eWOM on customers’ buying intention and tries to determine the mediating relationship of trust between eWOM and customers’ buying intention. For this, an exploratory study has been designed using the purposive and convenience sampling technique. With the assistance of a self-administrated structured questionnaire, a total of 218 respondents’ data were finally selected for the structural equation model (SEM) analysis. The result of the study reveals that eWOM has a direct influence on customers’ intention to buy without the presence of the mediator trust. Nevertheless, with the presence of trust as a mediator, the direct relationship gets weakened, resulting in full mediation. The study results can contribute both theoretically and practically in many ways.

The Relationship Between Electronic Word-of-Mouth and Consumer Engagement: An Exploratory Study

2020 ◽  
Vol 10 (1) ◽  
pp. 66-81
Author(s):  
Mukta Srivastava ◽  
Sreeram Sivaramakrishnan ◽  
Gordhan K. Saini
Keyword(s):  
Digital Media ◽  
Exploratory Study ◽  
Word Of Mouth ◽  
Online Reviews ◽  
Significant Shift ◽  
Electronic Word Of Mouth ◽  
Consumer Engagement ◽  
Classification Framework ◽  
Comprehensive Classification ◽  
The Relationship

There has been a significant shift in the purchase of media by brands in the last decade. Brands have moved from spending money on the ever-present television and print media to the ubiquitous digital media of today. Consumers, however, are wary of marketing communications from companies and prefer reviews and opinions from friends or other consumers. In the new hyperconnected world, they are online reviews (i.e., electronic word-of-mouth or eWOM). Consequently, it has become imperative for marketers to measure and manage eWOM, and several companies today rely on social media command centres (SMCCs) for this. Companies use SMCCs to unearth fans and reveal influencers. The prevalent thinking is that by actively interacting with these influencers, eWOM can be positively impacted, which, in turn, may enhance the engagement of prospective customers with the brand. The present study proposes a model for the relationship between eWOM and consumer engagement (CE). Additionally, it details a comprehensive classification framework of CE and reveals both the experts’ and consumers’ perspectives in this field by adopting a grounded theory–content analysis approach. The findings suggest that eWOM leads to CE.

scholarly journals PENGARUH DIMENSI ELECTRONIC WORD OF MOUTH PADA APLIKASI MOBILE ZOMATO TERHADAP MINAT PEMBELIAN DI WILAYAH JABODETABEK DENGAN PENDEKATAN ELABORATION LIKELIHOOD MODEL

2016 ◽  
Vol 2 (2) ◽  
Author(s):  
Wayan Weda Asmara Dewi ◽  
Dian Tamitiadini ◽  
Bimo Gondokusumo
Keyword(s):  
Purchase Intention ◽  
Word Of Mouth ◽  
Value Added ◽  
Online Reviews ◽  
Elaboration Likelihood Model ◽  
Elaboration Likelihood ◽  
Electronic Word Of Mouth ◽  
Information Quantity ◽  
Information Relevance ◽  
Likelihood Model

