Journal Publishing and Marketing in an Age of Digital Media, Open Access and Impact Factors

2017 ◽  
Vol 50 (1) ◽  
pp. 77-95 ◽  
Author(s):  
Alex Marland

AbstractWorldwide, the publishing industry has been compelled to change with digital media technology, and some traditional academic journals are struggling to adapt. This article examines the marketing and publicity actions available to the Canadian Journal of Political Science/Revue canadienne de science politique and similar flagship journals in an environment characterized by open access (OA) and impact factor (IF) metrics. It reviews the opportunities and threats presented by a movement towards publishing in ungated forums and pressure in the academic community to prioritize bibliometrics. It then looks at the experience, characteristics and comparative position of the Journal/Revue before reporting on perceptions and recommendations drawn from depth interviews with journal editors, presidents of the Canadian Political Science Association, and a university librarian, which are supplemented by suggestions from editorial board members. It concludes with proposals to address these circumstances head on, many of which are generalizable to other journals wrestling with marketing and publishing in the digital age.

2021 ◽  
Vol 3 (3(September-December)) ◽  
pp. e1122021
Author(s):  
Ricardo Santos De Oliveira ◽  
Matheus Fernando Manzolli Ballestero ◽  
Sergio Cavalheiro

An unlikely idea became a reality in June 2019 when we gathered an enthusiastic group and started testing the platform & workflow by OJS/PKP thus turning an idea into something concrete. The next step would be choosing the name of the journal and creating the website. Finally, the choice of the national and international editorial board based on academic and scientific criteria. Archives of Pediatric Neurosurgery (APN) was born. We published the very first issue of the APN in September 2019. The decision was to use of the Internet and related technologies as an enabler and infrastructure for health innovations.  The use of information and communication technologies and the web helps to empower patients (not least through peer-to-peer communications), provides a platform for communication, clinical information and telemedicine (these days often through mobile devices), and revolutionizes information access and medical education [1]. We were not only innovating on content, but also on form. We were the first open access electronic-only journal in pediatric neurosurgery, and also, we are on social media as Facebook, Instagram and tweeter. We have different types of publication highlighted the clinical case, video clinical case, and clinical video lecture. Our YouTube channel, together with SBNPed, has a total of 48 videos and  more than a thousand inscriptions. The Archives of Pediatric Neurosurgery is a triannual peer-reviewed medical online journal and was recognized in September 2020 as the official publication of the Brazilian Society for Pediatric Neurosurgery.   We believe APN will contribute in furthering efforts to make our dream a reality getting a pediatric neurosurgery medical journal to be recognize in the world as option to publish original papers, clinical case, video clinical case, and others.   Some statistics related to APN:   MOST DOWNLOADED PDF ARTICLE: Dezena et al. Anatomy of the ventricular system: Historical and morphological aspects MOST READ ABSTRACT: Furlanetti et al. Shunt Technology in Pediatric Neurosurgery: Current options and Scientific Evidence MOST CITED ARTICLE: de Oliveira RS, Ballestero MFM.  The Covid-19 Outbreak and Pediatric Neurosurgery guidelines Submissions Received 112   In two years, APN has published 62 international peer-review medical journals in 5 issues from September, 2019 to August, 2021. All articles are available online and free license to open access and download. All the papers were peer-reviewed (Figure 1). During this period, we included a specialized consultancy and we were able to index the APN in several indexing bases: Google Scholar, Cengage, REDIB, Crossref, Dimensions, and the most recent J-Gate. On this special occasion the editorial office would like to extend their greatest appreciation to all editors, and reviewers who have been supportive, and devoted much of their time and effort in nurturing APN. The journal, in particular, would like to thank the authors for placing their faith in this new, bold journal when it was still in its beginning stages. This continuous support has been pivotal to the development of the journal. In the times to come, APN will remain committed to publishing novel, high-quality, and valuable content. APN endeavors to bring readers the most up-to-date information in a wide variety of fields in the hopes of ultimately benefiting patients, all while ensuring the largest possible readership for all articles published in the journal. In our modern globalized academic community, APN recognizes the importance of international collaborations, and seeks to promote itself as an international journal. We have organized a series of articles focusing on important topics in various fields, and invited international prominent experts to co-author.  Based on data from Google Analytics, APN is gaining momentum and attracting interest from readers.  The number of accesses to abstracts has been increasing progressively since 2019 (Figure 2). As Section Editors, they keep track of the latest and significant research in their areas and recommend international key opinion leaders to review and write editorial comments on those important topics.  We will pursue the serious work and include the APN in more indexing databases, expanding its importance in pediatric neurosurgery.  Yes, it's time to celebrate this incredible achievement! but continue the professional work. Happy Birthday Archives of Pediatric Neurosurgery! A long life for everyone!


2021 ◽  
pp. 54-61
Author(s):  
Yu Lu

The animation construction of forest scene is a virtual stand scene visualization framework which uses the related technologies of virtual forest modeling and stand scene visualization, and uses the scene graph technology to manage. This paper studies the influence of digital media technology on the animation design of forest scene. In this paper, the model of virtual stand scene is mainly completed by Creator modeling software of MultiGen company. In order to reduce the number of scene patches and ensure realism, the tree model is designed with OpenFlight tree hierarchy. At the same time, the key technologies of Creator modeling and model optimization are analyzed. The virtual stand scene visualization framework uses the open source graphics rendering engine OpenSceneGraph (OSG) as the scene driver to realize the stand scene visualization. This paper provides a variety of roaming control methods. The experimental results show that the virtual forest scene visualization framework can better simulate the forest scene and has a strong sense of reality.


2014 ◽  
Vol 643 ◽  
pp. 148-152
Author(s):  
Min Li Dai ◽  
Min Wang ◽  
Chang Liu ◽  
Hong Li Li

As culture exhibition research platform and culture transmitting education and teaching platform, Wu Culture Corner plays a very important role in handing down and developing Wu culture, accelerating school culture construction and human resources training. However, with the vapid development of scientific research and teaching, the existing condition can no longer meet the increasing needs of numerous teachers and students. Use digital media technology to digitalize Wu Culture Corner, and based on which digital Wu Culture Corner can be constructed, and put it in throughout the teaching process, so that it can provide better serve in protecting and studying, publicizing and educating, culture transmitting. The constructing of Digital Wu Culture Corner plays a very important role in exhibiting Wu culture kernel, meeting the demands of teachers and students in teaching and studying, following the pace of culture digitalization home and abroad.


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