Social Media Business Intelligence

2013 ◽  
Vol 5 (3) ◽  
pp. 51-73 ◽  
Author(s):  
David Bell ◽  
Sara Robaty Shirzad
Keyword(s):  
Social Media ◽  
Business Intelligence ◽  
Global Business ◽  
Market Participants ◽  
Domain Specific ◽  
Business Environments ◽  
Social Media Tools ◽  
Relationships Management ◽  
Business To Business ◽  
Social Media Network

Social media tools are increasingly used for relationships management among marketplace actors (e.g. organisations, suppliers and individuals). As markets become ever more global and dynamic, new entrants find themselves struggling to fully understand the marketplace, companies operating with it and changes that occur. The authors discuss Social Media Network (SMN) tools and outline a methodology and procedure that supports the identification of domain specific networks within particular global business-to-business environments. Research is carried out using SMN data about firms in the pharmaceutical industry. The authors use their own methodology to uncover market participants, linkages and prominent issues that may help new firms to position themselves effectively within a new marketplace. SMNs provide a sizable source of information and new approaches are required to fully leverage their considerable value. This paper explores how SMNs can be used as an effective source of business intelligence by utilising two popular SMN platforms.

scholarly journals Social Media Adoption, Usage And Impact In Business-To-Business (B2B) Context: A State-Of-The-Art Literature Review

2021 ◽  
Author(s):  
Yogesh K. Dwivedi ◽  
Elvira Ismagilova ◽  
Nripendra P. Rana ◽  
Ramakrishnan Raman
Keyword(s):  
Social Media ◽  
Media Use ◽  
State Of The Art ◽  
Relevant Literature ◽  
Comprehensive Analysis ◽  
Social Media Use ◽  
Weight Analysis ◽  
Social Media Tools ◽  
Use Of Social Media ◽  
Business To Business

AbstractSocial media plays an important part in the digital transformation of businesses. This research provides a comprehensive analysis of the use of social media by business-to-business (B2B) companies. The current study focuses on the number of aspects of social media such as the effect of social media, social media tools, social media use, adoption of social media use and its barriers, social media strategies, and measuring the effectiveness of use of social media. This research provides a valuable synthesis of the relevant literature on social media in B2B context by analysing, performing weight analysis and discussing the key findings from existing research on social media. The findings of this study can be used as an informative framework on social media for both, academic and practitioners.

Implementing Business Intelligence in Contemporary Organizations

2015 ◽  
pp. 177-192 ◽  
Author(s):  
Kijpokin Kasemsap
Keyword(s):  
Organizational Performance ◽  
Business Intelligence ◽  
Business Performance ◽  
Business Failure ◽  
Practical Implementation ◽  
Global Business ◽  
Business Decisions ◽  
Business Environments ◽  
Business Applications ◽  
Modern Business

This chapter introduces the implementation of Business Intelligence (BI), thus explaining the application overview of BI, the components of BI, the practical implementation of BI, the business value of BI, the trends in implementing BI, and the guidelines for implementing BI. BI is a broad category of business applications and technologies for gathering, providing access to, and analyzing data for the purpose of helping business enterprise users make better business decisions. BI enlarges business performance, thus leading to higher level of efficiency, better quality outputs, better marketing decisions, and lessened risk of business failure in order to gain a competitive advantage in the global business environments. It is important to create and develop a BI system to enable the useful transformation of information into the valuable knowledge for enhancing BI in organizations. Implementing BI will increase organizational performance and achieve business goals in modern business.

