Displacement and Reinforcement Effects of the Internet and Other Media as Sources of Advertising Information

2004 ◽  
Vol 44 (1) ◽  
pp. 126-142 ◽  
Author(s):  
JAMES C. TSAO ◽  
STANLEY D. SIBLEY
Author(s):  
R. G. Dolgopolov ◽  
K. O. Sapinskaya

In the article the author considers the features and benefits of virtual marketing compared to traditional marketing. Explores the techniques of virtual marketing: promotion of products on the Internet, advertising in social networks, the use of technology search engine optimization, electronic commerce, holding quizzes and competitions on the Internet, presentation of advertising information in the form of games.


CCIT Journal ◽  
2012 ◽  
Vol 5 (2) ◽  
pp. 174-185
Author(s):  
Anita B. Wandanaya

Progress increasingly global information technology caused a change consumer behavior in buying products. Consumer demand services online marketing viathe Interneteasy, fast and can beaccessed from anywhere and anytime without being tied down at work globally. Basically, consumers always want the convenience if you want to buya product. All they wanted was an advertising information over the Internet canbe accessed from anywhere around the world and at anytime available at the time they need a product. Company, especially marketers realize that they currently can not depend on traditional marketing. To be able to increase sales volume then should marketer be able to implement an advertising program that is the internet with online marketing. By implementing this program is expected to help companies get more profit. The purpose of this paper is to determine whether advertising and marketing programs over the Internet can influence purchasing decisionsof internet user sin buying a product.


Author(s):  
Nestor J. Zaluzec

The Information SuperHighway, Email, The Internet, FTP, BBS, Modems, : all buzz words which are becoming more and more routine in our daily life. Confusing terminology? Hopefully it won't be in a few minutes, all you need is to have a handle on a few basic concepts and terms and you will be on-line with the rest of the "telecommunication experts". These terms all refer to some type or aspect of tools associated with a range of computer-based communication software and hardware. They are in fact far less complex than the instruments we use on a day to day basis as microscopist's and microanalyst's. The key is for each of us to know what each is and how to make use of the wealth of information which they can make available to us for the asking. Basically all of these items relate to mechanisms and protocols by which we as scientists can easily exchange information rapidly and efficiently to colleagues in the office down the hall, or half-way around the world using computers and various communications media. The purpose of this tutorial/paper is to outline and demonstrate the basic ideas of some of the major information systems available to all of us today. For the sake of simplicity we will break this presentation down into two distinct (but as we shall see later connected) areas: telecommunications over conventional phone lines, and telecommunications by computer networks. Live tutorial/demonstrations of both procedures will be presented in the Computer Workshop/Software Exchange during the course of the meeting.


2001 ◽  
Vol 120 (5) ◽  
pp. A735-A735
Author(s):  
C STREETS ◽  
J PETERS ◽  
D BRUCE ◽  
P TSAI ◽  
N BALAJI ◽  
...  

1996 ◽  
Vol 16 (4) ◽  
pp. 244-245 ◽  
Author(s):  
L. Smessaert
Keyword(s):  

1998 ◽  
Vol 26 (1) ◽  
pp. 43-52 ◽  
Author(s):  
Storm King ◽  
Susan Engi ◽  
Stephan Poulos
Keyword(s):  

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