Music With the Message in Mind

2021 ◽  
pp. 741-756
Author(s):  
Cynthia Fraser
Keyword(s):  
Working Memory ◽  
Learning And Memory ◽  
Empirical Research ◽  
Structural Changes ◽  
Background Music ◽  
Advertising Effectiveness ◽  
Future Research ◽  
Brain Responses ◽  
Music Research ◽  
Working Memory Models

This chapter traces advances in the knowledge and understanding of how background music influences consumers’ learning and memory of brand and message elements in ads. Early empirical research in marketing focused on comparison of ad brand and message recall from ads with and without music, documenting the consistent distraction posed by background music. Research comparing multiple music backgrounds followed, linking greater distraction with lack of background fit with brand and message. Based on psychologists’ working memory models, studies revealed that background music distracts but also potentially serves as a cue to later recall of brand and message elements. Work in neuropsychology revealed automatic, preattentive brain responses to surprising changes in background music, which led researchers in marketing to quantify the increased distraction by backgrounds with more surprises from structural changes in the music. Building upon the contributions of Meyers’s (1956) seminal work, recent research unveiled differences in distraction and capacity to cue later brand and message recall between backgrounds evoking connotative or private images. The chapter concludes with directions for future research to further expand the knowledge and understanding of how music impacts advertising effectiveness.

scholarly journals Atmospheric Music Fit As A Driver Of Shopper Store Evaluations And Their Behavioral Responses

2011 ◽  
Vol 24 (2) ◽  
Author(s):  
Irena Vida
Keyword(s):  
Empirical Research ◽  
Behavioral Responses ◽  
Background Music ◽  
Future Research ◽  
Font Size ◽  
Retail Formats

<p class="MsoNormal" style="text-align: justify; margin: 0in 36.1pt 0pt 0.5in;"><span style="font-size: 10pt; mso-ansi-language: EN-US;"><span style="font-family: Times New Roman;">This study examines effects of background music fit on consumer evaluative and behavioral responses across two distinct retail formats. Existing body of theoretical and empirical research serves as a basis for development of research hypotheses, which are subsequently tested using store-intercept data of adult shoppers. Covariance analyses reveal insightful implications of study findings for future research and management of retail brands.</span></span></p>

scholarly journals Neurocognitive functioning in bipolar depression: a component structure analysis

2013 ◽  
Vol 44 (5) ◽  
pp. 961-974 ◽  
Author(s):  
P. Gallagher ◽  
J. M. Gray ◽  
S. Watson ◽  
A. H. Young ◽  
I. N. Ferrier
Keyword(s):  
Working Memory ◽  
Learning And Memory ◽  
Test Performance ◽  
Bipolar Depression ◽  
Statistical Significance ◽  
Verbal Learning ◽  
Future Research ◽  
Control Group ◽  
Healthy Controls ◽  
Component Structure

BackgroundPrevious studies of neurocognitive performance in bipolar disorder (BD) have focused predominantly on euthymia. In this study we aimed to compare the neurocognitive profile of BD patients when depressed with healthy controls and explore the component structure of neurocognitive processes in these populations.MethodCognitive tests of attention and executive function, immediate memory, verbal and visuospatial learning and memory and psychomotor speed were administered to 53 patients with a SCID-verified diagnosis of BD depression and 47 healthy controls. Test performance was assessed in terms of statistical significance, effect size and percentile standing. Principal component analysis (PCA) was used to explore underlying cognitive factor structure.ResultsMultivariate analysis revealed an overall group effect, depressed BD patients performing significantly worse than controls. Patients performed significantly worse on 18/26 measures examined, with large effect sizes (d > 0.8) on tests of speed of processing, verbal learning and specific executive/working memory processes. Almost all tests produced at least one outcome measure on which ∼25–50% of the BD sample performed at more than 1 standard deviation (s.d.) below the control mean. Between 20% and 34% of patients performed at or below the fifth percentile of the control group in working memory, verbal learning and memory, and psychomotor/processing speed. PCA highlighted overall differences between groups, with fewer extracted components and less specificity in patients.ConclusionsOverall, neurocognitive test performance is significantly reduced in BD patients when depressed. The use of different methods of analysing cognitive performance is highlighted, along with the relationship between processes, indicating important directions for future research.