Analysis of content creation in social media by B2B companies

2015 ◽  
Vol 30 (6) ◽  
pp. 761-770 ◽  
Author(s):  
Lauri Huotari ◽  
Pauliina Ulkuniemi ◽  
Saila Saraniemi ◽  
Minna Mäläskä
Keyword(s):  
Social Media ◽  
Personal Relationships ◽  
Media Content ◽  
Content Type ◽  
B2b Marketing ◽  
Content Creation ◽  
Marketing Activities ◽  
Social Media Tools ◽  
Business To Business

Purpose – The present study aims to examine how business-to-business (B2B) marketers can influence content creation in social media. Social media tools are becoming an interesting component of B2B marketing because of the roles of personal relationships and interactions in these markets. However, research has not approached social media content creation from a B2B marketing perspective. Design/methodology/approach – Social media tools are becoming an interesting component of B2B marketing because of the roles of personal relationships and interactions in these markets. However, research has not approached social media content creation from a B2B marketing perspective. The present study examines how B2B marketers can influence content creation in social media. Findings – The paper proposes that B2B firms engaging in social media as part of their marketing efforts should carefully consider the roles and activities of various users, which are directed to and by different internal and external users. B2B companies can influence content creation in social media directly by adding new content, participating in discussions and removing content through corporate user accounts and controlling employee social media behavior or indirectly by training employees to create desired content and performing marketing activities that influence other users to create content that is favorable for the company. Originality/value – The study contributes to the theoretical discussion over B2B marketing communication and the role of social media in it.

US firms face growing levels of employee activism

2020 ◽  
Keyword(s):  
United States ◽  
Social Media ◽  
The United States ◽  
Content Type ◽  
Technology Sector ◽  
Societal Issues ◽  
Business Operations ◽  
Consumer Markets ◽  
Social Media Tools ◽  
Business To Business

Subject Worker activism in the United States. Significance Millennials’ workplace ascendancy is stimulating employee activism over internal and societal issues. This trend will grow further and may spread beyond its foothold in the technology sector as the factors behind it (more millennials in the workplace and the continuing availability of enabling social media tools) will not reverse soon, if ever in social media’s case. Impacts Millennial values will increasingly occupy the C-suite and board room, as this cohort is promoted. Employee activism may become cyclical, but firms cannot prevent it, only get ahead of it. Firms that serve consumer markets will be more vulnerable to employee activism over their business-to-business operations. Progressive Democrats will encourage tech worker activism, and campaigns against Big Tech and corporations.

Why and how are social media used in a B2B context, and which stakeholders are involved?

2017 ◽  
Vol 32 (8) ◽  
pp. 1098-1108 ◽  
Author(s):  
Svante Andersson ◽  
Niclas Wikström
Keyword(s):  
Social Media ◽  
Product Information ◽  
Customer Relationships ◽  
Content Type ◽  
Study Approach ◽  
Social Media Tools ◽  
Use Of Social Media ◽  
New Applications ◽  
Business To Business

Purpose This study aims to explore why and how business-to-business (B2B) companies use social media and which users and stakeholders they communicate with. Design/methodology/approach The study employs a case study approach because of its exploratory nature. Data from three companies consisted of interviews and observation of websites. The analysis includes within-case and cross-case displays to find patterns and themes in the data. Findings The study shows that companies in a B2B contexts use social media as communication to enhance customer relationships, support sales and build their brands, in line with prior research. However, they also use social media as a recruiting tool, a seeking tool and a product information and service tool. Research limitations/implications The findings confirm extant literature showing that B2B companies can directly influence content through corporate user accounts. Furthermore, firms in early stages of social media do not target any special stakeholders with broader messages, while more experienced social media users develop special messages for different stakeholders. Practical implications This study contributes by shedding light on how B2B companies use social media. It also shows how different channels are effective with different stakeholders. Originality/value Few studies have investigated the use of social media in a B2B context. This study goes beyond prior work by detailing how different social media tools are used, identifying different users and stakeholders, and explaining why different tools are used for different purposes targeted towards different stakeholders. New applications of the use of social media are also identified.

scholarly journals The Use of Social Media in SMEs

2017 ◽  
Vol 6 (3) ◽  
pp. 13-23
Author(s):  
Adnan Kalkan ◽  
Ozlem Cetinkaya Bozkurt
Keyword(s):  
Social Media ◽  
Simple Random Sampling ◽  
Business World ◽  
Media Usage ◽  
Frequency Table ◽  
The Social ◽  
Statistical Program ◽  
Social Media Tools ◽  
Use Of Social Media ◽  
Social Media Network

