Connecting product innovation management and marketing

2008 ◽  
Vol 14 (3) ◽  
pp. 197-200
Author(s):  
Leyland Pitt ◽  
Ian McCarthy
Keyword(s):  
Product Innovation ◽  
Innovation Management

Creating and Capturing Value through Crowdsourcing

2018 ◽  
Keyword(s):  
Information Systems ◽  
Systems Biology ◽  
Computer Science ◽  
Open Innovation ◽  
Product Innovation ◽  
Collective Intelligence ◽  
Innovation Management ◽  
Private And Public ◽  
Definition Of ◽  
The Uk

Examples of the value that can be created and captured through crowdsourcing go back to at least 1714, when the UK used crowdsourcing to solve the Longitude Problem, obtaining a solution that would enable the UK to become the dominant maritime force of its time. Today, Wikipedia uses crowds to provide entries for the world’s largest and free encyclopedia. Partly fueled by the value that can be created and captured through crowdsourcing, interest in researching the phenomenon has been remarkable. For example, the Best Paper Awards in 2012 for a record-setting three journals—the Academy of Management Review, Journal of Product Innovation Management, and Academy of Management Perspectives—were about crowdsourcing. In spite of the interest in crowdsourcing—or perhaps because of it—research on the phenomenon has been conducted in different research silos within the fields of management (from strategy to finance to operations to information systems), biology, communications, computer science, economics, political science, among others. In these silos, crowdsourcing takes names such as broadcast search, innovation tournaments, crowdfunding, community innovation, distributed innovation, collective intelligence, open source, crowdpower, and even open innovation. The book aims to assemble papers from as many of these silos as possible since the ultimate potential of crowdsourcing research is likely to be attained only by bridging them. The papers provide a systematic overview of the research on crowdsourcing from different fields based on a more encompassing definition of the concept, its difference for innovation, and its value for both the private and public sectors.

scholarly journals Factores clave para el proceso de gestión de la innovación para el desarrollo de nuevos productos en el sector PyMEs, caso de estudio la industria de tecnologías de la información en Nuevo León

2017 ◽  
Vol 7 (14) ◽  
Author(s):  
Óscar Enrique López Treviño ◽  
Mónica Blanco Jiménez
Keyword(s):  
New Product Development ◽  
Product Innovation ◽  
Innovation Management ◽  
Innovation Process ◽  
New Product ◽  
Key Factors ◽  
Nuevo Leon ◽  
Organizational Creativity ◽  
Nuevo León ◽  
Analysis Of Results

Abstract. The purpose of this study is to analyze the key factors for managing the product innovation process, from existing models over time. Different proposals are presented by different authors who have studied this phenomenon, and as a result of these have conceptualized the knowledge in different models of innovation, so this work focuses on meeting certain elements in a new model including a new variable was not been considered in previous models (Organizational Creativity). This study was focused on SMEs and theirimportance in the economy of any country. The analysis of results and findings are presented from a study of 53 samples to the industry of information technology in Nuevo León, México.Key Words. canieti, innovation management process, new product development (NPD), organizational creativity, SMEs.Resumen. El propósito del estudio es analizar los factores clave para gestionar el proceso de innovación de producto, a partir de modelos existentes a través del tiempo. Se presentan diferentes propuestas por distintos autores que han estudiado este fenómeno, y como resultado de estos han conceptualizado ese conocimiento en diferentes modelos de innovación, por lo que este trabajo se enfoca en conjuntar ciertos elementos en un modelo nuevo incluyendo una variable nueva que no había sido considerada en modelos anteriores(Creatividad Organizacional). Este estudio va enfocado a las PyMEs por la importancia que tienen en la economía de cualquier país. El análisis de resultados y las conclusiones se presentan a partir de un estudio de 53 muestras a la industria de las tecnologías de la información en Nuevo León, México.Palabras Clave. Canieti, desarrollo de nuevos productos (DNP), proceso de gestión de la innovación, PyMEs.

Insider action research towards companywide sustainable product innovation: ecodesign transition framework

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Fabien Brones ◽  
Eduardo Zancul ◽  
Marly M. Carvalho
Keyword(s):  
Action Research ◽  
Product Innovation ◽  
Innovation Management ◽  
Innovation Process ◽  
Content Type ◽  
Sustainable Innovation ◽  
Insider Action Research ◽  
Main Action ◽  
A Company ◽  
Practical Implications

PurposeThis study discusses the application of Insider Action Research to the systematic integration of an environmental perspective into industrial product innovation processes and projects. Applying Insider Action Research, it aims at a broader integration between top-down and bottom-up and soft and hard perspectives in the intersection of ecodesign and innovation and project management disciplines.Design/methodology/approachThe research design is based on action research and specificities from Insider Action Research to capture the change and transition aspects involving two main action research cycles. The longitudinal five-year research was carried out within a Brazilian cosmetics company. The outcomes of these cycles are analysed including customisation of ecodesign tools and related application, and views of different stakeholders of the challenge for the transition.FindingsThis paper describes an action research application aiming at faster learning loops in the field of sustainable innovation management. As a second contribution, an Ecodesign Transition Framework (ETF) is proposed, combining both technical and soft sides. The proposed framework is structured in three levels (strategic, tactical and operational), with two complementary perspectives of a mature ecodesign pattern and a transition pathway.Practical implicationsThe action research led to the intended outcomes both on the applied side, with increased diffusion of ecodesign in the company, and on the research side, with the ETF formulation and application. Practitioners interested in sustainable innovation can follow the ETF procedures, challenges faced, lessons learnt and conclusions.Originality/valueThe Insider Action Research addressed the literature gap to better relate the recommendations in the field to business reality. The resulting ETF brings a novel perspective for integrating environmental considerations in the product innovation process of a company. It organises the soft issues to be considered for the necessary transition towards such integration, consolidating and advancing previous theoretical views of ecodesign, with associated new practical implications.

