PENGARUH PEMASARAN ONLINE TERHADAP KEPUTUSAN PEMBELIAN PRODUK

CCIT Journal ◽  
2012 ◽  
Vol 5 (2) ◽  
pp. 174-185
Author(s):  
Anita B. Wandanaya
Keyword(s):  
Information Technology ◽  
Consumer Behavior ◽  
Consumer Demand ◽  
Internet User ◽  
Online Marketing ◽  
The Internet ◽  
Global Information ◽  
Sales Volume ◽  
The World ◽  
Advertising Information

Progress increasingly global information technology caused a change consumer behavior in buying products. Consumer demand services online marketing viathe Interneteasy, fast and can beaccessed from anywhere and anytime without being tied down at work globally. Basically, consumers always want the convenience if you want to buya product. All they wanted was an advertising information over the Internet canbe accessed from anywhere around the world and at anytime available at the time they need a product. Company, especially marketers realize that they currently can not depend on traditional marketing. To be able to increase sales volume then should marketer be able to implement an advertising program that is the internet with online marketing. By implementing this program is expected to help companies get more profit. The purpose of this paper is to determine whether advertising and marketing programs over the Internet can influence purchasing decisionsof internet user sin buying a product.

scholarly journals THE CONSUMER AS A SOURCE OF MARKETING INFORMATION IN THE INFORMATION SOCIETY

2015 ◽  
Vol 3 ◽  
pp. 361-367
Author(s):  
Kamila Peszko
Keyword(s):  
Social Media ◽  
Consumer Behavior ◽  
Information Society ◽  
Consumer Preferences ◽  
Internet User ◽  
The Internet ◽  
Free Access ◽  
Source Information ◽  
Internet Users ◽  
Marketing Information

The development of IT technology has provided people with free access to the Internet, which is now a place for consumers to look for opportunities to share their observations with others. The Internet user wants to be more aware, and willingly participates in the development of emerging brands. Companies have also found their place on the Internet, where they source information from Internet users. They realize the power of the consumer as a source of marketing information, and "take advantage" of consumer behavior to promote their brands. They analyze information about consumers, especially consumer preferences, and then publish this via social media in ways that might appeal to users and lead them to share it with others. This study describes this relationship between consumers and marketing via the Internet, and how the consumer is a source of marketing information, because of the possibilities created for entrepreneurs in the information society.

Apps-Commerce in Emerging Markets

2017 ◽  
pp. 51-69 ◽  
Author(s):  
Sajad Rezaei ◽  
Maryam Emmi
Keyword(s):  
Information Technology ◽  
Consumer Behavior ◽  
Emerging Markets ◽  
Marketing Strategies ◽  
Current Understanding ◽  
The Internet ◽  
Online Consumer Behavior ◽  
Online Consumer ◽  
Flow Of Information ◽  
Large Flow

The Internet and Apps related technologies are considered as information “super highway” since they are able to connect people, computers, and data to one another. Because of them, a new communication medium has risen, which provides an access to the large flow of information across various broad extensions. As a consequence, there has been a need for understanding the behaviors of online consumers, since Information Technology and its usage have had a massive impact on shopping behaviors as well as the rate of market success. This chapter's aim will be to sanitize the current understanding of Apps/online consumer behavior to shape Apps marketing strategies and implementations.

Web Design and E-Commerce

2011 ◽  
pp. 205-221 ◽  
Author(s):  
Xiaoni Zhang ◽  
Margaret Myers
Keyword(s):  
Web Design ◽  
Online Marketing ◽  
The Internet ◽  
The World ◽  
Research Findings ◽  
Internet History ◽  
Technological Acceptance Model ◽  
Acceptance Model ◽  
At Home

Computers and the Internet are now pervasive and essential parts of our lives: we use them at work and at home to gather information, for entertainment, and, increasingly, to do business. The Internet allows people to chat with others from all over the world, to follow the news from every continent, and conveniently to shop online at home or at the office. This book chapter covers two important and related concepts: Web design and e-commerce. The section on Web design starts with the overall picture of the Internet, history, Web authoring tools, design rules as well as introducing some research findings on Web design. E-commerce is introduced with definitions, technological acceptance model, online payment methods, online marketing and future developments.