In today’s business world, social media tools (i.e. facebook, twitter, Linkedin, etc.) begin to play an important role in reaching and communicating with customers for businesses. However, the importance of using social media can’t be still understood by SMEs so far.  Businesses use different social media tools in various purposes in their life. In this research we aim to investigate the ideas of SMEs about social media and their aims of using social media tools. Data were collected from SMEs operating in Burdur by simple random sampling. The data obtained from the 84 questionnaires was entered to computer and statistical analysis was carried out by using SPSS 20 statistical program. In this study, reliability analysis was used firstly. Then, some descriptive analyses were carried out about using social media for SMEs. Finally, a frequency table regarding the social media usage in SMEs was given. As a result, it was seen that 82.1% of SMEs participating in this study have a social network page. Secondly, SMEs are using facebook social media network mostly. In addition, SMEs have expressed that they attend all statements involved in the use of social media scale.

Implementing Business Intelligence in Contemporary Organizations

2016 ◽  
pp. 33-48
Author(s):  
Kijpokin Kasemsap
Keyword(s):  
Organizational Performance ◽  
Business Intelligence ◽  
Business Performance ◽  
Business Failure ◽  
Practical Implementation ◽  
Global Business ◽  
Business Decisions ◽  
Business Environments ◽  
Business Applications ◽  
Modern Business

This chapter introduces the implementation of Business Intelligence (BI), thus explaining the application overview of BI, the components of BI, the practical implementation of BI, the business value of BI, the trends in implementing BI, and the guidelines for implementing BI. BI is a broad category of business applications and technologies for gathering, providing access to, and analyzing data for the purpose of helping business enterprise users make better business decisions. BI enlarges business performance, thus leading to higher level of efficiency, better quality outputs, better marketing decisions, and lessened risk of business failure in order to gain a competitive advantage in the global business environments. It is important to create and develop a BI system to enable the useful transformation of information into the valuable knowledge for enhancing BI in organizations. Implementing BI will increase organizational performance and achieve business goals in modern business.

Hacking in to the social media network of bacteria: The antiquorum sensing properties of herbs and spices

Planta Medica ◽  
2016 ◽  
Vol 81 (S 01) ◽  
pp. S1-S381 ◽  
Author(s):  
S Cosa ◽  
AM Viljoen ◽  
SK Chaudhary ◽  
W Chen
Keyword(s):  
Social Media ◽  
Sensing Properties ◽  
The Social ◽  
Social Media Network ◽  
Herbs And Spices

What makes the difference? Employee social media brand engagement

2019 ◽  
Vol 34 (7) ◽  
pp. 1459-1467 ◽  
Author(s):  
Sherese Y. Duncan ◽  
Raeesah Chohan ◽  
João José Ferreira
Keyword(s):  
Social Media ◽  
Brand Equity ◽  
Positive Emotions ◽  
Content Type ◽  
Word Use ◽  
Brand Engagement ◽  
Analytical Thinking ◽  
Industry Competition ◽  
The Difference ◽  
Business To Business

Purpose This paper aims to explore, using the employee lens of business-to-business firms, word use through brand engagement and social media interaction to understand the difference between employees who rate their employer brands highly on social media and those who don't. Design/methodology/approach We conducted a textual content analysis of posts published on the social media job evaluation site glassdoor.com. LIWC software package was used to analyze 30 of the top 200 business-to-business brands listed on Brandwatch using four variables, namely, analytical thinking, clout, authenticity and emotional tone. Findings The results show that employees who rate their employer’s brand low use significantly more words, are significantly less analytic and write with significantly more clout because they focus more on others than themselves. Employees who rate their employer’s brand highly, write with significantly more authenticity, exhibit a significantly higher tone and display far more positive emotions in their reviews. Practical implications Brand managers should treat social media data disseminated by individual stakeholders, like the variables used in this study (tone, word count, frequency), as a valuable tool for brand insight on their industry, competition and their own brand equity, now and especially over time. Originality/value This study provides acknowledgement that social media is a significant source of marketing intelligence that may improve brand equity by better understanding and managing brand engagement.

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