Logos on Everest: Commercial Sponsorship of American Expeditions, 1950–2000

2020 ◽  
pp. 1-36
Author(s):  
RACHEL S. GROSS
Keyword(s):  
Twentieth Century ◽  
Active Role ◽  
Retail Stores ◽  
Business Partners ◽  
Single Industry ◽  
The 1950S ◽  
Corporate Sponsors

In the 1950s, outdoor retailer Eddie Bauer donated down jackets to American mountaineers embarking on climbing expeditions in the Himalayas. In the 1990s, chemical manufacturer W. L. Gore & Associates donated both goods and $2 million to an expedition in Antarctica. The funds dedicated to sponsorship by the end of the twentieth century reflect a shift in how companies saw expeditions as useful to their marketing goals. This article uses two archives previously unexplored by historians that offer an unprecedented chance to compare sponsorship relationships in a single industry across decades. Commercial sponsorship of American expeditions and athletes has undergone three dramatic changes since 1950, and these shifts help explain how sponsorship as a form of marketing became so popular. Sponsorship contracts shifted from vague to specific as a result of decades of unsatisfying results for corporate sponsors. Sponsored athletes became business partners and began taking an active role in promoting the companies that provided them cash or donations in-kind. Finally, companies developed strategies for leveraging their sponsorship deals. The changing landscape of the business of expeditions ultimately reveals how the most long-lasting legacies of these extreme adventures happened far from the trail and much closer to company boardrooms, sponsorship managers’ offices and retail stores where consumers learned to engage with the narratives companies and athletes had crafted together.

Frontiers of Visibility

Transfers ◽  
2013 ◽  
Vol 3 (2) ◽  
pp. 24-46 ◽  
Author(s):  
Franziska Torma
Keyword(s):  
Twentieth Century ◽  
Current Understanding ◽  
Machine Age ◽  
History Of ◽  
Three Stages ◽  
The 1950S ◽  
The 1960S ◽  
Popular Images ◽  
Cinematic Technology

This article deals with the history of underwater film and the role that increased mobility plays in the exploration of nature. Drawing on research on the exploration of the ocean, it analyzes the production of popular images of the sea. The entry of humans into the depths of the oceans in the twentieth century did not revitalize myths of mermaids but rather retold oceanic myths in a modern fashion. Three stages stand out in this evolution of diving mobility. In the 1920s and 1930s, scenes of divers walking under water were the dominant motif. From the 1940s to the 1960s, use of autonomous diving equipment led to a modern incarnation of the “mermen“ myth. From the 1950s to the 1970s, cinematic technology was able to create visions of entire oceanic ecosystems. Underwater films contributed to the period of machine-age exploration in a very particular way: they made virtual voyages of the ocean possible and thus helped to shape the current understanding of the oceans as part of Planet Earth.

Coda

2020 ◽  
pp. 734-743
Author(s):  
Laura U. Marks
Keyword(s):  
Twentieth Century ◽  
Religious Fundamentalism ◽  
Labor Movements ◽  
Grassroots Politics ◽  
International Solidarity ◽  
Guerrilla Movements ◽  
History Of ◽  
Armed Resistance ◽  
The 1950S ◽  
Arabic Speaking

In the twentieth-century Arabic-speaking world, communism animated anticolonial revolutions, workers’ organizations, guerrilla movements, and international solidarity. The communist dream was cut short by Arab governments, deals with global superpowers, the rise of religious fundamentalism, and historical bad luck. But recently a remarkable number of Arab filmmakers have turned their attention to the history of the radical Left. Filmmakers from Iraq, Syria, Lebanon, Palestine, Egypt, Algeria, Tunisia, and Morocco have been urgently seeking models for grassroots politics in the labor movements, communist parties, and secular armed resistance of earlier generations. This coda explores two strata of communist audiovisual praxis: the radical cinema that supported labor movements and guerrilla actions from the 1950s to the 1980s, and recent films that draw on that earlier movement. The coda argues that the Arab audiovisual archive holds flashes of communism that have been neither fulfilled nor entirely extinguished. The new films release their unspent energy into the present, diagnosing earlier failures of Arab communism and making plans for new forms of solidarity.

