Exploring the Impact of Strategic Proactivity on Perceived Corporate Social Responsibility in Nigeria’s Petroleum Industry: A Structural Equation Modeling Approach

Organizations place great value on corporate social responsibility (CSR), as it has been found to influence customer attitudes and intentions. This study analyzed the impact of CSR on consumers’ purchase intentions. The significance of this study arises from the fact that all progressive companies are increasing their expenditure on CSR activities. In this study, purchase intention was considered as a dependent variable, while trust, ethical, and legal CSR activities were the independent variables. Data for the study was collected from 210 randomly chosen respondents from amongst consumers of Delhi and National Capital Region of India. The data, analyzed using Structural Equation Modeling, found that trust, ethics, and legal CSR activities directly impacted consumer purchase intentions. These results indicate that legal factors do not significantly influence the corporate decision on spending on CSR activities. On the other hand, ethical factors and trust factors significantly influence the corporate decision on expenditure on CSR activities. The findings highlight companies’ requirements to be conscious of their social image. Probable limitations of the study could include sample size and the number of variables chosen.

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AFFECT OF CORPORATE SOCIAL RESPONSIBILITY TO JOB SATISFACTION AND ORGANIZATIONAL COMMITMENT: THE CASE OF FOOD PROCESSING ENTERPRISES

Scientific Journal of Tra Vinh University ◽

10.35382/18594816.1.26.2017.101 ◽

2019 ◽

Vol 1 (26) ◽

pp. 22-30

Author(s):

Hung Thanh Nguyen ◽

Dung My Ho ◽

Phuc Thi Hong Nguyen

Keyword(s):

Job Satisfaction ◽

Corporate Social Responsibility ◽

Structural Equation Modeling ◽

Organizational Commitment ◽

Social Responsibility ◽

Analytical Method ◽

Food Processing ◽

Structural Equation ◽

Equation Modeling ◽

Corporate Social

This research aims at identifying impact of CSR on dimensions of job satisfaction and organizational commitment. The sample size of 422 was collected from staffs and managers. The analytical method of Structural Equation Modeling,(SEM) was used in this research. The results of the study showed that four factors of CSR including employee, customer, environment, and legality positively influenced job satisfaction and organizational commitment.

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Corporate social responsibility toward stakeholders and customer loyalty: investigating the roles of trust and customer identification with the company

Social Responsibility Journal ◽

10.1108/srj-07-2019-0257 ◽

2020 ◽

Vol ahead-of-print (ahead-of-print) ◽

Cited By ~ 1

Author(s):

Niki Glaveli

Keyword(s):

Corporate Social Responsibility ◽

Social Responsibility ◽

Social Exchange ◽

Customer Loyalty ◽

Structural Equation ◽

Equation Modeling ◽

Content Type ◽

Corporate Social ◽

Customer Trust ◽

The Impact

Purpose This study aims to uncover the underlying multiple intervening mechanisms between corporate social responsibility (CSR) and customer loyalty. Social identity and social exchange theories offer the ground for prediction that the primary outcomes of CSR initiatives are customer–company (C–C) identification and customer trust, which in turn affect customer loyalty. Also, the differential effect of CSR behaviors toward specific stakeholder groups on customer attitudes and behaviors are examined. Design/methodology/approach Data were collected from 333 customers of telecommunication companies in Greece. Structural equation modeling was used to test the postulated relationships. Findings The findings demonstrate that both C–C identification and customer trust intervene in the relationship between customer perceptions of CSR and customer loyalty; however, the identification mechanism is stronger than the trust mechanism in building customer loyalty while C–C identification seems to drive customer trust. Moreover, out of the three CSR components (customers, employees, and society/environment) that were considered as relevant to customers and were investigated, customer-centric activities were found to be the stronger predictor of both C–C identification and customer trust. Also, CSR toward society/environment was found to positively influence C–C identification. Practical implications The findings of this research can assist practitioners in effectively conceptualizing CSR image from a customers’ point of view and designing their company’s CSR and communication strategies to boost positive customer responses and strong long-term relationships. Originality/value The current study provides further insights into the complex relationship between CSR and customer responses and the impact that different CSR activities may have on customers.

