scholarly journals Retweet Prediction Based on User Behavior

2021 ◽  
Author(s):  
Syeda Nadia Firdaus
Keyword(s):  
Machine Learning ◽  
Social Networks ◽  
Social Network ◽  
Prediction Model ◽  
Matrix Factorization ◽  
Information Diffusion ◽  
User Behavior ◽  
Past Research ◽  
The Difference ◽  
The Impact

Social network is a hot topic of interest for researchers in the field of computer science in recent years. These social networks such as Facebook, Twitter, Instagram play an important role in information diffusion. Social network data are created by its users. Users’ online activities and behavior have been studied in various past research efforts in order to get a better understanding on how information is diffused on social networks. In this study, we focus on Twitter and we explore the impact of user behavior on their retweet activity. To represent a user’s behavior for predicting their retweet decision, we introduce 10-dimentional emotion and 35-dimensional personality related features. We consider the difference of a user being an author and a retweeter in terms of their behaviors, and propose a machine learning based retweet prediction model considering this difference. We also propose two approaches for matrix factorization retweet prediction model which learns the latent relation between users and tweets to predict the user’s retweet decision. In the experiment, we have tested our proposed models. We find that models based on user behavior related features provide good improvement (3% - 6% in terms of F1- score) over baseline models. By only considering user’s behavior as a retweeter, the data processing time is reduced while the prediction accuracy is comparable to the case when both retweeting and posting behaviors are considered. In the proposed matrix factorization models, we include tweet features into the basic factorization model through newly defined regularization terms and improve the performance by 3% - 4% in terms of F1-score. Finally, we compare the performance of machine learning and matrix factorization models for retweet prediction and find that none of the models is superior to the other in all occasions. Therefore, different models should be used depending on how prediction results will be used. Machine learning model is preferable when a model’s performance quality is important such as for tweet re-ranking and tweet recommendation. Matrix factorization is a preferred option when model’s positive retweet prediction capability is more important such as for marketing campaign and finding potential retweeters.

scholarly journals Retweet Prediction Based on User Behavior

2021 ◽  
Author(s):  
Syeda Nadia Firdaus
Keyword(s):  
Machine Learning ◽  
Social Networks ◽  
Social Network ◽  
Prediction Model ◽  
Matrix Factorization ◽  
Information Diffusion ◽  
User Behavior ◽  
Past Research ◽  
The Difference ◽  
The Impact

Social network is a hot topic of interest for researchers in the field of computer science in recent years. These social networks such as Facebook, Twitter, Instagram play an important role in information diffusion. Social network data are created by its users. Users’ online activities and behavior have been studied in various past research efforts in order to get a better understanding on how information is diffused on social networks. In this study, we focus on Twitter and we explore the impact of user behavior on their retweet activity. To represent a user’s behavior for predicting their retweet decision, we introduce 10-dimentional emotion and 35-dimensional personality related features. We consider the difference of a user being an author and a retweeter in terms of their behaviors, and propose a machine learning based retweet prediction model considering this difference. We also propose two approaches for matrix factorization retweet prediction model which learns the latent relation between users and tweets to predict the user’s retweet decision. In the experiment, we have tested our proposed models. We find that models based on user behavior related features provide good improvement (3% - 6% in terms of F1- score) over baseline models. By only considering user’s behavior as a retweeter, the data processing time is reduced while the prediction accuracy is comparable to the case when both retweeting and posting behaviors are considered. In the proposed matrix factorization models, we include tweet features into the basic factorization model through newly defined regularization terms and improve the performance by 3% - 4% in terms of F1-score. Finally, we compare the performance of machine learning and matrix factorization models for retweet prediction and find that none of the models is superior to the other in all occasions. Therefore, different models should be used depending on how prediction results will be used. Machine learning model is preferable when a model’s performance quality is important such as for tweet re-ranking and tweet recommendation. Matrix factorization is a preferred option when model’s positive retweet prediction capability is more important such as for marketing campaign and finding potential retweeters.

scholarly journals I Know Where You Are Coming From: On the Impact of Social Media Sources on AI Model Performance (Student Abstract)

2020 ◽  
Vol 34 (10) ◽  
pp. 13971-13972
Author(s):  
Yang Qi ◽  
Farseev Aleksandr ◽  
Filchenkov Andrey
Keyword(s):  
Machine Learning ◽  
Social Networks ◽  
Social Media ◽  
Social Network ◽  
Model Performance ◽  
User Profiling ◽  
Personalized Recommendation ◽  
Modal Data ◽  
Social Media Networks ◽  
The Impact

Nowadays, social networks play a crucial role in human everyday life and no longer purely associated with spare time spending. In fact, instant communication with friends and colleagues has become an essential component of our daily interaction giving a raise of multiple new social network types emergence. By participating in such networks, individuals generate a multitude of data points that describe their activities from different perspectives and, for example, can be further used for applications such as personalized recommendation or user profiling. However, the impact of the different social media networks on machine learning model performance has not been studied comprehensively yet. Particularly, the literature on modeling multi-modal data from multiple social networks is relatively sparse, which had inspired us to take a deeper dive into the topic in this preliminary study. Specifically, in this work, we will study the performance of different machine learning models when being learned on multi-modal data from different social networks. Our initial experimental results reveal that social network choice impacts the performance and the proper selection of data source is crucial.