A Measurement Modelling Framework for Complex Working Memory Models

2011 ◽  
Author(s):  
Klaus Oberauer ◽  
Jarrold Chris ◽  
Farrell Simon ◽  
Lewandowsky Stephan
Keyword(s):  
Working Memory ◽  
Memory Models ◽  
Modelling Framework ◽  
Working Memory Models

Ameliorative Potential of Glycyrrhiza glabra extracts on Memory Impairments in Stress Triggered Rats

2020 ◽  
Vol 06 ◽  
Author(s):  
Parul Kamboj ◽  
Ajit Kumar Thakur
Keyword(s):  
Antioxidant Enzyme ◽  
Learning And Memory ◽  
Acetylcholinesterase Activity ◽  
Molecular Study ◽  
Glycyrrhiza Glabra ◽  
Learning Ability ◽  
Future Research ◽  
Standard Drug ◽  
Behavioral Alteration ◽  
Memory Enhancing

Background: Glycyrrhiza glabra Linn. (Family: Fabaceae) has been known to very useful medicinal plant in the Traditional Medicinal Systems from the centuries. With ethnopharmacological values, it is well-reported plant for their traditional uses for anti-inflammatory, antioxidant, anxiolytic, expectorant activities, and antidepressant activities. Objective: Although it is described for memory enhancing activity, the present study was focused to examine the comparative effect of Glycyrrhiza glabra extracts viz. flavonoid rich (GGFE) and glycyrrhizin rich (GGGE) in stress triggered rats and to provide future research insight for this herbal drug, for which no scientific justification has been reported till now. Methods: Male Wister rats divided into 7 different groups (n= 6 per group) were given chronic foot-shock stress for 21 successive days with scheduled administration of the extracts (50 and 100 mg/kg) and standard drug (10 mg/kg) for 28 days. Elevated Plus Maze, Rectangular Maze, Morris Water Maze, and Locomotor activity were performed to test behavioral alteration and learning ability of stressed rats. Further, rats were sacrificed to assay acetylcholinesterase activity and antioxidant activity in brain samples for the mechanistic role in learning and memory. Results: Extracts of Glycyrrhiza glabra were indicated a significant alteration in stress induced learning and memory deficiency in behavioral parameters studied. These extracts were also modulated significant changes in acetylcholinesterase and antioxidant enzyme activity to improve the learning and memory of stressed rats. Conclusions: It is concluded that both extracts of Glycyrrhiza glabra (GGFE and GGGE) possess memory enhancing property in stress triggered rats. Moreover, these comparative results provided information and confirmed the high potential of GGGE in comparison to GGFE might be due to rich glycyrrhizin content present in GGGE responsible for acetylcholinesterase and antioxidant enzyme modulatory activity. Therefore, GGGE could be used as a promising lead for further mechanistic and molecular study for defining the role of glycyrrhizin of Glycyrrhiza glabra.

Dissociating the Impact of Auditory Access and Language Access in Deaf Children’s Cognitive Development

2020 ◽  
pp. 98-122
Author(s):  
Matthew L. Hall
Keyword(s):  
Working Memory ◽  
Executive Function ◽  
Cognitive Development ◽  
Implicit Learning ◽  
Educational Practice ◽  
Verbal Working Memory ◽  
Psychological Theory ◽  
Future Research ◽  
Language Access ◽  
The Impact

Deaf and hard of hearing (DHH) children have been claimed to lag behind their hearing peers in various domains of cognitive development, especially in implicit learning, executive function, and working memory. Two major accounts of these deficits have been proposed: one based on a lack of auditory access, and one based on a lack of language access. This chapter reviews these theories in relation to the available evidence and concludes that there is little evidence of direct effects of diminished auditory access on cognitive development that could not also be explained by diminished language access. Specifically, reports of deficits in implicit learning are not broadly replicable. Some differences in executive function do stem from deafness itself but are not necessarily deficits. Where clinically relevant deficits in executive function are observed, they are inconsistent with the predictions of accounts based on auditory access, but consistent with accounts based on language access. Deaf–hearing differences on verbal working memory tasks may indicate problems with perception and/or language, rather than with working memory. Deaf–hearing differences on nonverbal tasks are more consistent with accounts based on language access, but much more study is needed in this area. The chapter concludes by considering the implications of these findings for psychological theory and for clinical/educational practice and by identifying high-priority targets for future research.

scholarly journals Spontaneous Eye Blinks Predict Executive Functioning in Seniors

2021 ◽  
Author(s):  
Jessika I. V. Buitenweg ◽  
Jaap M. J. Murre ◽  
K. Richard Ridderinkhof
Keyword(s):  
Older Adults ◽  
Working Memory ◽  
Executive Functioning ◽  
Cognitive Training ◽  
Functional Decline ◽  
Future Research ◽  
Blink Rate ◽  
Memory Updating ◽  
Age Related ◽  
Working Memory Updating

