Entrepreneurial bricolage and marketing capability: contingent roles of market turbulence and strategic flexibility

2021 ◽  
Author(s):  
Xiaolin Li ◽  
Changyu Wang
Keyword(s):  
Strategic Flexibility ◽  
Marketing Capability ◽  
Market Turbulence ◽  
Entrepreneurial Bricolage

Technological Capability, Marketing Capability, and Firm Performance in Turbulent Conditions

2013 ◽  
Vol 9 (1) ◽  
pp. 115-137 ◽  
Author(s):  
Zhongfeng Su ◽  
Jisheng Peng ◽  
Hao Shen ◽  
Ting Xiao
Keyword(s):  
Synergistic Effects ◽  
Technological Capability ◽  
Environmental Turbulence ◽  
Marketing Capability ◽  
Performance Effect ◽  
Face To Face ◽  
Technological Turbulence ◽  
Market Turbulence ◽  
Interview Survey ◽  
Research Questions

AbstractThe manner in which technological capability and marketing capability can be successfully leveraged is an important research issue. Based on the resource-management model, this study aims to answer two research questions: (1) whether technological capability and marketing capability are complementary or supplementary capabilities; and (2) how technological capability and marketing capability can be used appropriately to respond to environmental turbulence. Based on a face-to-face interview survey of 212 Chinese firms, we find that technological capability and marketing capability have synergistic effects. We also find that technological turbulence enhances the performance effect of technological capability, but impedes that of marketing capability; whereas market turbulence advances the performance effect of marketing capability, but impedes that of technological capability. Thus, the appropriate way to leverage technological capability and marketing capability is to integrate them and to deploy technological capability to respond to technological turbulence and marketing capability to respond to market turbulence.

PENGARUH PROMOSI DAN KINERJA PELAYANAN TERHADAP LOYALITAS NASABAH DENGAN KEPUASAN NASABAH SEBAGAI PEMODERASI: STUDI PADA BANK BUMN DI DIY

2015 ◽  
Vol 10 (2) ◽  
pp. 159
Author(s):  
Hadi Purnomo ◽  
Edi Santosa
Keyword(s):  
Regression Analysis ◽  
Firm Performance ◽  
Hypothesis Testing ◽  
Market Orientation ◽  
Dynamic Environment ◽  
Creative Industries ◽  
Strategic Flexibility ◽  
Marketing Capabilities ◽  
Marketing Capability ◽  
Catastrophic Event

Environmental dynamics shown by the uncertain situation faced by the company. Uncertain situationdue to a catastrophic event is one of the factors that need to be anticipated by the company. This studyaimed to analyze the effect of dynamic marketing capabilities to the performance of the creativeindustries and the dynamic moderating influence of the environment on their relationship in situationsof disaster that struck the Yogyakarta area.This study was conducted with 103 respondents.Respondents include business entrepreneurs of creative industries in Yogyakarta, especially in smalland medium business group. Hypothesis testing is done by regression analysis and regressionanalysis moderation. The results showed only two of the four hypotheses were supported, wherestrategic flexibility significantly affect firm performance, while dynamic environment do not moderatethe relationship between the two.Keywords: Dynamic Marketing Capability, Market Orientation, Strategic Flexibility,Environmental Dynamism, and Firm Performance

A STUDY OF STRATEGIC ALLIANCES, MARKETING CAPABILITY, AND FIRM VALUE

2018 ◽  
Vol 2018 ◽  
pp. 311-311
Author(s):  
Woo Li Ko ◽  
◽  
Sang Yong Kim ◽  
Jong-Ho Lee
Keyword(s):  
Strategic Alliances ◽  
Firm Value ◽  
Marketing Capability

Entrepreneurial Bricolage and New Product Development Performance in New Ventures: The Contingent Effects of Founding Team Involvement

2021 ◽  
Vol 0 (0) ◽  
Author(s):  
Xinchun Wang ◽  
Xiaoyu Yu ◽  
Xiaotong Meng
Keyword(s):  
Product Development ◽  
New Product Development ◽  
Resource Constraints ◽  
New Ventures ◽  
New Products ◽  
New Product ◽  
Strategic Decision ◽  
Entrepreneurial Bricolage ◽  
Founding Team ◽  
Npd Performance

Abstract New product development (NPD) performance is a key determinant of a new venture’s success. However, compared with established firms, new ventures often suffer from resource constraints when developing new products. Entrepreneurial bricolage is reported in the literature as an alternative strategic option that enables managers to overcome resource constraints when developing new products. However, because new ventures are often founded by an entrepreneurial team, the effectiveness and efficiency of using bricolage to improve NPD performance might be contingent on how the founding team plays its roles in this process. Using data from 323 new ventures in China, we find support for the critical role of entrepreneurial bricolage in improving NPD success under resource constraints. More importantly, our results reveal that the bricolage strategy is more likely to benefit a venture when the founding team is composed of members with diverse functional backgrounds and is not heavily involved in strategic decision-making.

An agile marketing capability maturity framework

2021 ◽  
Vol 86 ◽  
pp. 104347
Author(s):  
Ludovica Moi ◽  
Francesca Cabiddu
Keyword(s):  
Marketing Capability ◽  
Capability Maturity
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