Attitude MeasurementUsing the ImplicitAssociation Test (IAT)

2001 ◽  
Vol 48 (2) ◽  
pp. 82-84 ◽  
Author(s):  
Henning Plessner ◽  
Rainer Banse
Keyword(s):  
Psychometric Properties ◽  
Implicit Association Test ◽  
Implicit Attitudes ◽  
Response Times ◽  
Association Test ◽  
New Method ◽  
Implicit Association ◽  
Special Issue

Abstract. Three years ago, Greenwald, McGhee, and Schwartz (1998 ) presented a new method to measure differential evaluative association of two target concepts: the Implicit Association Test (IAT). It has been asserted that the IAT allows for the assessment of implicit attitudes by comparing response times in two combined discrimination tasks. Although the distribution and employment of this method has been quite successful, the processes underlying IAT-effects, as well as the psychometric properties of specific IAT-variants, have received relatively little attention up to now. The articles included in the present special issue especially focus on these aspects.

Free Associations as A Measure of Stable Implicit Attitudes

2013 ◽  
Vol 27 (1) ◽  
pp. 39-50 ◽  
Author(s):  
Konrad Schnabel ◽  
Jens B. Asendorpf
Keyword(s):  
Psychometric Properties ◽  
Implicit Association Test ◽  
Implicit Attitudes ◽  
Free Association ◽  
Association Test ◽  
Implicit Association ◽  
Implicit Measures ◽  
The Family ◽  
The Stability

Two studies explored the psychometric properties of free association methods for the assessment of attitudes. Even though the stability of the actual associations was rather low, psychometric properties of the valence estimates of the free associations were highly satisfactory. Valence estimates of associations were provided by independent judges who rated the valence of the associations that were generated by participants. Valence estimates of the associations showed satisfactory internal consistencies and retest reliabilities over three weeks. Additionally, valence estimates of the associations were significantly and independently related to both explicit self–reported attitudes and implicit attitudes that were assessed with an Ossi–Wessi Implicit Association Test. Free association methods represent a useful complement to the family of implicit measures and are especially suitable for the assessment of non–relative attitudes towards single attitude objects. Copyright © 2012 John Wiley & Sons, Ltd.

Implicit Association Test: Separating Transsituationally Stable and Variable Components of Attitudes toward Gay Men

2003 ◽  
Vol 50 (1) ◽  
pp. 33-48 ◽  
Author(s):  
Melanie C. Steffens ◽  
Axel Buchner
Keyword(s):  
Gay Men ◽  
Implicit Association Test ◽  
Structural Equation ◽  
Implicit Attitudes ◽  
Association Test ◽  
Situational Factors ◽  
Situational Factor ◽  
Equation Modeling ◽  
Implicit Attitude ◽  
Implicit Association

Implicit attitudes are conceived of as formed in childhood, suggesting extreme stability. At the same time, it has been shown that implicit attitudes are influenced by situational factors, suggesting variability by the moment. In the present article, using structural equation modeling, we decomposed implicit attitudes towards gay men into a person factor and a situational factor. The Implicit Association Test ( Greenwald, McGhee, & Schwartz, 1998 ), introduced as an instrument with which individual differences in implicit attitudes can be measured, was used. Measurement was repeated after one week (Experiment 1) or immediately (Experiment 2). Explicit attitudes towards gay men as assessed by way of questionnaires were positive and stable across situations. Implicit attitudes were relatively negative instead. Internal consistency of the implicit attitude assessment was exemplary. However, the within-situation consistency was accompanied by considerable unexplained between-situation variability. Consequently, it may not be adequate to interpret an individual implicit attitude measured at a given point in time as a person-related, trait-like factor.

Using implicit associations towards fruit consumption to understand fruit consumption behaviour and habit strength relationships

2011 ◽  
Vol 17 (4) ◽  
pp. 479-489 ◽  
Author(s):  
Gert-Jan de Bruijn ◽  
Mario Keer ◽  
Mark Conner ◽  
Ryan E. Rhodes
Keyword(s):  
Implicit Association Test ◽  
Implicit Attitudes ◽  
Association Test ◽  
Habit Strength ◽  
Implicit Associations ◽  
Implicit Association ◽  
Fruit Consumption ◽  
Consumption Behaviour ◽  
The Relationship ◽  
Consumption Habits

An implicit association test (IAT) was used to investigate how habit strength, implicit attitudes and fruit consumption interrelate. Fifty-two participants completed a computerized IAT and provided measures of fruit consumption and related habit strength. Implicit attitudes moderated the habit strength—fruit consumption relationship; stronger relationships were observed when implicit attitudes were more positive. Amongst those with strong fruit habits, more positive associations with fruit were found for those who had recently consumed sufficient fruits compared to those who had not. Findings demonstrate the relevance of implicit positive associations in understanding the relationship between fruit consumption habits and subsequent fruit consumption.

scholarly journals The Effect of Plain Cigarette Packaging on Implicit Attitudes

2021 ◽  
pp. 24
Author(s):  
Keyword(s):  
Nicotine Dependence ◽  
Implicit Association Test ◽  
Implicit Attitudes ◽  
Smoking Behavior ◽  
Addictive Behavior ◽  
Association Test ◽  
Implicit Association ◽  
Color Design ◽  
Plain Packaging ◽  
The Impact

Rationale: The significance of this research stems from the impact implicit attitudes have on smoking behavior, where positive implicit attitudes can result in a greater likelihood of smoking behavior. Even though it has previously been argued that implicit attitudes can drive addictive behavior there is a lack of research on whether cigarette packaging has an influence on implicit attitudes. Objectives: The purpose of this study was to examine the effect of plain cigarette packaging and designed/logo cigarette packaging on implicit attitudes. Methods: Implicit attitudes towards cigarette packaging were assessed by means of the Brief Implicit Association Test (BIAT). A questionnaire was conducted to assess sociodemographic and smoking behavior. The Fagerström Test for Nicotine Dependence (FTND) was used to assess level of dependence. The sample consisted of 264 participants. Results: BIAT indicate a significant association between designed/logo cigarette packaging and positive implicit attitudes (Mean d-score > .15). Cigarette packaging design’s influence on implicit attitudes is positive (Mean d-score = .22), where there is a slight association between designed/logo packaging and positive implicit attitudes. Conclusions: When compared with plain packaging, designed/logo cigarette packaging leads to positive implicit attitudes. These findings support the effectiveness of plain packaging regulations where the removal of color, design and logo from cigarette packaging will decrease positive implicit attitudes formed by cigarette packaging.

scholarly journals Health of the Implicit Association Test at Age 3

2001 ◽  
Vol 48 (2) ◽  
pp. 85-93 ◽  
Author(s):  
Anthony G. Greenwald ◽  
Brian A. Nosek
Keyword(s):  
Implicit Association Test ◽  
Discriminant Validity ◽  
Association Test ◽  
Self Report ◽  
Implicit Association ◽  
Special Issue ◽  
Substantial Evidence ◽  
Convergent And Discriminant Validity ◽  
Attitude Measures ◽  
New Evidence

Abstract. Since its first publication in 1998, the Implicit Association Test (IAT) has been used repeatedly to measure implicit attitudes and other automatic associations. Although there have also been a few studies critical of the IAT, there now exists substantial evidence for the IAT's convergent and discriminant validity, including new evidence reported in several of the articles in this special issue. IAT attitude measures have often correlated only weakly with explicit (self-report) measures of the same associations. It therefore seems appropriate to conclude that the IAT assesses constructs that are often (but not always) distinct from the corresponding constructs measured by self-report.

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