The SEIRS-C Model of Information diffusion Based on Rumor spreading with Fuzzy Logic in Social Networks

Author(s):  
Soodeh Hosseini ◽  
Aboozar Zandvakili

:In recent time, online social networks like, Facebook, Twitter, and other platforms, provide functionality that allows a chunk of information migrates from one user to another over a network. Almost all the actual networks exhibit the concept of community structure. Indeed overlapping communities are very common in a complex network such as online social networks since nodes could belong to multiple communities at once. The huge size of the real-world network, diversity in users profiles and, the uncertainty in their behaviors have made modeling the information diffusion in such networks to become more and more complex and tend to be less accurate. This work pays much attention on how we can accurately predicting information diffusion cascades over social networks taking into account the role played by the overlapping nodes in the diffusion process due to its belonging to more than one community. According to that, the information diffusion is modeled in communities in which these nodes have high membership for reasons that may relate to the applications such as market optimization and rumor spreading. Our experiment made on a real social data, Digg news aggregator network on 15% of overlapped nodes, using our proposed model SFA-ICBDM described in previous work. The experimental results show that the cascade model of the overlapped nodes whether represents seed or node within cascade achieves best prediction accuracy in the community which the node belongs at more


2016 ◽  
Vol 15 (5) ◽  
pp. 1292-1304 ◽  
Author(s):  
Zongqing Lu ◽  
Yonggang Wen ◽  
Weizhan Zhang ◽  
Qinghua Zheng ◽  
Guohong Cao

2021 ◽  
Author(s):  
Syeda Nadia Firdaus

Social network is a hot topic of interest for researchers in the field of computer science in recent years. These social networks such as Facebook, Twitter, Instagram play an important role in information diffusion. Social network data are created by its users. Users’ online activities and behavior have been studied in various past research efforts in order to get a better understanding on how information is diffused on social networks. In this study, we focus on Twitter and we explore the impact of user behavior on their retweet activity. To represent a user’s behavior for predicting their retweet decision, we introduce 10-dimentional emotion and 35-dimensional personality related features. We consider the difference of a user being an author and a retweeter in terms of their behaviors, and propose a machine learning based retweet prediction model considering this difference. We also propose two approaches for matrix factorization retweet prediction model which learns the latent relation between users and tweets to predict the user’s retweet decision. In the experiment, we have tested our proposed models. We find that models based on user behavior related features provide good improvement (3% - 6% in terms of F1- score) over baseline models. By only considering user’s behavior as a retweeter, the data processing time is reduced while the prediction accuracy is comparable to the case when both retweeting and posting behaviors are considered. In the proposed matrix factorization models, we include tweet features into the basic factorization model through newly defined regularization terms and improve the performance by 3% - 4% in terms of F1-score. Finally, we compare the performance of machine learning and matrix factorization models for retweet prediction and find that none of the models is superior to the other in all occasions. Therefore, different models should be used depending on how prediction results will be used. Machine learning model is preferable when a model’s performance quality is important such as for tweet re-ranking and tweet recommendation. Matrix factorization is a preferred option when model’s positive retweet prediction capability is more important such as for marketing campaign and finding potential retweeters.


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