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2022 ◽  
Vol 22 (2) ◽  
pp. 91-93
Author(s):  
Çağatay Burcu

Encouraging women to work has revealed the relationships between neoliberalism and gender. Neoliberalism, which is based on high performance, has also reflected this feature on the female body. Women, who are constantly asked to be hardworking both at home and at work, have also been exposed to the emphasis on having a fit body seen in women's magazines. This emphasis on success is more for the middle class. While this situation created a competitive environment with women in the lower classes, it negatively affected the psychology of young girls. Therefore, the relationship between neoliberalism and feminism leads to new discussions on the issue of gender equality.


2021 ◽  
Vol 2 (2) ◽  
pp. 29
Author(s):  
Reem Adib Lulu ◽  
Sohayle M. Hadji Abdul Racman

This study investigates the way sex and relationship advice articles are structured in four English language women’s magazines. Cosmopolitan and Marie Claire were selected from the US, and Female and Her World from Malaysia. Forty articles were selected for the analysis. The study adopts Machin and Van Leeuwen’s (2003) problem-solution structure, besides using discourse pragmatic analysis. By studying this genre in the two different contexts, one of the main things that emerged is that this particular genre is more complex and diverse than what other researchers have found. The writers of the advice resort to various strategies and techniques to attract women to read these articles. They also have to balance social and cultural sensitivities with their message of freedom and liberation for women as appeared in the Malaysian data. Thus, studying this genre gives useful insights on how culture affects the texts and vice-versa.


2021 ◽  
pp. 160-179
Author(s):  
N. O. Avtaeva ◽  
E. Yu. Gordeeva ◽  
M. S. Shcherova

 The transformation of the women’s press during the NEP period is examined in the article, attention is paid to the specifics of the functioning of family and household magazines for women, on the pages of which both the reforms and events of the Soviet era and pre-revolutionary values were reflected. The authors strive to identify the role that the “Magazine for Housewives” and “Women’s Magazine” played during the NEP period, supporting the family world in all its diverse social and spiritual manifestations; to clarify the ratio of traditional and innovative journalistic approaches in the formation of family and everyday media discourse. The results of a quantitative and qualitative content analysis of the publications of the “Magazine for Housewives” and “Women’s Magazine” of the NEP period are presented in the article. The novelty of the research is seen in the analysis of the structural, thematic, functional features of women’s magazines of the NEP era. Special attention is paid to the author’s body, including the previously unexplored works of A. S. Voznesensky (real name — Brodsky), who signed his materials with the pseudonym “Ilya Rentz”. It is concluded that non-state women’s editions of family and household orientation appealed to the experience of pre-revolutionary journalism and, discussing the reform of everyday life and family, continued to write about traditional family values.


2021 ◽  
Vol 2021 (2 (11)) ◽  
pp. 141-153
Author(s):  
Weronika Sałek ◽  

The women’s magazine segment in the UK accounts for a significant part of the publishing market and has the highest readership in the country. Despite its popularity, women’s press faces many problems caused by the expansion of new types of media. Media researchers and insiders report about a crisis and stagnation of this publishing branch. The COVID-19 pandemic, which began in early 2020, has compounded problems within the women’s press market, but also accelerated the development of existing trends. Moreover, it has sped up the digitization of previously printed content. The COVID crisis has also taken its toll on the organization of editorial work. Under current restrictions related to COVID, magazines which previously were not as popular, have come to the fore – periodicals on cooking.


2021 ◽  
Vol 21 ◽  
pp. 187-209
Author(s):  
Joanna Ozimska

The discourse of slimming diets in contemporary Italian women's press. Qualitative analysis. Based on a corpus of articles extracted from contemporary Italian female magazines (2021) Donna Moderna and Grazia, this paper examines the nature of discourse of slimming diet. It is shown that the discourse has changed compared to the study conducted on the material from 2005-2008. Altogether 29 monthly issues have been analyzed. Currently emerging corpus does not contain many persuasive techniques related to emotions (Aristotle's pathos), the credibility of provided advice is enhanced mostly by arguments from authority (ethos). The innovation thus lies in the references to currently important societal topics, such as ecology (a manifestation of linguistic fashion). The research based on a rhetorical tools and analysis of press discourse shows that the topic of weight loss is treated nowadays with greater awareness and is being transferred to the pages of the men's press, in women's magazines its place is taken by e.g., cosmetic-surgical, or ecologic discourse. The conclusions from own research have been preceded by a review of theoretical issues in the field of a modern concept of a slimming diet, myth of beauty, development of the press in Italy, the role of cuisine and food in the Italian women's press.


