PENGARUH PROMOSI DAN KINERJA PELAYANAN TERHADAP LOYALITAS NASABAH DENGAN KEPUASAN NASABAH SEBAGAI PEMODERASI: STUDI PADA BANK BUMN DI DIY

2015 ◽  
Vol 10 (2) ◽  
pp. 159
Author(s):  
Hadi Purnomo ◽  
Edi Santosa
Keyword(s):  
Regression Analysis ◽  
Firm Performance ◽  
Hypothesis Testing ◽  
Market Orientation ◽  
Dynamic Environment ◽  
Creative Industries ◽  
Strategic Flexibility ◽  
Marketing Capabilities ◽  
Marketing Capability ◽  
Catastrophic Event

Environmental dynamics shown by the uncertain situation faced by the company. Uncertain situationdue to a catastrophic event is one of the factors that need to be anticipated by the company. This studyaimed to analyze the effect of dynamic marketing capabilities to the performance of the creativeindustries and the dynamic moderating influence of the environment on their relationship in situationsof disaster that struck the Yogyakarta area.This study was conducted with 103 respondents.Respondents include business entrepreneurs of creative industries in Yogyakarta, especially in smalland medium business group. Hypothesis testing is done by regression analysis and regressionanalysis moderation. The results showed only two of the four hypotheses were supported, wherestrategic flexibility significantly affect firm performance, while dynamic environment do not moderatethe relationship between the two.Keywords: Dynamic Marketing Capability, Market Orientation, Strategic Flexibility,Environmental Dynamism, and Firm Performance

Developing the capability of marketing intelligence

2015 ◽  
Vol 22 (7) ◽  
pp. 1341-1359 ◽  
Author(s):  
Wei-Shong Lin ◽  
Jing-Wen Hsu ◽  
Ming-Yih Yeh
Keyword(s):  
Firm Performance ◽  
Tacit Knowledge ◽  
Market Orientation ◽  
Organizational Capabilities ◽  
Small Scale ◽  
Marketing Capabilities ◽  
Marketing Capability ◽  
Organizational Capability ◽  
Content Type ◽  
Marketing Intelligence

Purpose – The purpose of this paper is to help firms to create competitiveness by developing marketing capabilities. It analyzes how the component and architectural competences affect and enhance market orientation and firm performance. Design/methodology/approach – Built on the theories of organizational capability, knowledge creation, and market orientation, this research develops the contents of marketing capabilities, including component and architectural competences that contribute to marketing capability by responding to external changes, and analyzes their influence on market orientation and firm performance. Findings – The study reveals the following effective marketing capabilities which benefit to marketing performance. First, hiring and retaining employees with higher professional, local, and specific knowledge. Second, firms with higher tacit knowledge enhance market orientation. Third, arranging employees into teamwork to implement marketing tasks. Fourth, assigning employees into small-scale experiments on creative proposals. Fifth, standardizing procedures of generation, dissemination, and response of marketing intelligence. Sixth, providing written market information and training programs to non-marketing staff. Seventh, appropriately delegating to staff. Eighth, establishing apprenticeship among the staff to deliver experiential know-how. Research limitations/implications – From a dynamic capability perspective, this research construct the two kinds of marketing competences and examine their effect on market orientation and firm performance. For further understanding the complementary effects of marketing capabilities, market orientation, and synergistic performance, a larger sample data (e.g. product, market share, sales, characteristics of staff, firm, and knowledge, etc.) and objective evaluation are encouraged. Otherwise, from the viewpoint of agency theory, the incentive system should also be discussed. Practical implications – This research has potentially significant implications for knowledge management and marketing management fields as well as managerial practice. The results suggest the importance of marketing capability for market orientation and firm performance. Originality/value – Marketing resources and marketing capabilities are significant drivers of firm performance, and their impact is greater when they are complementary to each other. This study takes the perspectives of organizational capabilities and market orientation to find out the factors which contribute to marketing capability and performance. This study provides practitioners with a framework for analyzing marketing capabilities as an object of improving firm performance by creating market orientation. Furthermore, this research empirically introduced strategic specific competence (tacit knowledge and autonomy) into the model and tests their effect of market orientation and firm performance.

scholarly journals THE MODEL OF COMPETITIVE ADVANTAGE FOR JAVA BATIK MSES

2020 ◽  
Vol 2 (1) ◽  
pp. 1-20
Author(s):  
Anwar Sulaiman ◽  
Ruwaida Ruwaida ◽  
Rufial Rufial
Keyword(s):  
Competitive Advantage ◽  
Market Orientation ◽  
Technological Innovation ◽  
Entrepreneurial Orientation ◽  
Analysis Tool ◽  
Marketing Capabilities ◽  
Marketing Capability ◽  
Research Results ◽  
Research Findings ◽  
The City