E-Service Provision by New Zealand Local Government

2011 ◽  
pp. 718-725 ◽  
Author(s):  
J. Paynter
Keyword(s):  
Information Technology ◽  
New Zealand ◽  
Local Government ◽  
Web Sites ◽  
Service Provision ◽  
Local Governments ◽  
The Internet ◽  
Government Services ◽  
The World ◽  
The Web

Historically, information and services can only be obtained through narrow, one to one, phones, and agency-specific shop fronts (Caffrey, 1998). Information technology, especially the Internet, opens possibilities of using methods to distribute information and deliver services on a much grander scale. The Internet provides a foundation for a variety of communications media. The Web is one of the most important media built upon the Internet. It can be accessed from almost anywhere in the world by means of computers and electronic devices; it is possible to elicit more information, establish platforms for online payment, online consultation and e-voting. Security concerns can be overcome by data-authentication technologies. It can deliver government services and encourage greater democracy and engagement from citizens. Governments around the world are exploring the use of Web-based information technology (Grönlund, 2002). Attention has focused on the design and delivery of portals as a major component of government electronic service infrastructures. The N.Z. government portal site (http://www.govt.nz/en/home/) or the Local Government Online Ltd (LGOL) Web site, (www.localgovt.co.nz/AboutCouncils/Councils/ByRegion/) are examples. Since the mid-1990s governments have been tapping the potential of the Internet to improve and governance and service provision. “In 2001, it was estimated that globally there were well over 50,000 official government Web sites with more coming online daily. In 1996 less than 50 official government homepages could be found on the world-wide-Web” (Ronaghan, 2002). Local governments are faced with growing demands of delivering information and services more efficiently and effectively and at low cost. Along with the rapid growth of technological developments, people demand high quality services that reflect their lifestyles and are accessible after normal office hours from home or work. Thus, the goals of delivering electronic government services are to simplify procedures and documentation; eliminate interactions that fail to yield outcomes; extend contact opportunities (i.e., access) beyond office hours and improve relationships with the public (Grönlund, 2002). Having an effective Web presence is critical to the success of local governments moving to adopt new technologies. Of equal importance is the evaluation of Web sites using different manual and automated methodologies and tools. In this study an evaluation of local authority Web sites was conducted to gain a practical understanding of the impact of the Internet on local governments in New Zealand using a tailor-made model specific to local governments. Issues studied focused on the information and services provided by the local authority Web sites. What is more important is whether the local government operations can or are able to support the expectations for speed, service, convenience, and delivery that the Web creates. Through identification of best practice Web sites and a set of evaluation methods and tools, this paper will provide a set of design guidelines to local authorities that would benefit and better meet the needs of their local communities.

Global Digital Divide, Global Justice, Cultures, and Epistemology

2011 ◽  
pp. 37-50
Author(s):  
Soraj Hongladarom
Keyword(s):  
Information Technology ◽  
Digital Divide ◽  
Social Epistemology ◽  
Global Justice ◽  
Internet Access ◽  
The Internet ◽  
Social Good ◽  
The Social ◽  
The World ◽  
Global Digital Divide

The problem of global digital divide, namely disparity in Internet access and use among the various regions of the world, is a growing concern. Even though, according to some reports, the gap is getting narrower, this does not mean that the problem is disappearing, because the problem does not just consist in getting more people to become “wired,” so to speak. This chapter investigates the various relationships among the global digital divide, global justice, cultures and epistemology. Very briefly stated, not getting access to the Internet constitutes an injustice because the access is a social good that can lead to various other goods. Furthermore, as information technology is a second-order technology, one that operates on meaning bearing symbols, access to the technology is very much an issue of social epistemology, an attempt to find out the optimal way to distribute knowledge across the social and cultural domains.

An Introduction to Information Technology and Business Intelligence

2011 ◽  
pp. 1-21
Author(s):  
Stephan Kudyba ◽  
Richard Hoptroff
Keyword(s):  
Information Technology ◽  
Business Intelligence ◽  
Information Technologies ◽  
State Of The Art ◽  
The Internet ◽  
Information Economy ◽  
Goods And Services ◽  
Software Applications ◽  
The World ◽  
Industry Sectors

The world of commerce has undergone a transformation since the early 1990s, which has increasingly included the utilization of information technologies by firms across industry sectors in order to achieve greater productivity and profitability. In other words, through use of such technologies as mainframes, PCs, telecommunications, state-of-the-art software applications and the Internet, corporations seek to utilize productive resources in a way that augment the efficiency with which they provide the most appropriate mix of goods and services to their ultimate consumer. This process has provided the backbone to the evolution of the information economy which has included increased investment in information technology (IT), the demand for IT labor and the initiation of such new paradigms as e-commerce.

scholarly journals Internet based teaching in geography at Macquarie University: An analysis of student use

1999 ◽  
Vol 15 (2) ◽  
Author(s):  
A. J. Pitman ◽  
M. Gosper ◽  
D. C. Rich
Keyword(s):  
Information Technology ◽  
World Wide ◽  
The Internet ◽  
First Year ◽  
Teaching Program ◽  
Final Grade ◽  
Course Materials ◽  
Internet Browser ◽  
The World ◽  
Bulletin Boards