2021 ◽  
Author(s):  
◽  
Elisabeth Dora Beatrice Lesser

The aim of this thesis is to discover the place occupied by articles on education and child development in women's magazines published in New Zealand.<br>Certain basic assumptions must be accepted in order to establish the fact that education and child development constitute one of the interests of women, and as women's magazines cater for the interests of their readers, then it may be assumed that education and child development will have a place in these magazines.<br>The four basic assumptions are that:<br>1. Education begins in the home.<br>2. The first educator is the mother.<br>3. The personality of the child is fostered in the home.<br>4. It is reasonable to assume, therefore, that education and child development are among the interests of women and therefore that these topics will have a place in women's magazines.


2021 ◽  
Author(s):  
◽  
Elisabeth Dora Beatrice Lesser

The aim of this thesis is to discover the place occupied by articles on education and child development in women's magazines published in New Zealand.<br>Certain basic assumptions must be accepted in order to establish the fact that education and child development constitute one of the interests of women, and as women's magazines cater for the interests of their readers, then it may be assumed that education and child development will have a place in these magazines.<br>The four basic assumptions are that:<br>1. Education begins in the home.<br>2. The first educator is the mother.<br>3. The personality of the child is fostered in the home.<br>4. It is reasonable to assume, therefore, that education and child development are among the interests of women and therefore that these topics will have a place in women's magazines.


2021 ◽  
Author(s):  
◽  
Ambalika Guha

<p>In colonial India, medicalization of childbirth has been historically perceived as an attempt to ‘sanitise’ the zenana (secluded quarters of a respectable household inhabited by women) as the chief site of birthing practices and to replace the dhais (traditional birth attendants ) with trained midwives and qualified female doctors. This thesis has taken a broader view of the subject but in doing so, focusses on Bengal as the geographical area of study. It has argued that medicalization of childbirth in Bengal was preceded by the reconstitution of midwifery as an academic subject and a medical discipline at the Calcutta Medical College. The consequence was the gradual ascendancy of professionalized obstetrics that prioritised research, surgical intervention and ‘surveillance’ over women’s bodies. The thesis also shows how the medicalization of childbirth was supported by the reformist and nationalist discourses of the middle-class Bengalis in the late nineteenth and early twentieth centuries.  The thesis begins from the 1860s when the earliest scientific essays on childbirth and pregnancy began to appear in Bengali women’s magazines such as Bamabodhini Patrika. It ends in the 1940s, when nationalism profoundly influenced the professionalization of obstetrics - midwifery being perceived as the keystone in a nation’s progress.  Bengal being the earliest seat of British power in India it was also the first to experience contact with the western civilization, culture and thought. It also had the most elaborate medical establishment along western medical lines since the foundation of the Calcutta Medical College in 1835. It is argued in the extant literature that unlike the West where professionalized obstetrics was characterised as essentially a male domain, the evolving professional domain of obstetrics in Bengal was dominated by female doctors alone. Questioning that argument, the thesis demonstrates that the domain of obstetrics in Bengal was since the 1880s shared by both female and male doctors, although the role of the latter was more pedagogic and ideological than being directly interventionist. Together they contributed to the evolution of a new medical discourse on childbirth in colonial Bengal.  The thesis shows how the late nineteenth century initiatives to reform birthing practices were essentially a modernist response of the western educated colonized middle class to the colonial critique of Indian socio-cultural codes that also included an explicit reference to the ‘low’ status of Bengali women. Reforming midwifery constituted one of the ways of modernizing the middle class women as mothers. In the twentieth century, the argument for medicalization was further driven by nationalist recognition of family and health as important elements of the nation building process. It also drew sustenance from international movements, such as the global eugenic discourse on the centrality of ‘racial regeneration’ in national development, and the maternal and infant welfare movement in England and elsewhere in the inter-war years. The thesis provides a historical analysis of how institutionalization of midwifery was shaped by the debates on women’s question, nationalism and colonial public health policies, all intersecting with each other in Bengal in the inter-war years.  The thesis has drawn upon a number of Bengali women’s magazines, popular health magazines, and professional medical journals in English and Bengali that represent both nationalist and official viewpoints on the medicalization of childbirth and maternal and infant health. It has also used annual reports of the medical institutions to chart the history of institutionalization of midwifery and draws upon archival sources - the medical and educational proceedings in particular - in the West Bengal State Archives and the National Archives of India.</p>


