Made in My Village: Exploring Country of Origin Effects and Bi-National Products Across Cohorts in Ukraine

2019 ◽  
Vol 32 (2) ◽  
pp. 94-114
Author(s):  
Victoria Sobolev ◽  
Michelle R. Nelson
Keyword(s):  
Country Of Origin ◽  
Country Of Origin Effects ◽  
Origin Effects ◽  
Made In

scholarly journals Assessing Country-Of-Origin Effects: The Impact Of An International Event

2011 ◽  
Vol 21 (3) ◽  
Author(s):  
Yoon C. Cho ◽  
Joseph Ha
Keyword(s):  
Country Of Origin ◽  
Brand Name ◽  
Font Size ◽  
Prior Beliefs ◽  
Country Of Origin Effects ◽  
Origin Effects ◽  
International Event ◽  
The Impact ◽  
Made In

<p class="MsoNormal" style="text-justify: inter-ideograph; text-align: justify; margin: 0in 0.6in 0pt 0.5in;"><span style="font-size: 10pt; mso-bidi-font-style: italic;"><span style="font-family: Times New Roman;">This study is to investigate how consumers&rsquo; attitudes toward brands/products manufactured by a country are affected by an international event. Authors explored that consumers&rsquo; attitudes toward brand &ldquo;made in ___&rdquo; are affected by various constructs, such as prior beliefs about the products&rsquo; attributes, the country&rsquo;s image along with the brand name, and attitudes toward the advertising during an international event. </span></span></p>

Country of origin effects: a literature review

1998 ◽  
Vol 16 (3) ◽  
pp. 150-199 ◽  
Author(s):  
Khalid I. Al‐Sulaiti ◽  
Michael J. Baker
Keyword(s):  
Literature Review ◽  
Country Of Origin ◽  
Country Of Origin Effects ◽  
Origin Effects

Country of Origin Effects

2017 ◽  
pp. 1434-1458
Author(s):  
Nick Clifton
Keyword(s):  
Country Of Origin ◽  
Future Research ◽  
Illustrative Case ◽  
City Branding ◽  
Policy Makers ◽  
Holistic View ◽  
International Context ◽  
Country Of Origin Effects ◽  
Origin Effects ◽  
Origin Effect

This chapter develops the concept of the county of origin effect, and explores how linkages between place and product may impact upon it. Country-of-origin research has tended to focus upon how geographical associations may assist the marketing of certain products (halo effects) and indeed protect brand images from negative place-based associations (shield effects). We seek to develop these ideas by investigating the existence of branding spillovers in the opposite direction i.e. from product to regional image. Thus we argue in favour of a more ‘holistic' view of country-of-origin effects. This is done using the illustrative case of Wales. The chapter then seeks to explore the resulting implications for city branding practitioners and policy-makers, and to speculate upon how the observed linkages between place and product can also lead to broader insights in terms of city branding in the international context. Finally how the findings presented might contribute to future research attempts on city branding is considered.

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