Network Redundancy and Information Diffusion: The Impacts of Information Redundancy, Similarity, and Tie Strength

2016 ◽  
Vol 46 (2) ◽  
pp. 250-272 ◽  
Author(s):  
Hai Liang ◽  
King-wa Fu
Keyword(s):  
Social Networks ◽  
Social Network ◽  
Social Network Analysis ◽  
Network Analysis ◽  
Information Diffusion ◽  
Tie Strength ◽  
Information Redundancy ◽  
Ego Networks ◽  
Core Concepts ◽  
The Impact

It remains controversial whether community structures in social networks are beneficial or not for information diffusion. This study examined the relationships among four core concepts in social network analysis—network redundancy, information redundancy, ego-alter similarity, and tie strength—and their impacts on information diffusion. By using more than 6,500 representative ego networks containing nearly 1 million following relationships from Twitter, the current study found that (1) network redundancy is positively associated with the probability of being retweeted even when competing variables are controlled for; (2) network redundancy is positively associated with information redundancy, which in turn decreases the probability of being retweeted; and (3) the inclusion of both ego-alter similarity and tie strength can attenuate the impact of network redundancy on the probability of being retweeted.

scholarly journals Effectiveness of the Execution and Prevention of Metric-Based Adversarial Attacks on Social Network Data †

Information ◽  
2020 ◽  
Vol 11 (6) ◽  
pp. 306
Author(s):  
Nikolaus Nova Parulian ◽  
Tiffany Lu ◽  
Shubhanshu Mishra ◽  
Mihai Avram ◽  
Jana Diesner
Keyword(s):  
Social Networks ◽  
Social Network ◽  
Information Diffusion ◽  
Social Systems ◽  
Target Function ◽  
Centrality Measures ◽  
Network Data ◽  
Social Network Data ◽  
Empirical Networks ◽  
The Impact

Observed social networks are often considered as proxies for underlying social networks. The analysis of observed networks oftentimes involves the identification of influential nodes via various centrality measures. This paper brings insights from research on adversarial attacks on machine learning systems to the domain of social networks by studying strategies by which an adversary can minimally perturb the observed network structure to achieve their target function of modifying the ranking of a target node according to centrality measures. This can represent the attempt of an adversary to boost or demote the degree to which others perceive individual nodes as influential or powerful. We study the impact of adversarial attacks on targets and victims, and identify metric-based security strategies to mitigate such attacks. We conduct a series of controlled experiments on synthetic network data to identify attacks that allow the adversary to achieve their objective with a single move. We then replicate the experiments with empirical network data. We run our experiments on common network topologies and use common centrality measures. We identify a small set of moves that result in the adversary achieving their objective. This set is smaller for decreasing centrality measures than for increasing them. For both synthetic and empirical networks, we observe that larger networks are less prone to adversarial attacks than smaller ones. Adversarial moves have a higher impact on cellular and small-world networks, while random and scale-free networks are harder to perturb. Also, empirical networks are harder to attack than synthetic networks. Using correlation analysis on our experimental results, we identify how combining measures with low correlation can aid in reducing the effectiveness of adversarial moves. Our results also advance the knowledge about the robustness of centrality measures to network perturbations. The notion of changing social network data to yield adversarial outcomes has practical implications, e.g., for information diffusion on social media, influence and power dynamics in social systems, and developing solutions to improving network security.

scholarly journals Missing Link Prediction Using Non-Overlapped Features and Multiple Sources of Social Networks

Information ◽  
2021 ◽  
Vol 12 (5) ◽  
pp. 214
Author(s):  
Pokpong Songmuang ◽  
Chainarong Sirisup ◽  
Aroonwan Suebsriwichai
Keyword(s):  
Machine Learning ◽  
Social Networks ◽  
Social Network ◽  
Prediction Model ◽  
Link Prediction ◽  
Classification Model ◽  
Density Level ◽  
Missing Link ◽  
Common Features ◽  
The Common