The purpose of this study was to determine and analyze the effect of entrepreneurial orientation, marketing capabilities, market orientation, and technological innovation partially or collectively on competitive advantage. To find out and analyze the effect of entrepreneurial orientation, marketing capabilities, market orientation, and technological innovation on competitive advantage either partially or collectively. The population in this study amounted to 330 MSEs Batik entrepreneurs in Central Java, divided into 2 cities and 3 districts, namely the city of Surakarta and the city of Pekalongan, as well as Sragen, Sukoharjo, and Pekalongan districts. The research method used in this research is quantitative research methods. The research design used explanatory research and descriptive research through survey and questionnaire approaches. The analysis used in this research is the Confirmatory Factor Analysis (CFA). The statistical analysis tool used was LISREL 8.70. Based on the research results, the following research findings are as follows entrepreneurial orientation, marketing capability, market orientation, and technological innovation partially or collectively have a positive and significant effect on competitive advantage. Technological innovation is partially the variable with the greatest contribution value to competitive advantage. Based on the research results, the following research findings are as follows entrepreneurial orientation, marketing capability, market orientation, and technological innovation partially or collectively have a positive and significant effect on competitive advantage. Technological innovation is partially the variable with the greatest contribution value to competitive advantage. Based on the research results, the following research findings are as follows entrepreneurial orientation, marketing capability, market orientation, and technological innovation partially or jointly have a positive and significant effect on competitive advantage. Technological innovation is partially the variable with the greatest contribution value to competitive advantage.

scholarly journals Firm Performance among Internationalized SMEs: The Interplay of Market Orientation, Marketing Capability and Digitalization

2018 ◽  
Vol 8 (3) ◽  
pp. 31 ◽  
Author(s):  
Sanna Joensuu-Salo ◽  
Kirsti Sorama ◽  
Anmari Viljamaa ◽  
Elina Varamäki
Keyword(s):  
Firm Performance ◽  
Market Orientation ◽  
Marketing Capability

The impact of market orientation on small firm performance: a configurational approach

2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sanjay Chaudhary ◽  
Deepak Sangroya ◽  
Elisa Arrigo ◽  
Giuseppe Cappiello
Keyword(s):  
Firm Performance ◽  
Market Orientation ◽  
Small Firm ◽  
Small Firms ◽  
Emerging Economy ◽  
Competitive Environment ◽  
Strategic Flexibility ◽  
Competition Intensity ◽  
Content Type ◽  
The Impact

PurposeIn this study, the authors examine the influence of market orientation on small firms' performance. The authors theorize that the association between market orientation and small firm performance provides an incomplete picture in a competitive environment. The application of configuration approach which involves simultaneous consideration of market orientation, strategic flexibility and competition intensity is crucial to examine driver of firm performance.Design/methodology/approachThe sample of the research study consists of 272 small firms from an emerging economy, India. Ordinary least squares regression has been used to investigate the hypothesized relationships.FindingsThe authors noted that the three-way interaction between market orientation, strategic flexibility and competition intensity elucidates variance in small firm performance over and above a contingency model and a direct relationship.Research limitations/implicationsThe findings contribute to the existing literature by exhibiting the effect of market orientation on firm performance. The configuration model suggests that small firms can outperform competitors in a lower competitive environment if they have high market orientation and high strategic flexibility investment. To leverage market opportunities and achieve better firm performance, small firms’ owners should analyze the usefulness of current capabilities in a changing competitive environment concurrently and align market orientation to those conditions.Originality/valueThe strategic management and marketing literature suggests that relationship between market orientation and performance is ambiguous. The findings offer insights to managers regarding the appropriate use of strategic flexibility in leveraging the benefits of market orientation in a highly competitive environment. Furthermore, by collecting data from the context of an emerging economy, India, the authors attempt to strengthen the applicability of market orientation in different contexts.

Market orientation, marketing capabilities, and firm performance

2009 ◽  
Vol 30 (8) ◽  
pp. 909-920 ◽  
Author(s):  
Neil A. Morgan ◽  
Douglas W. Vorhies ◽  
Charlotte H. Mason
Keyword(s):  
Firm Performance ◽  
Market Orientation ◽  
Marketing Capabilities

scholarly journals ANALISIS ORIENTASI PASAR, MODAL SOSIAL DAN INOVASI PRODUK TERHADAP KINERJA PEMASARAN PEDAGANG DI PUSAT GROSIR SOLO

2019 ◽  
Vol 3 (01) ◽  
Author(s):  
Reny Dwi Astuti ◽  
Bambang Mursito ◽  
Rochmi Widayanti
Keyword(s):  
Social Capital ◽  
Regression Analysis ◽  
Hypothesis Testing ◽  
Market Orientation ◽  
Product Innovation ◽  
Coefficient Of Determination ◽  
Sampling Techniques ◽  
F Test ◽  
Marketing Performance