Mennonite Chaco Mission, Iglesia Evangélica Unida (IEU), and Argentina's Nation-State

2002 ◽  
Vol 30 (3) ◽  
pp. 347-360
Author(s):  
Elmer S. Miller
Keyword(s):  
Twentieth Century ◽  
State Policy ◽  
Active Role ◽  
Dynamic Interaction ◽  
Native People ◽  
State Agencies ◽  
Nation State ◽  
Multiple Agents ◽  
Christian Missions ◽  
The Relationship

Research reports on Christian missions to foreign lands have tended to focus on the relationship between missionary and native people, giving little attention to the interplay of nation-state agencies. Furthermore, the reports portray a one-way process in which the missionary gives and natives receive, although the intervention actually entails multiple agents influencing one another. This study documents the dynamic interaction among a Mennonite Mission, Argentine national and state indigenous policies, and Toba aborigines throughout the latter twentieth century. It illustrates the active role played by the Toba in reformulating both the missionary message and nation-state policy.

Epilogue

2018 ◽  
Author(s):  
Kendra Taira Field
Keyword(s):  
Twentieth Century ◽  
Jim Crow ◽  
Great Migration ◽  
Left Behind ◽  
History Of ◽  
The Great Migration ◽  
Image Fit ◽  
The 1950S ◽  
Back To Africa

“Grandpa went back to Africa with Garvey,” my grandmother recalled. I carried this precious refrain into the archives with me. In Garvey’s place, I found Chief Sam, in the black and Indian borderlands of Oklahoma. While the Great Migration had largely displaced the preceding history of black rural emigration at the nadir, so had Garveyism displaced descendants’ memories of the Chief Sam movement. Meanwhile, scholars portrayed the movement as the product of a single charismatic charlatan and his nameless, faceless followers. Relying almost exclusively on U.S. sources and the memories of those “left behind” in an economically depressed and politically repressed Jim Crow Oklahoma, the only book-length study of the movement, written in the 1950s, argued that the Chief Sam movement illustrated “the desperate hopes of an utterly desperate group of people.” The image fit easily with twentieth-century American tropes of black victimhood and criminality....

scholarly journals Clarendon Palace. The History and Archaeology of a Medieval Palace and Hunting Lodge near Salisbury, Wiltshire

1989 ◽  
Author(s):  
Tom Beaumont James ◽  
Anne M. James
Keyword(s):  
Twentieth Century ◽  
The 1950S ◽  
First Time ◽  
Detailed Picture

This volume gives an account of all the excavations undertaken at Clarendon in the twentieth century, including those of 1933–9 led by John Charlton and Tancred Borenius and the excavations by Elizabeth Eames and John Musty in the 1950s and 1960s. The history, archaeology and finds are examined together for the first time to present a detailed picture of palace life.

A “Burlesque Queen in Bobby Socks”: Domesticity, Criminality, and Suspense in Charles Williams’s Noir Fiction

2021 ◽  
Author(s):  
Maysaa Husam Jaber
Keyword(s):  
Twentieth Century ◽  
Gender Roles ◽  
Gender Schema ◽  
The Us ◽  
The 1950S ◽  
Post War ◽  
Noir Fiction ◽  
The Way

This article proposes that Charles Williams’s mid-twentieth-century noir fiction reshapes post-war representations of gender roles and paves the way for various renditions and developments of noir. Williams’s works are narratives of transgression meeting domesticity, crime meeting docility, and cunning meeting conformity; they portray a deadly recipe that comprises different, even conflicting ingredients of a fusion between domesticity, crime, and suspense. By examining the recurring figure of the criminal housewife in his work, especially Hell Hath No Fury (1953), this article argues that Williams brings forth a complex and subversive gender schema to trouble both the creed of domesticity popular in the 1950s and the stereotyping of the lethal seductress prevalent in noir fiction. By so doing, Williams’s noir not only brings the transgression of women to the fore but also displays a compelling picture of post-war gender roles in the US under McCarthyism.