<span>The design of a first year course with enrolments of about 400 students which is delivered using information technology via the Internet or Intranet is reviewed. The course is composed of a variety of information technology based applications including course materials, bulletin boards, email, quizzes, access to the World Wide Web and multimedia packages linked together using a single Internet browser interface. Access statistics through the entire course were collected hourly over the sixteen weeks of semester and separated on the basis of gender and final grade. Statistical analysis is presented which shows that different groups of students access the course in different ways. Performance in the course is statistically related to the number of times the student accesses the package. We find no evidence that males are advantaged or disadvantaged compared to females through the use of information technology although females appear to use the communications part of the course more than males. Based on the access statistics, we make recommendations on the components which seem to be well received by students and we note some components which will require more careful integration into a teaching program. Overall, the delivery of a first year course via information technology works well provided the components are carefully integrated into the course framework.</span>

scholarly journals Subversion - The Secret Power of the Message Enlaced with the Power of the Internet and Information Technology

2019 ◽  
Vol 22 (3) ◽  
pp. 60-70
Author(s):  
Demush Bajrami ◽  
Arburim Iseni ◽  
Anesa Topko
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Political Campaigns ◽  
The Internet ◽  
The World ◽  
True Meaning ◽  
The Common ◽  
The Individual ◽  
Age Of Information

Subversion! Is it the symbol of invisibility, or the symbol of the secret power? What does it represent, the ability to carry the messages secretly, or the power to change the world? What are the ideas or objects that subversion challenges? The authority, people, tradition, institution, or the whole of humanity. Can it be considered as a way to brainwash or as a means to manipulate the thoughts and opinions of people? Is the power used by people to hide their feelings from others, be subversive? Is it the point where the change and progress meet? There are a lot of numerous and different questions that can be born from just a simple word subversion. At first glance, we think it is something simple, but its true meaning has power and many methods of expression. The whole idea and aim of subversion are to overthrow the existing state or situation and bring a functioning or desired change. It also supports the idea of staying behind and moving by one's own beliefs and choices. One of the common ways that we are exposed to subversive messages is through advertisements for different products, and the messages they carry on. Because of them, our subconscious mind is made to believe and desire things that we do not truly need or want. In the age of information technology and social media, subversive messages are carried much easier and shaped based on the characteristics of target audiences. Nowadays, advertisement and political campaigns directly respond to the individual requirements of target audiences, making their messages much more acceptable and influential.

scholarly journals PENGARUH KEMAJUAN TEKNOLOGI TERHADAP VOLUME PEJUALAN RITEL DI KOTA MOJOKERTO

OPTIMA ◽  
2019 ◽  
Vol 3 (1) ◽  
Author(s):  
Rachmad Sholeh ◽  
Khasbulloh Huda
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Technological Progress ◽  
Digital Marketing ◽  
The Internet ◽  
Sales Volume ◽  
Business World ◽  
Technological Advances ◽  
The Right ◽  
A Company

The development of the business world today is increasingly diverse and competitive, the pace of development is very difficult to predict, so having the right strategy is the key for a company to continue to compete and survive. Along with technological advancements and the development of communication suggestions, the company is utilizing these technological advances as a marketing strategy tool to promote its products. Given the growth of buying and selling transactions in the network or online in Indonesia at this time is very rapid, with this being used by companies to market and promote via the internet. This study aims to determine the effect of the implementation of technological progress on retail sales volumes. The development of information technology that is growing very rapidly now influences the community in supporting various business activities both large and small so that it can be known globally. The most obvious impact is that besides being known, it can also increase sales volume. Digital Marketing is one of the very large marketing media that has an influence. Using digital marketing in this case is social media and E-commerce. The most widely used social media is Facebook, Twitter and Instagram. The subjects in this study were retail owners, managers, and employees who were selected by purpose sampling.

scholarly journals SISTEM INFORMASI ALUMNI PROGRAM STUDI INFORMATIKA UNIVERSITAS TEKNOLOGI SUMBAWA BERBASIS WEB

2020 ◽  
Vol 2 (1) ◽  
pp. 59-68
Author(s):  
Rodianto ◽  
Muhammad Abduh Robbani ◽  
Nora Dery Sofya
Keyword(s):  
Information Technology ◽  
Information System ◽  
Data Collection ◽  
The Internet ◽  
Study Program ◽  
University Of Technology ◽  
The World ◽  
Study Programs ◽  
Waterfall Model ◽  
Use Of The Internet

In the world of education the utilization of information technology is something that must be implemented, one of which is the use of the internet which can be used as a medium for disseminating information. Informatic Study Program of Sumbawa University of Technology is a study program that has graduated many alumni, but so far there is no portal that can manage information regarding the whereabouts of its alumni. This causes the study program difficulties in getting the latest information of the alumni when needed. Therefore, in this research a website-based alumni information system was designed which aims to facilitate the Informatic Study Program of Sumbawa University of Technology in managing and searching for information related to alumni data. In building this system researchers used the PHP programming language with CodeIgniter Framework and MySQL as the database. Then for the development of this software is using Waterfall model. It is hoped that when this system is implemented it can be used by study programs and alumni in managing alumni information, making it easier and faster to conduct data collection and reporting of existing alumni data.

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