2021 ◽  
Author(s):  
◽  
Ambalika Guha

<p>In colonial India, medicalization of childbirth has been historically perceived as an attempt to ‘sanitise’ the zenana (secluded quarters of a respectable household inhabited by women) as the chief site of birthing practices and to replace the dhais (traditional birth attendants ) with trained midwives and qualified female doctors. This thesis has taken a broader view of the subject but in doing so, focusses on Bengal as the geographical area of study. It has argued that medicalization of childbirth in Bengal was preceded by the reconstitution of midwifery as an academic subject and a medical discipline at the Calcutta Medical College. The consequence was the gradual ascendancy of professionalized obstetrics that prioritised research, surgical intervention and ‘surveillance’ over women’s bodies. The thesis also shows how the medicalization of childbirth was supported by the reformist and nationalist discourses of the middle-class Bengalis in the late nineteenth and early twentieth centuries.  The thesis begins from the 1860s when the earliest scientific essays on childbirth and pregnancy began to appear in Bengali women’s magazines such as Bamabodhini Patrika. It ends in the 1940s, when nationalism profoundly influenced the professionalization of obstetrics - midwifery being perceived as the keystone in a nation’s progress.  Bengal being the earliest seat of British power in India it was also the first to experience contact with the western civilization, culture and thought. It also had the most elaborate medical establishment along western medical lines since the foundation of the Calcutta Medical College in 1835. It is argued in the extant literature that unlike the West where professionalized obstetrics was characterised as essentially a male domain, the evolving professional domain of obstetrics in Bengal was dominated by female doctors alone. Questioning that argument, the thesis demonstrates that the domain of obstetrics in Bengal was since the 1880s shared by both female and male doctors, although the role of the latter was more pedagogic and ideological than being directly interventionist. Together they contributed to the evolution of a new medical discourse on childbirth in colonial Bengal.  The thesis shows how the late nineteenth century initiatives to reform birthing practices were essentially a modernist response of the western educated colonized middle class to the colonial critique of Indian socio-cultural codes that also included an explicit reference to the ‘low’ status of Bengali women. Reforming midwifery constituted one of the ways of modernizing the middle class women as mothers. In the twentieth century, the argument for medicalization was further driven by nationalist recognition of family and health as important elements of the nation building process. It also drew sustenance from international movements, such as the global eugenic discourse on the centrality of ‘racial regeneration’ in national development, and the maternal and infant welfare movement in England and elsewhere in the inter-war years. The thesis provides a historical analysis of how institutionalization of midwifery was shaped by the debates on women’s question, nationalism and colonial public health policies, all intersecting with each other in Bengal in the inter-war years.  The thesis has drawn upon a number of Bengali women’s magazines, popular health magazines, and professional medical journals in English and Bengali that represent both nationalist and official viewpoints on the medicalization of childbirth and maternal and infant health. It has also used annual reports of the medical institutions to chart the history of institutionalization of midwifery and draws upon archival sources - the medical and educational proceedings in particular - in the West Bengal State Archives and the National Archives of India.</p>


2021 ◽  
Author(s):  
◽  
Sophie Beaumont

<p>Women’s magazines have a role in constructing and defining what it means to be a woman. Deciphering messages in mediums specifically designed for women is therefore key to understanding what women may be learning about femininity. This thesis examines the depiction of women in women’s magazines, focussing on sexualisation and the portrayal of traditional gender roles. Traditional gender stereotypes and the sexual objectification of women are key mechanisms contributing to the subordinate position of women in society. This thesis argues that alongside their contributions to gender inequality, such depictions can also reinforce ideas that sustain rape culture with the latter referring to a climate where sexual violence is normalised and trivialised. By conducting a longitudinal content analysis (1975 –2015) of cover pages from New Zealand women’s magazines, this thesis investigates whether there are any changes in the level of sexualisation and depiction of traditional gender roles across prominent women’s magazines. The findings of this thesis indicate that overall there is a low level of sexualisation present in cover page images from women’s magazines, and significant differences exist both between publications as well as across the four decades of analysis. The depiction of traditional gender roles is consistent across the time period studied, and when such gender stereotypes are present they remove agency from women reducing them to ‘decorative’ objects within images. Messages suggesting women should be sexualised and decorative may reinforce ideas central to gender inequality, rape culture, and sexual violence against women. The implications of this thesis suggest that women’s magazines may not be a safe space for readers to celebrate their gender – rather, such publications may influence ideas that facilitate gender inequality.</p>


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