A loyalty program based on Waves blockchain and mobile phone interactions

2020 ◽  
Vol 35 ◽  
Author(s):  
Luis J. Dominguez Perez ◽  
Luis Ibarra ◽  
García-Fernández Alejandro ◽  
Agustín Rumayor ◽  
Carlos Lara-Alvarez
Keyword(s):  
Mobile Phone ◽  
Credit Cards ◽  
Customer Retention ◽  
Loyalty Program ◽  
Specific Data ◽  
Blockchain Technology ◽  
Selection Of

Abstract Loyalty cards programs have been used by retailers to increase customer retention. Loyality cards provide means to identify a particular customer and to collect customer-specific data, thus enabling individualized marketing; however, operating a loyalty program is complicated for retailers since they require to manage balances, collections, and transfers of customers. This is exactly the same problem the retailers were facing before credit cards were readily available. A new problem is that customers now have too many cards, customers may forget, or even deliberately decide to carry only a selection of their cards. This paper proposes a loyalty program based on a blockchain that does not require a physical card for identifying customers as it associates customers to their phone numbers, since nowadays people always carry their phone. In this perspective, companies can reduce overhead costs associated to managing the loyalty program. This paper reviews the technology required and describes the implementation of a loyalty program based on blockchains. Finally, it also enumerates the reasons for choosing the blockchain technology for this application.

Does knowing overcome wanting? The impact of consumer knowledge and materialism upon credit card selection with young consumers

2015 ◽  
Vol 16 (1) ◽  
pp. 50-70 ◽  
Author(s):  
Jakob Cakarnis ◽  
Steve Peter D'Alessandro
Keyword(s):  
Comparative Study ◽  
Survey Research ◽  
Credit Card ◽  
Design Methodology ◽  
Credit Cards ◽  
Consumer Knowledge ◽  
Content Type ◽  
Young Professionals ◽  
The Impact ◽  
Selection Of

Purpose – This paper investigates the determinants of credit card use and misuse by student and young professionals. Critical to the research is the impact of materialism and knowledge on selection of the appropriate credit card. Design/methodology/approach – This study uses survey research and partial least squares to investigate credit card behaviors of students versus young professionals. Findings – In a comparative study of young professionals and students, it was found that consumer knowledge, as expected, leads to better consumer selection of credit cards. Materialism was also found to increase the motivation for more optimal consumer outcomes. For more experienced consumers, such as young professionals, it was found that despite them being more knowledgeable, they were more likely to select a credit card based on impulse. Originality/value – This paper examines how materialism may in fact encourage some consumers to make better decisions because they are more motivated to develop better knowledge. It also shows how better credit card selection may inhibit impulse purchasing.

scholarly journals Gamification of Decentralized Ledger for Credit Card Application using Blockchain

2021 ◽  
Vol 4 (1) ◽  
Author(s):  
Rohmat Taufiq ◽  
Agung Trisetyarso ◽  
Wayan Suparta ◽  
Bachtiar Saleh Abbas
Keyword(s):  
Credit Card ◽  
Banking Industry ◽  
Credit Cards ◽  
Peer To Peer ◽  
Blockchain Technology

We propose a credit card application using blockchain to improve the approval, transparency and security process. Some studies explain the use of blockchain technology in credit card applications but have not described the concept and architecture. Therefore, this study describes and describes the architecture of using credit cards for credit card applications. The motivation of this research is to explain the implementation of blockchain technology, especially the decentralization process of ledgers in credit card applications. Next, we propose architecture and algorithms for credit card applications using blockchain. The conclusion in this study is a decentralized ledger for credit card applications that allows peer-to-peer transactions, decentralized credit card applications that are not bound by geographical boundaries, have two advantages for debtors and the banking industry. In addition, the architecture is made using a credit card for application credit cards and an explanation of how the architecture works.

Do Mobile CRM Services Appeal to Loyalty Program Customers?

2009 ◽  
pp. 1558-1575
Author(s):  
Veronica Liljander ◽  
Pia Polsa ◽  
Kim Forsberg
Keyword(s):  
Empirical Study ◽  
Mobile Phone ◽  
Positive Attitude ◽  
Relationship Management ◽  
Mobile Services ◽  
Mobile Internet ◽  
Customer Relationships ◽  
Customer Relationship ◽  
Loyalty Program ◽  
Mobile Phone Technology

Not until very recently has mobile phone technology become sophisticated enough to allow more complex customized programs, which enable companies to offer new services to customers as part of customer relationship management (CRM) programs. In order to enhance customer relationships and to be adopted by customers, new mobile services need to be perceived as valuable additions to existing services. The purpose of this study was to investigate the appeal of new mobile CRM services to airline customers. An empirical study was conducted among loyalty program customers (frequent flyers) of an airline that was considering using MIDlet applications in order to add new mobile services to enhance customer relationships. The results show that customers do not yet seem to be ready to fully embrace new mobile applications. Although the services appeared to slightly improve customers’ image of the airline, the services did not seem to enhance their loyalty towards it. However, customers who already used sophisticated mobile services, such as the Mobile Internet, had a significantly more positive attitude towards the proposed services. Thus the success of mobile CRM seems closely linked with customers’ readiness to use existing mobile services. Before engaging in costly new investments, companies need to take this factor into serious consideration.

scholarly journals Fine-tuning locational formulations in mobile phone calls

2020 ◽  
Vol 22 (5) ◽  
pp. 553-570
Author(s):  
Ali Kazemi
Keyword(s):  
Mobile Phone ◽  
Social Action ◽  
Perspective Taking ◽  
Physical Environment ◽  
Fine Tuning ◽  
Conversational Analysis ◽  
Phone Calls ◽  
Data Informed ◽  
Insight Into ◽  
Selection Of

This study examines the sequential and situated organization associated with framing locational formulations by dislocated parties to mobile phone calls for the joint accomplishment of location-related social action. The data come from 22 mundane Farsi mobile phone calls involving location inquiring and/or reporting. The analysis of the data, informed by conversational analysis and Levinson’s conceptual framework of perspective-taking, adds frame of reference (hereafter, FoR) to Schegloff’s location, membership, and topic or activity analyses operative in the selection of locational formulations. The trajectory plotted for location-related action indicates the contingent roles which material, linguistic and semiotic resources play in the selection of locational formulations deployed for co-presence purposes. The findings suggest consequentiality of the-relevant-next action for the framing of locational descriptions and provide insight into how conversationalists interact with their physical environment in a wider social context.

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