The current methods for missing link prediction in social networks focus on using data from overlapping users from two social network sources to recommend links between unconnected users. To improve prediction of the missing link, this paper presents the use of information from non-overlapping users as additional features in training a prediction model using a machine-learning approach. The proposed features are designed to use together with the common features as extra features to help in tuning up for a better classification model. The social network data sources used in this paper are Twitter and Facebook where Twitter is a main data for prediction and Facebook is a supporting data. For evaluations, a comparison using different machine-learning techniques, feature settings, and different network-density level of data source is studied. The experimental results can be concluded that the prediction model using a combination of the proposed features and the common features with Random Forest technique gained the best efficiency using percentage amount of recovering missing links and F1 score. The model of combined features yields higher percentage of recovering link by an average of 23.25% and the F1-measure by an average of 19.80% than the baseline of multi-social network source.

scholarly journals Influence Model of User Behavior Characteristics on Information Dissemination

2016 ◽  
Vol 11 (2) ◽  
pp. 209 ◽  
Author(s):  
Shao Chun Han ◽  
Yun Liu ◽  
Hui Ling Chen ◽  
Zhen Jiang Zhang
Keyword(s):  
Human Behavior ◽  
Information Diffusion ◽  
Statistical Physics ◽  
Information Dissemination ◽  
User Behavior ◽  
Activity Patterns ◽  
Propagation Model ◽  
Propagation Time ◽  
Behavior Characteristics ◽  
The Impact

Quantitative analysis on human behavior, especially mining and modeling temporal and spatial regularities, is a common focus of statistical physics and complexity sciences. The in-depth understanding of human behavior helps in explaining many complex socioeconomic phenomena, and in finding applications in public opinion monitoring, disease control, transportation system design, calling center services, information recommendation. In this paper,we study the impact of human activity patterns on information diffusion. Using SIR propagation model and empirical data, conduct quantitative research on the impact of user behavior on information dissemination. It is found that when the exponent is small, user behavioral characteristics have features of many new dissemination nodes, fast information dissemination, but information continued propagation time is short, with limited influence; when the exponent is big, there are fewer new dissemination nodes, but will expand the scope of information dissemination and extend information dissemination duration; it is also found that for group behaviors, the power-law characteristic a greater impact on the speed of information dissemination than individual behaviors. This study provides a reference to better understand influence of social networking user behavior characteristics on information dissemination and kinetic effect.

scholarly journals Personality and the Impact of Celebrity Endorsements on Instagram

2021 ◽  
Vol 18 (3) ◽  
pp. 468-474
Author(s):  
Yair Amichai-Hamburger ◽  
Shir Etgar ◽  
Hadar Gil-Ad ◽  
Michal Levitan-Giat ◽  
Gaya Raz
Keyword(s):  
Social Networks ◽  
Social Network ◽  
Locus Of Control ◽  
Strong Influence ◽  
Online Social Network ◽  
Strong Impact ◽  
Celebrity Endorsements ◽  
Internal Locus Of Control ◽  
The Impact ◽  
The Relationship

Celebrities are famous people who often belong to entertainment industry. They are known to have a strong influence on people’s behavior. In the digital age this impact has expanded to include the online arena. Celebrities increasingly utilize Instagram, an online social network, to promote commercial products. It is important to learn to what extent people are influenced by this type of promotion and what sort of people are likely to be swayed by it. Research has demonstrated that people’s personalities have a strong impact on their behaviors online. However, until now, these investigations have not included the relationship between personality and the degree of celebrity influence through social networks. This study examines how much the personality of a user is related to the degree to which he or she is influenced by these Celebrity Instagram messages. Participants comprised 121 students (34 males, 87 females). They answered questionnaires which focused on their personality and were asked about the degree of influence celebrities exerted upon them through Instagram. Results showed that people who are characterized as being open and having an internal locus of control are more resistant to such celebrity influences. This paper demonstrates that the personality of a recipient is likely to influence the degree of impact that a celebrity endorsement is likely to produce. The implications of these results are discussed.

scholarly journals LIFE ON DISPLAY: WHY IT IS IMPORTANT TO EXPOSE YOUR ACTIONS ON THE SOCIAL NETWORK

2021 ◽  
Vol 6(72) (4) ◽  
pp. 41-48
Author(s):  
A. E. Starchenko ◽  
M. V. Semina
Keyword(s):  
Higher Education ◽  
Social Networks ◽  
Social Network ◽  
Reference Group ◽  
Human Life ◽  
Sociological Study ◽  
The Social ◽  
Personal Accounts ◽  
The Impact ◽  
To Receive