<p>ABSTRACT<br />Electronic Word Of Mouth (EWOM) is a new form of WOM since the distribution of product information or service via internet. This study focuses on online reviews about an eatery named Zomato. This study is aimed to investigate the effect of EWOM, in this case is online reviews on Zomato to the purchase intention in JABODETABEK area. Literature review of Elaboration Likelihood Model will be used in this study. In this study, both routes of Elaboration Likelihood Model are used to analyze Electronic Word Of Mouth dimension that is divided into central route and peripheral route. The independent variables on central route are information timeliness (X1), information relevance (X2), information accuracy (X3), and value added information (X4). The variables in peripheral route are information quantity (X5) and product ranking (X6). Dependent variable is the purchase intention (Y). The research method is explanative quantitative by using data collection technique via online questionnaire and use linear regression data collection technique. The most dominant and affecting variables in Electronic Word Of Mouth dimension to the purchase intention in jabodetabek area are product ranking (X6), information relevance (X2), value added information (X4), information quantity (X5), and information accuracy (X3), while information timeliness (X1) has no significant effect. Nevertheless, based on the hypothesis test, it is simultaneously that all Electronic Word Of Mouth dimension on independent variables affect to the purchase intention in Zomato in jabodetabek area.<br />Keywords: elaboration likelihood model, electronic word of mouth, online reviews, Zomato, purchase intention.<br />ABSTRAK<br />Electronic Word Of Mouth (EWOM) merupakan bentuk baru dari WOM karena penyebaran informasi produk atau jasa melalui interrnet. Penelitian ini bertujuan untuk melihat pengaruh dari EWOM dalam hal ini online reviews yang terdapat pada Zomato terhadap minat pembelian di Wilayah jabodetabek. Kajian teori Elaboration Likelihood Model yang akan digunakan dalam penelitian ini. Pada penelitian ini kedua rute Elaboration Likelihood Model digunakan untuk menganalis Electronic Word Of Mouth. Variabel terdiri dari dimensi Electronic Word Of Mouth dibagi kedalam rute sentral dan rute perferal. Variabel independen pada rute sentral terdiri dari information timeliness (X1), information relevance (X2), information accuracy (X3), dan value added information (X4). Sedangkan variabel pada rute periferal information quantity (X5) dan product ranking (X6). Variabel dependen adalah minat pembelian (Y). Jenis penelitian yang digunakan adalah eksplanatif kuantitatif dengan teknik pengumpulan data melalui kuesioner online dan menggunakan teknik analisis data regresi linier berganda. Dimensi Electronic Word Of Mouth yang paling dominan dan berpengaruh pada Zomato terhadap minat pembelian di Wilayah JABODETABEK adalah product ranking (X6), information relevance (X2), value added information (X4), information quantity (X5), dan information accuracy (X3) sedangkan information timeliness (X1) tidak memiliki pengaruh yang signifikan. dan pada variabel indepeden memiliki pengaruh pada Zomato terhadap minat pembelian di Wilayah jabodetabek.<br />Kata Kunci: elaboration likelihood model, electronic word of mouth, , online reviews, zomato, minat pembeli.</p>

The influence of EWOM characteristics on online repurchase intention

2016 ◽  
Vol 40 (7) ◽  
pp. 1090-1110 ◽  
Author(s):  
Jorge Matute ◽  
Yolanda Polo-Redondo ◽  
Ana Utrillas
Keyword(s):  
Word Of Mouth ◽  
Online Reviews ◽  
Perceived Usefulness ◽  
Integrative Model ◽  
Equation Modeling ◽  
Electronic Word Of Mouth ◽  
Repurchase Intention ◽  
Content Type ◽  
Repurchase Intentions ◽  
Positive Direct

Purpose With the expansion of internet as a tool for exchanging information, companies include in their websites a virtual space to share information among users. The purpose of this paper is to explore the characteristics of consumers’ reviews (electronic word-of-mouth quantity, credibility and quality) as antecedents of customers’ online repurchase intentions. Specially, it proposes a model where trust on an online seller and perceived usefulness of a website mediate the influence of electronic word-of-mouth (EWOM) characteristics on repurchase intentions. Design/methodology/approach Structural equation modeling was employed on a sample of 252 online customers. An online questionnaire was aimed at internet users who had previously made an online purchase and read online reviews received from the vendor’s website. Findings Results show that only EWOM quality has a positive direct effect on consumers’ repurchase intention while quantity has a negative influence. Perceived usefulness mediates the influence of all EWOM characteristics on online repurchase intention. EWOM credibility and quality also indirectly influence repurchase intentions through trust on the online vendor. Practical implications This paper outlines ways to improve managerial implications by developing mobile applications or websites where the reviews have an appropriate volume and quality of information. Moreover, it suggests general advice to present online reviews in a useful manner to users who visit these websites. Originality/value This study is one of the first to propose an integrative model that studies in depth the three main EWOM characteristics and customer responses for understanding their repurchase behavior.

scholarly journals Electronic Word of Mouth (eWOM) and Marketing Implications

2021 ◽  
Author(s):  
◽  
Miriam Alzate Barricarte
Keyword(s):  
Consumer Behaviour ◽  
Word Of Mouth ◽  
Online Reviews ◽  
Electronic Word Of Mouth ◽  
Online Consumer Reviews ◽  
Purchasing Behaviour ◽  
Online Consumer ◽  
The One ◽  
Textual Content ◽  
The Empirical Analysis

This doctoral thesis studies various aspects related to a specific type of electronic word of mouth, also referred to as eWOM, which are online consumer reviews. On the one hand, this thesis studies how certain non-textual and textual characteristics of online reviews, together with the visibility of those reviews, influence various types of consumer behaviour, specifically the adoption of information and the purchasing behaviour. On the other hand, this research studies the textual content of online reviews to study the brand positioning and brand segmentation, and to analyse the positioning and associations with products. Prior to the empirical analysis, the literature on information processing, decision-making literature, branding and text mining are mainly reviewed.

Sign in / Sign up

Export Citation Format

Share Document