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Corporate Social Responsibility, Corporate Reputation, Customer Emotions and Behavioral Intentions: A Structural Equation Modeling Analysis

Journal of China Tourism Research ◽

10.1080/19388160.2014.958606 ◽

2014 ◽

Vol 10 (4) ◽

pp. 511-529 ◽

Cited By ~ 25

Author(s):

Lujun Su ◽

Songshan (Sam) Huang ◽

Robert van der Veen ◽

Xiaohong Chen

Keyword(s):

Corporate Social Responsibility ◽

Structural Equation Modeling ◽

Social Responsibility ◽

Corporate Reputation ◽

Behavioral Intentions ◽

Structural Equation ◽

Equation Modeling ◽

Modeling Analysis ◽

Structural Equation Modeling Analysis ◽

Corporate Social

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The Nexus of CSR and Co-Creation: A Roadmap towards Consumer Loyalty

Sustainability ◽

10.3390/su13020523 ◽

2021 ◽

Vol 13 (2) ◽

pp. 523

Author(s):

Naveed Ahmad ◽

Miklas Scholz ◽

Zia Ullah ◽

Muhammad Zulqarnain Arshad ◽

Raja Irfan Sabir ◽

...

Keyword(s):

Corporate Social Responsibility ◽

Social Responsibility ◽

Structural Equation ◽

Banking Sector ◽

Equation Modeling ◽

Service Development ◽

Consumer Loyalty ◽

Mediating Role ◽

Corporate Social ◽

The Impact

Corporate Social Responsibility (CSR) is regarded as an effort to be undertaken by the businesses to contribute towards society at large positively. The idea behind the concept of CSR is that businesses are required to pursue the notion of pro-social objectives along with economic objectives. Research has long established that corporate social responsibility, along with its philanthropic nature, can also produce extraordinary marketing results for businesses. The relationship between CSR and consumer loyalty is well acknowledged in extant literature. Likewise, involving consumers through co-creation in the product/service development process may provide an exciting experience to consumers, which is likely to influence their loyalty. With these arguments, the present research investigates the impact of CSR on consumer loyalty with the mediating role of co-creation in the banking sector of an emerging economy such as Pakistan. Structural equation modeling (SEM) is used for data analysis in the present study. The results validate that CSR improves consumer loyalty, and co-creation partially mediates this relationship. The results of the current survey will help banking institutions to identify how they can develop core strategic considerations based on CSR and co-creation.

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CSR or ISO Certifi cation: What Does Really Matter for Consumer in Developing Countries ?

IBT Journal of Business Studies ◽

10.46745/ilma.jbs.2019.15.01.08 ◽

2019 ◽

Vol 15 (1) ◽

pp. 95-111

Author(s):

Ammar Ahmad ◽

Keyword(s):

Corporate Social Responsibility ◽

Social Responsibility ◽

Corporate Reputation ◽

Structural Equation ◽

Equation Modeling ◽

Consumer Loyalty ◽

Company Identification ◽

Corporate Social ◽

The Impact ◽

The Relationship

This empirical study was aimed to discover the impact of corporate social responsibility (CSR) and international standardization of organization (ISO) on corporate reputation (CR) and corporate reputation’s effect on consumer loyalty (CL). In addition, the relationship of corporate reputation & trust (T), corporate reputation with consumer company identification (CCI) was also examined. Lastly the association of consumer company identification, trust and consumer loyalty (CL) was also analyzed. The data was collected from 500 students of three different universities and survey instrument was administrated. Overall, eight hypotheses were examined to confirm the relationship among variables by using the CFA (Confirmatory Factor Analysis) and structural equation modeling (SEM) was used to test the validity of the instrument with the help of AMOS and SPSS software. The result indicated that ISO and environmental CSR has direct relationship with corporate reputation. Corporate reputation had direct association with trust. Whereas, corporate reputation was significantly positive related with consumer company identification. Subsequently, Trust also showed positive relation with loyalty and positive relationship was found between consumer company identification and consumer loyalty. Furthermore, results showed that community development- corporate social responsibility had no relationship with corporate reputation and corporate reputation was significantly related with customer loyalty. The findings of this study contribute in the literature provided instrument authenticity and adaptability in Pakistani context. In this study limitations and future recommendations were also provided.

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