Corporate Social Responsibility perception versus human values: a structural equation modeling approach

2016 ◽  
Vol 43 (13) ◽  
pp. 2396-2415 ◽  
Author(s):  
M. Rosario González-Rodríguez ◽  
M. Carmen Díaz Fernández ◽  
Biagio Simonetti
Keyword(s):  
Corporate Social Responsibility ◽  
Structural Equation Modeling ◽  
Social Responsibility ◽  
Structural Equation ◽  
Human Values ◽  
Equation Modeling ◽  
Modeling Approach ◽  
Corporate Social

scholarly journals AFFECT OF CORPORATE SOCIAL RESPONSIBILITY TO JOB SATISFACTION AND ORGANIZATIONAL COMMITMENT: THE CASE OF FOOD PROCESSING ENTERPRISES

2019 ◽  
Vol 1 (26) ◽  
pp. 22-30
Author(s):  
Hung Thanh Nguyen ◽  
Dung My Ho ◽  
Phuc Thi Hong Nguyen
Keyword(s):  
Job Satisfaction ◽  
Corporate Social Responsibility ◽  
Structural Equation Modeling ◽  
Organizational Commitment ◽  
Social Responsibility ◽  
Analytical Method ◽  
Food Processing ◽  
Structural Equation ◽  
Equation Modeling ◽  
Corporate Social

This research aims at identifying impact of CSR on dimensions of job satisfaction and organizational commitment. The sample size of 422 was collected from staffs and managers. The analytical method of Structural Equation Modeling,(SEM) was used in this research. The results of the study showed that four factors of CSR including employee, customer, environment, and legality positively influenced job satisfaction and organizational commitment.

scholarly journals Memenangkan Loyalitas Pelanggan Melalui Corporate Social Responsibility Di Pasar Air Minum Kemasan

2019 ◽  
Vol 4 (2) ◽  
Author(s):  
Arum Wahyuni Purbohastuti ◽  
Widya Nur Bhakti ◽  
Muhammad Johan Widikusyanto
Keyword(s):  
Corporate Social Responsibility ◽  
Structural Equation Modeling ◽  
Social Responsibility ◽  
Structural Equation ◽  
Equation Modeling ◽  
Corporate Social

Persaingan yang ketat dipasar air minum kemasan memaksa setiap pemasar di Industri ini menggunakan strategi pemasaran yang efektif untuk bertahan dan memenangkan persaingan dengan menciptakan loyalitas pelanggan. Penelitian ini bertujuan untuk menguji model penelitian yang menggambarkan peran CSR dalam membangun loyalitas pelanggan di pasar air minum kemasan dengan melibatkan dua variabel lain sebagai mediator yaitu kepuasan pelanggan dan kepercayaan. Hasil penelitian ini diharapkan dapat meningkatkan kemampuan pemasar air minum kemasan untuk menghadapi persaingan di pasar yang mereka perjuangkan.Pendekatan dalam penelitian ini adalah kuantitatif dan kausal. Pengumpulan data dilakukan dengan menyebarkan kuesioner kepada 200 konsumen air minum dalam kemasan di kota Serang dengan teknik Accidental sampling. Teknik analisis yang akan digunakan adalah Structural Equation Modeling (SEM) dengan bantuan perangkat lunak AMOS.Temuan penelitian ini membuktikan bahwa CSR memengaruhi kepuasan dan kepercayaan pelanggan. Kepuasan terbukti memengaruhi kepercayaan dan loyalitas terhadap sikap pelanggan. Kepercayaan pelanggan terbukti berpengaruh pada Loyalitas Sikap. Kepuasan dan kepercayaan tampaknya tidak berpengaruh pada Loyalitas Perilaku.Kepuasan dan kepercayaan adalah variabel yang memediasi pengaruh CSR pada loyalitas sikap. Dengan demikian, CSR dapat meningkatkan loyalitas pelanggan dengan meningkatkan atau meningkatkan kepuasan dan kepercayaan pelanggan mereka. Kata kunci: CSR, Loyalitas, Kepuasan, Kepercayaan

scholarly journals The influence of corporate social responsibility on corporate brand equity: a study with structural equation modeling

2021 ◽  
Vol 12 (4) ◽  
pp. 815-831
Author(s):  
Paulo Henrique Ceciliano ◽  
Paulo Roberto Da Costa Vieira ◽  
Antônio Carlos Magalhães da Silva
Keyword(s):  
Corporate Social Responsibility ◽  
Structural Equation Modeling ◽  
Social Responsibility ◽  
Brand Equity ◽  
Structural Equation ◽  
Research Work ◽  
Equation Modeling ◽  
Corporate Brand ◽  
Response Options ◽  
Corporate Social