This research is k a test of the influence of marketk orientation, social capital and product innovation lon marketing performance at Pusat Grosir Solo. The populationkin this studylis traders in Pusat Grosir Solo, the sample of the research amounted to 100 people, sampling techniques using accidental sampling, which is done by givingpa questionnairepto be filled out by traders at Pusat Grosir Solo. The data analysiss method used inn this study is descriptivepstatistical analysisoand regressionpanalysis. Descriptiveo statistical analysisiis thekinterpretation of datakobtained in the studypand the results of data aprocessing that has been carried out by giving explanations and explanations. Regression analysis includes validityy and reliabilityk test, classic assumptionm test, mmultiple regressionn analysiss, determination test, F test and t ttest. The results of the F test show that market orientation, social capital, and product innovation concurrent influence on the marketing performance at the Pusat Grosir Solo. Based on the results of partial hypothesis testing market orientationn has a positivee and significantt effect on marketing performance at the Pusat Grosir Solo. Social capital has a positive and significant effect on marketing performance at the Pusat Grosir Solo. Product innovation has a positive and significant effect on marketing performance at the Pusat Grosir Solo. The results of the coefficient of determination, the results of the calculation of multiplee linearr regressione analysis cann bee seenn that thee adjusted amount of R2 obtained is 0.651 or 65.1%. This shows that market orientation, social capital and product innovation has an influence on the marketing performance of traders at Pusat Grosir Solo by 65.1%. Keyword: Market Orientation, Social Capital, Product Innovation, Marketing Perfomance

Managing the product innovations paradox: the individual and synergistic role of the firm inside-out and outside-in marketing capability

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Shabahat Ali ◽  
Weiwei Wu ◽  
Sadaqat Ali
Keyword(s):  
Market Orientation ◽  
Product Innovation ◽  
Marketing Capabilities ◽  
Marketing Capability ◽  
Radical Product ◽  
Content Type ◽  
Product Innovations ◽  
The Individual ◽  
Inside Out ◽  
Innovation Outcomes

PurposeBuilding upon the firm market orientation theories, this study aims to examine the individual and synergistic effects of the firm inside-out and outside-in marketing capability on its incremental and radical product innovation outcomes.Design/methodology/approachBy collecting cross-sectional data from 203 manufacturing firms in Pakistan, confirmatory factor analysis in AMOS and hierarchical multiple regression analysis in SPSS are performed to validate the study measurement models and test the hypothesized relationships, respectively.FindingsThe findings of this study suggest both inside-out and outside-in marketing capability critical for incremental and radical product innovation. Specifically, inside-out marketing capability is found positively associated with incremental product innovation and non-linearly (inverted U-shaped) associated with radical product innovation. Conversely, outside-in marketing capability is found positively associated with radical product innovation but non-linearly (inverted U-shaped) associated with incremental product innovation. However, the results indorse that developing synergy between the inside-out and outside-in marketing capability positively impacts both incremental and radical product innovation.Originality/valueDrawing from the firm inside-out and outside-in market orientation theories, the study extends the existing research on product innovation outcomes from the marketing capabilities perspective. Previous literature highly recognized the value of the firm market orientation and being market-driven in market-based product innovations. However, there was a lack of understanding of how the firm marketing capabilities facilitate incremental and radical product innovation. This study provides a novel understanding of the firm inside-out and outside-in marketing capability role in inducing incremental and radical product innovation which enrich and extend the current literature on firm capabilities and product innovations from a marketing perspective.

Improving firm performance using market orientation and capabilities: a case study approach

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sandeep Narula ◽  
Sudhir Rana ◽  
Shakul Srivastava ◽  
Manjeet Kharub
Keyword(s):  
Public Sector ◽  
Firm Performance ◽  
Competitive Advantage ◽  
Market Orientation ◽  
Business Development ◽  
Business Strategies ◽  
Marketing Capabilities ◽  
Content Type ◽  
Study Approach

PurposeThis study explores the relationship between market orientation (MO), marketing capabilities, competitive advantage and firm performance with a focus on productivity and growth. This study answers on how MO and capabilities can enhance the performance of a firm. The following research points have been looked into: (1) business development in uncertain times, (2) strategies that complement both business development and competitive advantage at the same time and (3) how proactive MO helps the business organization to improve performance and attain category leadership in the desired therapeutic segment.Design/methodology/approachThis article is based on an intensive case study that provides a thorough description, interpretation and understanding of the case. To accomplish the given goals, a public sector firm was carefully chosen and data were gathered through interviews with managers from different levels of the case company.FindingsResults of this study explain that the MO concept is highly effective in building the marketing capabilities and sustaining the performance. The study offers business development strategies for the businesses where product differentiation is low and price ceiling is practiced on a certain category of products. MO when combined with marketing capabilities gives the organization a competitive advantage which ultimately enhances the firm performance.Originality/valueThe manuscript is based on a case study representing niche and mid-sized Indian pharmaceutical company, “Indian Immunologicals Limited” (IIL, a public sector firm), that adopted MO along with competitive business strategies in highly competitive, regulated and price control therapeutic category, anti-rabies vaccine. The company with a judicious mix of business strategies, operational excellence and MO not only enhanced productivity but also market share and created new business units for future.

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