The Voices of Enterprises and Political Games: The Corporate World and Its Single Voice?

Author(s):  
Laurent Mortreuil
Keyword(s):  
Author(s):  
Neeraja Unni ◽  
M Malarkodi

In today’s corporate world, the concept of Corporate Social Responsibility has been integrated into their strategic plans and policies. It has been incorporated into the decision making process taken in view of the competitive advantage that could be achieved through social initiatives. As consumers were the most sensitive group among the stakeholders to such initiatives, this paper tries to explore the awareness of consumers of companies towards CSR practices in AluvaTaluk. The paper also tries to examine whether CSR initiatives have any association with the consumers demographic profile. A total of 160 respondents were chosen from AluvaTaluk using convenience sampling technique. The data was collected through self-administered questionnaires and were analysed using SPSS 16.0 software. The study revealed that majority of the consumers of Aluva were aware of CSR but was unaware of the fact that it was a mandatory provision for the firms under the Companies Act, 2013. The consumers who were aware had only a medium level of understanding on the concept of CSR. Age, education and income of the consumers were found to have a significant association with their awareness on CSR.


Think India ◽  
2019 ◽  
Vol 22 (3) ◽  
pp. 705-713
Author(s):  
REKHA FRANCIS C

Green HRM is the latest footstep in the organization. Human resource management is the major part of all organizations. So whatever the changes we need obviously we go with the human resource force. Human resource management is an important faction of management that deals with the most valuable assets of an organization which is Human Resource. “Customer is the king” is an age old business mantra accentuating the importance of customers in every business. Customer is only a part of success in the business field. For the survival of market in the present scenario we mainly focus on human resource- USP, and their environment –G HRM. This paper is an attempt to disclose, the ecstatic and stimulated working environment and unique potentiality of each human resource to enable the organization to be successful in the competitive corporate world there by enabling attainment of profit by the shareholders. Only through proper motivation and stimulus can we bring forth the integral potentiality- Passion Quotient, of the human resources for the success of the business. Thus this paper focuses on how these green practices enable to bring out innate potential and develop a powerful social conscience and a green sense of responsibility through the human resource for the success of the business.


Author(s):  
Philippe Lorino

A key idea of pragmatism is the inseparability of theory and practice, thought and action. Pragmatism is said to have had few contacts with the organizational world, and few direct practical applications, except in the domain of education. In particular, the pragmatist direct influence on the managerial world is often undervalued. However, pragmatist ideas have had a significant impact on managerial doctrines and can be traced in today’s debates amongst organization practitioners. This chapter studies three of those channels: Follett’s direct or indirect (for example through Chester Barnard’s work) influence on the corporate world as well as the management of public institutions; the stream of action research and reflection-in-action, in particular Donald Schön’s work; and the development of the quality movement as an anti-Taylorian revolution, deeply influenced by pragmatist thinkers (exploratory inquiry, community of inquiry, instrumental mediations, process perspective), more recently distorted into a Taylorian revival under the “lean management” label.


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