Processes and methodologies for creating a global business-to-business brand

2003 ◽  
Vol 10 (3) ◽  
pp. 185-207 ◽  
Author(s):  
R S Rozin ◽  
L Magnusson
Keyword(s):  
Global Business ◽  
Business To Business

Trust Across Borders: Buyer-Supplier Trust in Global Business-to-Business E-Commerce

2012 ◽  
Vol 13 (11) ◽  
pp. 886-922 ◽  
Author(s):  
Tat Koh ◽  
◽  
Mark Fichman ◽  
Robert Kraut ◽  
◽  
...  
Keyword(s):  
Global Business ◽  
Business To Business

Social Media Business Intelligence

2013 ◽  
Vol 5 (3) ◽  
pp. 51-73 ◽  
Author(s):  
David Bell ◽  
Sara Robaty Shirzad
Keyword(s):  
Social Media ◽  
Business Intelligence ◽  
Global Business ◽  
Market Participants ◽  
Domain Specific ◽  
Business Environments ◽  
Social Media Tools ◽  
Relationships Management ◽  
Business To Business ◽  
Social Media Network

Social media tools are increasingly used for relationships management among marketplace actors (e.g. organisations, suppliers and individuals). As markets become ever more global and dynamic, new entrants find themselves struggling to fully understand the marketplace, companies operating with it and changes that occur. The authors discuss Social Media Network (SMN) tools and outline a methodology and procedure that supports the identification of domain specific networks within particular global business-to-business environments. Research is carried out using SMN data about firms in the pharmaceutical industry. The authors use their own methodology to uncover market participants, linkages and prominent issues that may help new firms to position themselves effectively within a new marketplace. SMNs provide a sizable source of information and new approaches are required to fully leverage their considerable value. This paper explores how SMNs can be used as an effective source of business intelligence by utilising two popular SMN platforms.

Collaboration in Cyber Transportation Logistics

2012 ◽  
pp. 167-182
Author(s):  
Albert K. Toh ◽  
Yupo Chan
Keyword(s):  
Information Technology ◽  
Small And Medium Enterprises ◽  
Third Party ◽  
Information Communication ◽  
Global Business ◽  
Types Of Information ◽  
Medium Enterprises ◽  
Business To Business ◽  
Different Levels

Although the topic of supply chain (SC) and logistics (L) has been discussed in many fora, placing it in today’s cyber (e) space is still a subject that receives little attention. This paper analyzes the role of e-SC/L in the context of global business to business (B2B) electronic commerce (e-commerce). A major beneficiary of e-SC/L are small and medium enterprises (SMEs), who can leverage information technology to bypass the extra cost associated with employing a third-party broker, who traditionally bridges the gap between suppliers and retailers. In this paper, a framework for incorporating both e-commerce and e-SC/L for SMEs is proposed in an e-marketplace context. The model consists of a trading platform with e-SC/L capabilities, and a classification scheme for different levels e-SC/L collaboration, presented with relevant types of information, communication and transportation technology (ICTT) needed to facilitate the design of each collaboration level. Included in the highest level are transportation, identification, and modeling and simulation technologies that enable the design of effective forward-looking collaboration.

Does your customer really want what you offer them?

2014 ◽  
Vol 30 (6) ◽  
pp. 17-19
Keyword(s):  
Customer Value ◽  
Best Practice ◽  
Theory Approach ◽  
Value Assessment ◽  
Global Business ◽  
Business Markets ◽  
Service Component ◽  
Content Type ◽  
High Service ◽  
Business To Business

Purpose – This study aims to examine strategies for customer value assessment used by best practice suppliers in business-to-business markets. Design/methodology/approach – An exploratory two-part field study using a grounded theory approach. Findings – It should not be a difficult question – is the customer getting value for money? You offer them something, and if they like it, they pay for it and use it. However, it gets harder when the product lasts longer – particularly, if there is a significant service component. And what the customer considers important may not be what the supplier is focusing on. So, it is worth asking what companies in global business-to-business markets do to assess customer value when they deliver complex products with a high service content. What is current best practice? And is it good enough? Research limitations/implications – This is an exploratory study based on qualitative methodology, so the research process is necessarily subjective. Further research could investigate a wider group of firms and look at the performance implications of alternative strategies for customer value assessment. Practical implications – The paper focuses on well-regarded suppliers operating globally that have complex product offerings with a high service component. It identifies three distinct strategies for customer value assessment. Social implications – This study considers customer value from a supplier perspective and suggests ways in which research might be extended to include the customer perception of realized value. Originality/value – The paper draws attention to the need to consider customer value assessment as a process and determine whether expected benefits are achieved in practice.

Collaboration in Cyber Transportation Logistics

2010 ◽  
Vol 1 (3) ◽  
pp. 1-17
Author(s):  
Albert K. Toh ◽  
Yupo Chan
Keyword(s):  
Classification Scheme ◽  
Small And Medium Enterprises ◽  
Third Party ◽  
Information Communication ◽  
Global Business ◽  
Types Of Information ◽  
Medium Enterprises ◽  
Business To Business ◽  
Different Levels

Although the topic of supply chain (SC) and logistics (L) has been discussed in many fora, placing it in today’s cyber (e) space is still a subject that receives little attention. This paper analyzes the role of e-SC/L in the context of global business to business (B2B) electronic commerce (e-commerce). A major beneficiary of e-SC/L are small and medium enterprises (SMEs), who can leverage information technology to bypass the extra cost associated with employing a third-party broker, who traditionally bridges the gap between suppliers and retailers. In this paper, a framework for incorporating both e-commerce and e-SC/L for SMEs is proposed in an e-marketplace context. The model consists of a trading platform with e-SC/L capabilities, and a classification scheme for different levels e-SC/L collaboration, presented with relevant types of information, communication and transportation technology (ICTT) needed to facilitate the design of each collaboration level. Included in the highest level are transportation, identification, and modeling and simulation technologies that enable the design of effective forward-looking collaboration.

scholarly journals Dimensions of international entrepreneurship: an analysis of texts in a business magazine

2020 ◽  
Vol 25 (1) ◽  
pp. 38
Author(s):  
Álvaro Leonel de Oliveira Castro ◽  
Michele Morais Oliveira Pereira ◽  
Francielih Dorneles Silva ◽  
Daniela Meirelles Andrade
Keyword(s):  
Scientific Literature ◽  
International Entrepreneurship ◽  
Social Aspects ◽  
Business Professionals ◽  
Global Business ◽  
Model Categories ◽  
Initial Information ◽  
Relationship Networks ◽  
Important Means ◽  
Business To Business

This study analyzed texts on international entrepreneurship published in the Exame magazine from the perspective of Leite and Moraes' framework (2014). We used the technique of content analysis in 78 texts. The categories were a tendency to adapt; relationship networks; international opportunities; ability to innovate; attitude towards risk; development of competitive resources. All the model categories were approached in the analyzed articles, indicating that the dimensions proposed are part of the international entrepreneurship phenomenon and that the business professionals who read the magazine are being informed about this content. From the managerial and social aspects, this work showed that the Exame Magazine has informed about global business to business professionals, through the cases in their reports. It demonstrates that it can be an important means of the initial information for them, since, from those experiences, it presents the complexity and main characteristics of international entrepreneurship found in the scientific literature.

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