Multimedia-guides and word-of-mouth in nostalgic visitor attractions: the case for a German Wax Museum

2021 ◽  
pp. 1-16
Author(s):  
Lea Susanne Faerber ◽  
Dennis C. Ahrholdt ◽  
Oliver Schnittka ◽  
Zeinab Rezvani
Keyword(s):  
Word Of Mouth ◽  
Visitor Attractions

The effects of perceptions of flagshipness and iconicity on word of mouth for attractions and destinations

2019 ◽  
Vol 26 (1) ◽  
pp. 96-107 ◽  
Author(s):  
Jing (Bill) Xu ◽  
Kim Ieng Loi ◽  
Weng Hang Kong
Keyword(s):  
Word Of Mouth ◽  
Marketing Strategies ◽  
International Tourism ◽  
Destination Marketing ◽  
Destination Loyalty ◽  
Tourist Attractions ◽  
Research Context ◽  
Visitor Attractions ◽  
Practical Implications

Many destination loyalty studies have explored the antecedents of loyalty and the related relationships. Few studies have attempted to show how the specific attributes of a destination, such as visitor attractions, affect destination loyalty. This study fills the gap by investigating how word of mouth about a destination, a meaningful surrogate of loyalty in the international tourism market, can be developed through perceptions of the destination’s tourist attractions. Further, a new way of differentiating attractions through the perception of flagshipness and iconicity is identified. Using Macao as the research context, this study shows how perceptions of attraction flagshipness and iconicity can help Macao formulate marketing strategies and position itself as a choice destination, both regionally and globally. The results indicate the sophisticated relationships between attraction flagshipness and iconicity and word of mouth about attractions and destinations. It also enriches knowledge and discussion by discussing the theoretical and practical implications for destination marketing and management.

Word of Mouth

PsycCRITIQUES ◽  
2010 ◽  
Vol 55 (52) ◽  
Author(s):  
Thomas F. Cloonan
Keyword(s):  
Word Of Mouth

The Effect of Time of Message on the Emotional Content of Word-of-Mouth

2014 ◽  
Author(s):  
Cansu Sogut ◽  
Barbara Bickart ◽  
Frederic Brunel
Keyword(s):  
Word Of Mouth ◽  
Emotional Content

Word-of-Mouth Recruitment Measure

2009 ◽  
Author(s):  
Greet Van Hoye ◽  
Filip Lievens
Keyword(s):  
Word Of Mouth

Strategi Pemasaran Industri Rumah Tangga Arang Tempurung Kelapa (Studi Kasus Pada Industri Rumah Tangga Bapak Abdul Razak Di Cimanggis, Ciputat, Tangerang Selatan)

2018 ◽  
Vol 1 (1) ◽  
pp. 67-73
Author(s):  
Zelivieska Bintang Maharani ◽  
Ratna Pratiwi ◽  
Qory Anissa ◽  
Dwi Ratnasari ◽  
Sugeng Waluyo ◽  
...  
Keyword(s):  
Marketing Strategy ◽  
Word Of Mouth ◽  
Marketing Strategies ◽  
Technology Utilization ◽  
Marketing Activities ◽  
Home Industries ◽  
Industrial Strength

In South Tangerang city, there are many home industries producing charcoal shell. One of the industry is practiced by Mr. Abdul Razak in Ciputat District. According to some studies, in general the home industry is facing many problems, one of which is a weak in marketing strategy. Based the information, this article reports the marketing strategies implemented by the industry. With SWOT approach, we informed that the position of industrial strength lies in good relationships with suppliers. And the weakness is that the marketing activities carried out only through word of mouth. We recommend that the industry need to consider the using of banners or internet-based technology utilization for the marketing strategies.

Kajian Bauran Promosi Di Perguruan Tinggi “X”

Liquidity ◽  
2018 ◽  
Vol 1 (2) ◽  
pp. 175-182
Author(s):  
Alida Wahyuni
Keyword(s):  
Higher Education ◽  
Public Relations ◽  
Word Of Mouth ◽  
Personal Selling ◽  
Services Marketing ◽  
Sales Promotion ◽  
Direct Mail

Marketing of higher education falls into the category of services marketing. For “X” School, to attract potential students requires special methods and strategy. The objectives of the study are to: 1) Review and analyze of promotion mix in its effort to promote the institution; 2) review and analyze the most effective promotional mix in its effort to promote the institution. The results showed that: 1) the School has implemented a promotional mix. There are 6 ways to do that: advertising, sales promotion, publicity and public relations, personal selling, word of mouth, direct mail and e-marketing. The six ways are carried out simultaneously; 2) The most effective promotional mix is personal selling. For three years (2007, 2010, and 2011) proved it the most effective method. For 2008, the most effective promotional mix is word of mouth, dan for 2009, the most effective promotional mix is sales promotion. The most effective promotional mix in “Very Strong” category is personal selling could affect 956 students.

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