Labour in the Technocratic Frame: Macroeconomic Policy and Wages in 1950s Australia

2021 ◽  
Vol 121 (1) ◽  
pp. 129-154
Author(s):  
Michael Beggs
Keyword(s):  
Twentieth Century ◽  
Labour Market ◽  
Full Employment ◽  
Macroeconomic Policy ◽  
Economic Power ◽  
Wage Setting ◽  
Employment Conditions ◽  
Setting Process ◽  
The 1950S

Though the labour market has always been central to macroeconomics, policy has usually had no instrument for intervening directly in the wage-setting process. But in the mid-twentieth century, economists commonly believed that there should be such an instrument. In 1950s Australia, it seemed that the arbitration system could potentially be used as such. This article uses Trevor Swan’s contemporary model of Australian policy in the 1950s to understand the tensions facing policy and explain why wage control seemed to be a solution. The arbitration judges began to consider macroeconomics in their decisions, and the unions adapted by presenting macroeconomic arguments of their own. In full employment conditions, labour had considerable economic power outside the tribunal, and the limitations of arbitration as an instrument of policy raised the shadow of unemployment as an alternative disciplining device.

In Good Company

2018 ◽  
Vol 35 (3) ◽  
pp. 1-25
Author(s):  
Darakhshan Haroon Khan
Keyword(s):  
Twentieth Century ◽  
Active Role ◽  
Local Communities ◽  
Geographic Mobility ◽  
Reform Movement ◽  
North India ◽  
Islamic Reform ◽  
Women's Participation ◽  
Role Of Teachers

Women’s participation in the Tablīghī Jamā‘at, an Islamic reform movement launched in the 1920s that emphasizes personal piety, remains underexamined, impeded by the organization’s strict pardāh requirements but also by the popular perception that it is a body of male preachers. While there is no indication that its founder wanted women to play an active role in his movement, women were a part of the Jamāt a few decades later. This paper points to important twentieth-century shifts in the socio-economic configuration in north India that paved the way for women’s inclusion in the Jamāt. The mode of piety that evolved in this period was better suited to handle the stresses of the emerging salaried class, and it upheld the pious wife as an ideal companion for the pious man, underplaying the role of teachers and spiritual masters. This paper argues that the possibility of social and geographic mobility that changed the structure of the household and the texture of local communities also formulated a mode of piety that enabled women to perform da‘wā.

Introduction

2018 ◽  
pp. 1-12
Author(s):  
Ronny Regev
Keyword(s):  
Twentieth Century ◽  
Golden Age ◽  
Work Practices ◽  
The People ◽  
Film Content ◽  
Studio System ◽  
The 1950S

This chapter provides an overview of the main themes of the book. It explains Working in Hollywood’s main objective: to redraw the glamorous image of Hollywood and demonstrate that the film industry’s golden age (1920-1950) was not only defined by film content and celebrities but also by the people employed in the studio system, their work practices, and interactions on the job. It suggests there is much to learn by shifting our gaze from the pictures to the people who made them. In addition, the chapter offers a short timeline of the studio system, from the formation of Paramount, MGM, Twentieth Century-Fox, and RKO – the five vertically integrated major companies, in the 1920s, to the system’s disintegration in the 1950s.

scholarly journals Vulgar Modernism: J. M. Richards, Modernism and the Vernacular in British Architecture

2015 ◽  
Vol 58 ◽  
pp. 229-259 ◽  
Author(s):  
Jessica Kelly
Keyword(s):  
Twentieth Century ◽  
Modern Architecture ◽  
The World ◽  
Architectural Review ◽  
The 1950S ◽  
British Architecture ◽  
The Relationship ◽  
Reyner Banham

In 1946 J. M. Richards, editor of theArchitectural Review (AR)and self-proclaimed champion of modernism, published a book entitledThe Castles on the Ground(Fig. 1). This book, written while working for the Ministry of Information (Mol) in Cairo during the war, was a study of British suburban architecture and contained long, romantic descriptions of the suburban house and garden. Richards described the suburb as a place in which ‘everything is in its place’ and where ‘the abruptness, the barbarities of the world are far away’. For this reasonThe Castles on the Groundis most often remembered as a retreat from pre-war modernism, into nostalgia for mock-Tudor houses and privet hedges. The writer and critic Reyner Banham, who worked with Richards at the AR in the 1950s, described the book as a ‘blank betrayal of everything that Modern Architecture was supposed to stand for’. More recently, however, it has been rediscovered and reassessed for its contribution to mid-twentieth-century debates about the relationship between modern architects and the British public. These reassessments get closer to Richards’s original aim for the book. He was not concerned with the style of suburban architecture for its own sake, but with the question of why the style was so popular and what it meant for the role of modern architects in Britain and their relationship to the ‘man in the street’.

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