AbstractAs the world’s population is aging rapidly, cognitive training is an extensively used approach to attempt improvement of age-related cognitive functioning. With increasing numbers of older adults required to remain in the workforce, it is important to be able to reliably predict future functional decline, as well as the individual advantages of cognitive training. Given the correlation between age-related decline and striatal dopaminergic function, we investigated whether eye blink rate (EBR), a non-invasive, indirect indicator of dopaminergic activity, could predict executive functioning (response inhibition, switching and working memory updating) as well as trainability of executive functioning in older adults. EBR was collected before and after a cognitive flexibility training, cognitive training without flexibility, or a mock training. EBR predicted working memory updating performance on two measures of updating, as well as trainability of working memory updating, whereas performance and trainability in inhibition and switching tasks could not be predicted by EBR. Our findings tentatively indicate that EBR permits prediction of working memory performance in older adults. To fully interpret the relationship with executive functioning, we suggest future research should assess both EBR and dopamine receptor availability among seniors.

scholarly journals Sensory over-responsivity is related to GABAergic inhibition in thalamocortical circuits

2021 ◽  
Vol 11 (1) ◽  
Author(s):  
Emily T. Wood ◽  
Kaitlin K. Cummings ◽  
Jiwon Jung ◽  
Genevieve Patterson ◽  
Nana Okada ◽  
...  
Keyword(s):  
Magnetic Resonance ◽  
Sensory Information ◽  
Network Connectivity ◽  
Sensory Stimulation ◽  
Autism Spectrum ◽  
Future Research ◽  
Resonance Spectroscopy ◽  
Gamma Aminobutyric Acid ◽  
Sensory Stimuli ◽  
Brain Responses

AbstractSensory over-responsivity (SOR), extreme sensitivity to or avoidance of sensory stimuli (e.g., scratchy fabrics, loud sounds), is a highly prevalent and impairing feature of neurodevelopmental disorders such as autism spectrum disorders (ASD), anxiety, and ADHD. Previous studies have found overactive brain responses and reduced modulation of thalamocortical connectivity in response to mildly aversive sensory stimulation in ASD. These findings suggest altered thalamic sensory gating which could be associated with an excitatory/inhibitory neurochemical imbalance, but such thalamic neurochemistry has never been examined in relation to SOR. Here we utilized magnetic resonance spectroscopy and resting-state functional magnetic resonance imaging to examine the relationship between thalamic and somatosensory cortex inhibitory (gamma-aminobutyric acid, GABA) and excitatory (glutamate) neurochemicals with the intrinsic functional connectivity of those regions in 35 ASD and 35 typically developing pediatric subjects. Although there were no diagnostic group differences in neurochemical concentrations in either region, within the ASD group, SOR severity correlated negatively with thalamic GABA (r = −0.48, p < 0.05) and positively with somatosensory glutamate (r = 0.68, p < 0.01). Further, in the ASD group, thalamic GABA concentration predicted altered connectivity with regions previously implicated in SOR. These variations in GABA and associated network connectivity in the ASD group highlight the potential role of GABA as a mechanism underlying individual differences in SOR, a major source of phenotypic heterogeneity in ASD. In ASD, abnormalities of the thalamic neurochemical balance could interfere with the thalamic role in integrating, relaying, and inhibiting attention to sensory information. These results have implications for future research and GABA-modulating pharmacologic interventions.

scholarly journals Extinction reverses olfactory fear-conditioned increases in neuron number and glomerular size

2015 ◽  
Vol 112 (41) ◽  
pp. 12846-12851 ◽  
Author(s):  
Filomene G. Morrison ◽  
Brian G. Dias ◽  
Kerry J. Ressler
Keyword(s):  
Olfactory Bulb ◽  
Learning And Memory ◽  
Olfactory Epithelium ◽  
Olfactory System ◽  
Structural Changes ◽  
Freezing Behavior ◽  
Extinction Training ◽  
Odor Stimulus ◽  
Main Olfactory Epithelium ◽  
Odor Learning

Although much work has investigated the contribution of brain regions such as the amygdala, hippocampus, and prefrontal cortex to the processing of fear learning and memory, fewer studies have examined the role of sensory systems, in particular the olfactory system, in the detection and perception of cues involved in learning and memory. The primary sensory receptive field maps of the olfactory system are exquisitely organized and respond dynamically to cues in the environment, remaining plastic from development through adulthood. We have previously demonstrated that olfactory fear conditioning leads to increased odorant-specific receptor representation in the main olfactory epithelium and in glomeruli within the olfactory bulb. We now demonstrate that olfactory extinction training specific to the conditioned odor stimulus reverses the conditioning-associated freezing behavior and odor learning-induced structural changes in the olfactory epithelium and olfactory bulb in an odorant ligand-specific manner. These data suggest that learning-induced freezing behavior, structural alterations, and enhanced neural sensory representation can be reversed in adult mice following extinction training.

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