Communication Strategies for Brand Extensions: Enhancing Perceived Fit by Establishing Explanatory Links
2000 ◽
Vol 29
(4)
◽
pp. 1-11
◽
2009 ◽
Vol 51
(6)
◽
pp. 1-19
◽
2018 ◽
Vol 19
(6)
◽
pp. 1681-1692
◽
Keyword(s):
2012 ◽
Vol 31
(1)
◽
pp. 133-146
◽
2008 ◽
Vol 18
(2)
◽
pp. 116-126
◽
2018 ◽
Vol 22
(4)
◽
pp. 476-493
◽
Keyword(s):
Keyword(s):
2004 ◽
Vol 6
(1)
◽
pp. 27-44
◽
Keyword(s):
2022 ◽
Vol ahead-of-print
(ahead-of-print)
◽
Keyword(s):
2015 ◽
Keyword(s):