Clarifying the Role of the “Other” Category in the Self-Esteem IAT

Author(s):  
Brad Pinter ◽  
Anthony G. Greenwald

Abstract. A. Karpinski (2004 ) recently criticized Implicit Association Test (IAT) measures of self-esteem, arguing that their measurements of self-associations are compromised by their contrasting self with a putatively extremely negative second category, the nonspecific other. The present data show, to the contrary, that the nonspecific other category in the self-esteem IAT is near neutral in valence. Validity of the self-esteem IAT is most appropriately assessed by examining its correlations with conceptually related measures. That has been done in several previous studies that are reviewed here. The nonspecific other category is only one of several choices for representing the concept of other in self-esteem IATs. Choice of the appropriate other category to contrast with self in self-esteem IATs should be guided by the needs of the research question being addressed.

Author(s):  
Maddalena Marini ◽  
Sandro Rubichi ◽  
Giuseppe Sartori

Explicit measures can be affected by self-involvement in processing of a message (Johnson & Eagly, 1989). Here, we show that self-involvement in a counter-stereotypical message also influences implicit measures such as the Implicit Association Test (Greenwald, McGhee, & Schwartz, 1998). In our study, racial attitudes changed only after reading a counter-stereotypical scenario in which participants were asked to imagine themselves as victims of an assault as opposed to simply imagine an assault to a person. This shift did not depend on evaluative instructions and it was transient as it was no longer present after 1 week. These results suggest that the self-involvement might be an important factor in shifting implicit measures.


Author(s):  
Melanie C. Steffens ◽  
Inga Plewe

Abstract. The introduction of the Implicit Association Test (IAT; Greenwald, McGhee, & Schwartz, 1998 ) has stimulated numerous research activities. The IAT is supposed to measure the degree of association between concepts. Instances have to be assigned to these concepts by pressing appropriate keys as quickly as possible. The reaction time difference between certain conditions, termed the IAT effect, is used as an indicator of the degree of the concepts’ association. We tested the hypothesis that the degree of association between one concept (or category) and the instances of the other presented concept also influences reaction times. In our experiment, the instances in the target categories, male and female names, were kept constant. The adjectives in the evaluative categories were manipulated: Either the pleasant adjectives were female-associated and the unpleasant adjectives were male-associated, or vice versa. These stereotypic associations were indeed found to exert a substantial influence on the size of the IAT effect. This finding casts doubt on the assumption that the IAT effect may be interpreted as a pure measure of the degree of association between concepts.


2007 ◽  
Author(s):  
Erik Franck ◽  
Rudi De Raedt ◽  
Mieke Dereu ◽  
Dirk Van den Abbeele

2019 ◽  
Vol 47 (12) ◽  
pp. 1-10
Author(s):  
Hongyun Lyu ◽  
Ningjian Liang ◽  
Zhen Guo ◽  
Rogelio Alejo Rodriguez

In this study we examined the differences in implicit collective self- esteem between Gelao and Han teenagers, using the Implicit Association Test. We also explored the relationship between participants' implicit and explicit collective self-esteem with the Implicit Association Test and the Explicit Collective Self-Esteem Scale. Participants were 169 teenagers residing in Gelao regions in China. The results showed that both Gelao and Han participants had an implicit collective self-esteem effect (i.e., tended to associate their own ethnic group with positive words and the other ethnic group with negative words), and this effect was significantly higher among Gelao than among Han participants. Further, scores on the importance-to-identity subscale of the Explicit Collective Self-Esteem scale were significantly higher in the Gelao versus the Han group. The correlation coefficients between implicit and explicit collective self-esteem for both groups were very low. The significance of the study findings is discussed.


2021 ◽  
Author(s):  
Yixue Lou ◽  
Yi Lei ◽  
Piia Astikainen ◽  
Weiwei Peng ◽  
Suzanne Otieno ◽  
...  

Sign in / Sign up

Export Citation Format

Share Document