Social networks have emerged relatively recently in human life, but have already become an integral part of it. Companies tell about themselves, their activities, innovations, promotions and events in their profiles. This helps increase audience coverage, tell more about your brand, products, services. People in personal accounts have the opportunity to share their lives and creativity through photos, videos and texts. Now it is not necessary to receive higher education to become an operator, director or actor whose talent is recognized by society. It is enough to start a page on the social network and start sharing your knowledge and creativity. To find out why people post photos, videos and write texts on their social networks, a pilot sociological study was carried out. The method of deep interview with active users of social networks was chosen to carry out the study. The interview allowed getting unique information, to learn the opinion of users about social networks, the impact of the new way of communication on their life, to identify the reasons why users start and maintain profiles. The respondents were 20 users of social networks between the ages of 19 and 22. Interviewees have profiles on the most popular Instagram and Vkontakte networks. As a result of the analysis of the interview, a tendency was revealed to differ in the perception of users of their actions on the social network and similar actions of other users. Their content is perceived by them as opportunities to be in sight, as a resource to form their social status and an element of influence on their reference group. And the same content published by others is perceived as boasting.

Quantifying changes in bicycle volumes using crowdsourced data

2022 ◽  
pp. 239980832110661
Author(s):  
Ali Al-Ramini ◽  
Mohammad A Takallou ◽  
Daniel P Piatkowski ◽  
Fadi Alsaleem
Keyword(s):  
Machine Learning ◽  
The United States ◽  
Crowdsourced Data ◽  
Machine Learning Approach ◽  
Bicycle Infrastructure ◽  
The Difference ◽  
Infrastructure Investments ◽  
Using Data ◽  
The Impact ◽  
The City

Most cities in the United States lack comprehensive or connected bicycle infrastructure; therefore, inexpensive and easy-to-implement solutions for connecting existing bicycle infrastructure are increasingly being employed. Signage is one of the promising solutions. However, the necessary data for evaluating its effect on cycling ridership is lacking. To overcome this challenge, this study tests the potential of using readily-available crowdsourced data in concert with machine-learning methods to provide insight into signage intervention effectiveness. We do this by assessing a natural experiment to identify the potential effects of adding or replacing signage within existing bicycle infrastructure in 2019 in the city of Omaha, Nebraska. Specifically, we first visually compare cycling traffic changes in 2019 to those from the previous two years (2017–2018) using data extracted from the Strava fitness app. Then, we use a new three-step machine-learning approach to quantify the impact of signage while controlling for weather, demographics, and street characteristics. The steps are as follows: Step 1 (modeling and validation) build and train a model from the available 2017 crowdsourced data (i.e., Strava, Census, and weather) that accurately predicts the cycling traffic data for any street within the study area in 2018; Step 2 (prediction) use the model from Step 1 to predict bicycle traffic in 2019 while assuming new signage was not added; Step 3 (impact evaluation) use the difference in prediction from actual traffic in 2019 as evidence of the likely impact of signage. While our work does not demonstrate causality, it does demonstrate an inexpensive method, using readily-available data, to identify changing trends in bicycling over the same time that new infrastructure investments are being added.

The Impact of Social Networks on Science Students' Academic Performance in Ondo State Senior Secondary Schools, Nigeria

2021 ◽  
pp. 50-63
Author(s):  
Jethro Oludare OLOJO
Keyword(s):  
Social Networks ◽  
Academic Performance ◽  
Social Network ◽  
Science Students ◽  
The Social ◽  
Ondo State ◽  
Research Questions ◽  
Senior Secondary Schools ◽  
Senior Secondary ◽  
The Impact

The objective of this study was to examine the impact of social network usage on science students’ academic achievements in Ondo State’s senior secondary schools. The study was also to find the extent to which students under investigation used the social network platforms and the frequencies of their visits. In order to achieve this, a structured questionnaire was designed and administered to students from the three senatorial districts that made up the state. A multistage; which involved simple random and purposive sampling approaches was used to select the sample for the study. 150 copies of the questionnaire were distributed; out of which, 148 (98.78%) copies were returned. For the study, four research questions and two research hypotheses were developed. The hypotheses were assessed using the student's - t statistic at 0.05 significant level; using SPSS version 20 while the research questions formulated were evaluated using frequency counts and percentages. The study revealed that Ondo State senior secondary school science students can efficiently use the social network platforms for academic activities with male students being more proficient than their female counterparts. The study also revealed that the usage of social networks has assisted students to improve their academic performance; irrespective of their classes. Besides, the study showed that Facebook was the most popular of all the social network platforms. To this end, the researcher recommended that teachers, parents, and guidance should monitor the activities of their wards on the social network sites so that they can use the platforms to benefit their lots. Teachers should also use the advantage of students’ exposure to social networking to change their teaching methods from traditional one to online teaching.

Sign in / Sign up

Export Citation Format

Share Document