An ANFIS-based on B2C electronic commerce transaction

This article reviews globalization aspects of “business to consumer” (B2C) electronic commerce. According to Computerworld, “Globalization is the marketing and selling of a product outside a company’s home country. To successfully do that on the Internet, a company needs to localize – make its Web site linguistically, culturally, and in all other ways accessible to customers outside its home territory” (Brandon, 2001). This overview describes the key issues in the globalization of electronic commerce; for more detail, see the full book chapter (Brandon, 2002).

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A Fuzzy Logic-Based Approach for Supporting Decision-Making Process in B2C Electronic Commerce Transaction

Intelligent Information Technologies ◽

10.4018/978-1-59904-941-0.ch079 ◽

2011 ◽

pp. 1416-1429

Author(s):

Fahim Akhter ◽

Zakaria Maamar ◽

Dave Hobbs

Keyword(s):

Decision Making ◽

Fuzzy Logic ◽

Electronic Commerce ◽

Decision Process ◽

Human Reasoning ◽

Critical Factors ◽

Human Decision Process ◽

Human Decision ◽

Business To Consumer ◽

B2c Electronic Commerce

The purpose of this article is to present an application of fuzzy logic to human reasoning about electronic commerce (e-commerce) transactions. This article uncovers some of the hidden relationships between critical factors such as security, familiarity, design, and competitiveness. We analyze the effect of these factors on human decision process and how they affect the Business-to-Consumer (B2C) outcome when they are used collectively. This research provides a toolset for B2C vendors to access and evaluate a user’s transaction decision process and also an assisted reasoning tool for the online user.

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A Fuzzy Logic-Based Approach for Supporting Decision-Making Process in B2C Electronic Commerce Transaction

Selected Readings on Electronic Commerce Technologies ◽

10.4018/978-1-60566-096-7.ch018 ◽

2009 ◽

pp. 258-271

Author(s):

Fahim Akhter ◽

Zakaria Maamar ◽

Dave Hobbs

Keyword(s):

Decision Making ◽

Fuzzy Logic ◽

Electronic Commerce ◽

Decision Process ◽

Human Reasoning ◽

Critical Factors ◽

Human Decision Process ◽

Human Decision ◽

Business To Consumer ◽

B2c Electronic Commerce

The purpose of this article is to present an application of fuzzy logic to human reasoning about electronic commerce (e-commerce) transactions. This article uncovers some of the hidden relationships between critical factors such as security, familiarity, design, and competitiveness. We analyze the effect of these factors on human decision process and how they affect the Business- to-Consumer (B2C) outcome when they are used collectively. This research provides a toolset for B2C vendors to access and evaluate a user’s transaction decision process and also an assisted reasoning tool for the online user.

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Business to Consumer (B2C) E-Commerce Decade Evolution

International Journal of Knowledge Society Research ◽

10.4018/ijksr.2013100101 ◽

2013 ◽

Vol 4 (4) ◽

pp. 1-10 ◽

Cited By ~ 3

Author(s):

Athanasios Drigas ◽

Panagiotis Leliopoulos

Keyword(s):

European Union ◽

Electronic Commerce ◽

The Internet ◽

The European Union ◽

Developed Country ◽

Internet Users ◽

The Usa ◽

Business To Consumer ◽

B2c Electronic Commerce ◽

The Way

This paper is a review on Business to Consumer (B2C) electronic commerce (e-commerce) and it studies its evolution over the last decade. The Internet characteristics that affect B2C are the Internet growth, which at first includes the number of Internet users and secondly, the infrastructure, which is basically the quality and speed of the lines. Moreover, the way the Internet growth has affected the B2C e-commerce growth over the last ten years is studied in three major countries-areas. The USA because it is an Internet developed country with vast e-commerce sales, China because it is a rapidly developing Internet country with a large number of users and fast e-commerce activity growth in the last decade and finally, the European Union, because of its diversity in Internet and e-commerce growth. This paper focuses on the aforementioned three geographic areas and extracts its conclusions from the observations of B2C behavior growth in these areas.

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