The concept of corporate social responsibility (CSR) plays an important role in corporate marketing and is understood as a strategic variable, because if managed properly, it can increase the corporation's market share. This study investigates the various causal relationships between corporate social responsibility, corporate brand credibility (CBC), corporate reputation (CR) and corporate brand equity (CBE). Data were collected through a survey with a self-administered structured questionnaire, with five response options scored on a Likert scale. The sample included 310 consumers who expressed their opinions on a large Brazilian oil and gas company. The data were treated through structural equation modeling with partial least squares. The results showed that CSR has direct and indirect effects on CBE. Mixed methods are worthwhile to those who are working on a doctorate research work. Moreover, it will be helpful to develop knowledge through this method that can be beneficial to academia and Practitioners.

scholarly journals DEVELOPING A CORPORATE SOCIAL RESPONSIBILITY FRAMEWORK FOR SUSTAINABLE CONSTRUCTION USING PARTIAL LEAST SQUARES STRUCTURAL EQUATION MODELING

2020 ◽  
Vol 26 (1) ◽  
pp. 186-212 ◽  
Author(s):  
Liang Wang ◽  
Ping Zhang ◽  
Li Ma ◽  
Xuhui Cong ◽  
Miroslaw J. Skibniewski
Keyword(s):  
Corporate Social Responsibility ◽  
Structural Equation Modeling ◽  
Social Responsibility ◽  
Least Squares ◽  
Partial Least Squares ◽  
Structural Equation ◽  
Health And Safety ◽  
Sustainable Construction ◽  
Equation Modeling ◽  
Corporate Social

Sustainable construction is vital for the embodiment of sustainable development, and corporate social responsibility practice is critical for construction firms to realize sustainable construction. However, the link between sustainable construction and corporate social responsibility is still in its infancy, and previous studies have not developed comprehensive methods for evaluating sustainable construction performance. We first established a conceptual corporate social responsibility framework based on the five aspects of sustainable construction: economic, environmental, social, stakeholders, and health and safety. Then, a set of criteria assessing sustainable construction performance was identified through a literature review and interviews with industry practitioners. A questionnaire survey was conducted to collect primary data and identify the significance of the proposed criteria. Furthermore, partial least squares structural equation modeling (PLS-SEM) was used to statistically validate the conceptual model and identify key factors for sustainable construction. The results revealed that health and safety, and environment are the key aspects, while site inspection and audits, providing a healthy and safe working environment, effective emergency management procedures and safety supervision, compliance with environmental laws and regulations, reducing pollution and waste, and corporate environmental management system are critical to achieving sustainable construction. Our study underlines the link between sustainable construction and corporate social responsibility, improves the evaluation accuracy, and provides new guidelines for practical applications.

scholarly journals Do trust and corporate social responsibility activities affect purchase intentions? An examination using structural equation modeling

2020 ◽  
Vol 16 (4) ◽  
pp. 62-73
Author(s):  
Imran Ali ◽  
Mohammad Naushad ◽  
Sulphey M. M.
Keyword(s):  
Corporate Social Responsibility ◽  
Structural Equation Modeling ◽  
Social Responsibility ◽  
Purchase Intention ◽  
Structural Equation ◽  
Purchase Intentions ◽  
Equation Modeling ◽  
National Capital Region ◽  
Corporate Social ◽  
The Impact

Organizations place great value on corporate social responsibility (CSR), as it has been found to influence customer attitudes and intentions. This study analyzed the impact of CSR on consumers’ purchase intentions. The significance of this study arises from the fact that all progressive companies are increasing their expenditure on CSR activities. In this study, purchase intention was considered as a dependent variable, while trust, ethical, and legal CSR activities were the independent variables. Data for the study was collected from 210 randomly chosen respondents from amongst consumers of Delhi and National Capital Region of India. The data, analyzed using Structural Equation Modeling, found that trust, ethics, and legal CSR activities directly impacted consumer purchase intentions. These results indicate that legal factors do not significantly influence the corporate decision on spending on CSR activities. On the other hand, ethical factors and trust factors significantly influence the corporate decision on expenditure on CSR activities. The findings highlight companies’ requirements to be conscious of their social image. Probable limitations of the study could include sample size and the number of variables chosen.

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