The role of electronic word of mouth, conventional media, and subjective norms on the intention to purchase Sharia insurance services

2018 ◽  
Vol 23 (3-4) ◽  
pp. 218-225
Author(s):  
Amron Amron ◽  
Usman Usman ◽  
Ali Mursid
Keyword(s):  
Word Of Mouth ◽  
Subjective Norms ◽  
Electronic Word Of Mouth ◽  
Intention To Purchase

Conflicting Electronic Word-of-Mouth :The Role of Subsequent Message Exposure

2010 ◽  
Vol 11 (1) ◽  
pp. 161-176
Author(s):  
송지희 ◽  
Feisal Murshed ◽  
Judy Harris
Keyword(s):  
Word Of Mouth ◽  
Electronic Word Of Mouth

A Study of the Role of e-WOM on Social Commerce

2018 ◽  
Vol 14 (3) ◽  
pp. 1-18
Author(s):  
Youngkeun Choi
Keyword(s):  
Purchase Intention ◽  
Information Quality ◽  
Word Of Mouth ◽  
Quality Information ◽  
Electronic Word Of Mouth ◽  
Social Commerce ◽  
Consumer Electronic ◽  
Information Credibility ◽  
Meaningful Engagement

The purpose of this study is to discover how electronic word of mouth engages users and encourages them to purchase. By proposing the concepts of electronic word of mouth as different ways to provide reciprocal experience, this study develops a model that explores the antecedents of electronic word of mouth and its role in explaining a consumer to purchase in social commerce. For this, this study surveys 352 consumers using social commerce in Korea and analyzes the data using AMOS 24. In the results, first, information quality, information credibility, needs of information, and attitude towards information increase consumer electronic word of mouth. Second, the consumer's electronic word of mouth increases their purchase intention. Finally, information quality and attitude towards information among the antecedents of consumer electronic word of mouth increase his or her purchase intention through his or her electronic word of mouth. The findings contribute to research on social commerce by paying scholarly attention to meaningful engagement characterized by electronic word of mouth.

Role of electronic word of mouth on purchase intention

2019 ◽  
Vol 30 (4) ◽  
pp. 411
Author(s):  
Wajeeha Aslam ◽  
Kashif Farhat ◽  
Imtiaz Arif
Keyword(s):  
Purchase Intention ◽  
Word Of Mouth ◽  
Electronic Word Of Mouth
Sign in / Sign up

Export Citation Format

Share Document