The Role of Prototypes in Managing Product Innovation Risks

1989 ◽  
Vol 203 (2) ◽  
pp. 113-118 ◽  
Author(s):  
W Bergwerk
Keyword(s):  
Risk Taking ◽  
Product Innovation ◽  
Innovation Management ◽  
New Product ◽  
Concerted Action ◽  
Corporate Risk ◽  
A Company ◽  
Formal Procedures ◽  
Consistent Approach

Current views on innovation management regard the prototype as just another stage in the engineering department's development work. It is more realistic, however, to view the prototype stage as a means by which all departments of a company can manage the risks associated with a new product. People judge risk in a very personal manner and different views can easily give rise to tensions which impede progress. The paper proposes methods for achieving concerted action by allowing for various risk perception problems. Particular attention is given to departments not directly responsible for the prototype to ensure that they too contribute constructively to the corporate risk assessment. An open and consistent approach to risk taking is particularly important in large companies if the spirit of innovation is not to succumb to the unavoidable bureaucracy of formal procedures.

scholarly journals Strategic Innovation Management (SIM) Practices and the Efficiency of State Owned Enterprises Perspective from Mexico City, Mexico

2021 ◽  
Vol 5 (4) ◽  
pp. 13-29
Author(s):  
Hayek Talia Vergera ◽  
◽  
Derbez W. Mariano ◽  
Benito A. Lopez ◽  
◽  
...  
Keyword(s):  
Mexico City ◽  
Product Innovation ◽  
Innovation Management ◽  
Service Innovation ◽  
Empirical Literature ◽  
Service Levels ◽  
Strategic Innovation ◽  
New Ideas ◽  
Notable Increase ◽  
The Impact

Strategic Innovation Management is critical for firms that are in pursuit of improved efficiency and their reward is often an increase in their profits and their market share. Process of Strategic Innovation Management is strongly associated with organizational learning and refers to ability of organization to generate, accept and implement new ideas, processes, products or services. The primary goal of process innovation is to generate a notable increase in productivity or to drive down costs significantly. This approach can help organizations achieve major reductions in process cost, improvements in quality, service levels and other business objectives. Strategic Innovation Management is contributor to creation of new markets and products for the market, however even after the benefits of Strategic Innovation Management has been established the impact of Strategic Innovation Management on efficiency of State Owned Enterprises has remained misunderstood. The specific objectives of the study were; to establish the effect of Service innovation on the efficiency of State Owned Enterprises in Mexico City, to establish the effect of product innovation on the Efficiency of State Owned Enterprises in Mexico City. The study used a desk study review methodology where relevant empirical literature was reviewed to identify main themes. Result findings from literature-based review indicated that innovation had positive and significant influence on the efficiency of State Owned Enterprises. It was recommended that innovation information should be available particularly to regulatory and advisory bodies for guidance to the State Owned Enterprises on the need to craft and employ sound strategies geared towards continuously embracing innovativeness since innovation leads to improved financial efficiency. Keywords: Product Innovation, Service Innovation, Efficiency.

scholarly journals ONE SIZE (DOES NOT) FIT ALL: EVIDENCE OF SIMILARITIES AND DIFFERENCES BETWEEN PRODUCT INNOVATION MANAGEMENT IN HIGH- AND LOW-TECH MANUFACTURING FIRMS

2019 ◽  
Vol 23 (01) ◽  
pp. 1950004 ◽  
Author(s):  
CLAUDINE KEARNEY ◽  
KILLIAN J. McCARTHY ◽  
EELKO K. R. E. HUIZINGH
Keyword(s):  
The Netherlands ◽  
Product Innovation ◽  
Best Practice ◽  
Innovation Management ◽  
Manufacturing Firms ◽  
High Tech ◽  
Practice Model ◽  
Negative Effect ◽  
Similarities And Differences ◽  
The Impact

Most literature on product innovation management (PIM) has developed through a small number of high-tech manufacturer studies. It is assumed that, for other types of firms, ‘one size fits all’. This research addresses this issue by investigating PIM in both high- and low-tech firms. Building on Cormican and O’Sullivan’s (2004) Best Practice Model (BPM) this paper analyzes PIM of 112 high-tech in comparison to 184 low-tech manufacturing firms in the Netherlands. The empirical results show significant sector-level differences in the impact of the five constructs and, in some cases, insignificant and even opposite effects. Our findings show that one size does not fit all, and blindly following the theory can not only have a suboptimal effect but may even have a negative effect. Furthermore, there are some similarities in high- and low-tech PIM, for example Communication and Collaboration is the only construct that is positive and significant in all cases. The implications of these results in relation to high- and low-tech manufacturing firms are discussed.

Sign in / Sign up

Export Citation Format

Share Document