Assessing Country-Of-Origin Effects: The Impact Of An International Event
Keyword(s):
<p class="MsoNormal" style="text-justify: inter-ideograph; text-align: justify; margin: 0in 0.6in 0pt 0.5in;"><span style="font-size: 10pt; mso-bidi-font-style: italic;"><span style="font-family: Times New Roman;">This study is to investigate how consumers’ attitudes toward brands/products manufactured by a country are affected by an international event. Authors explored that consumers’ attitudes toward brand “made in ___” are affected by various constructs, such as prior beliefs about the products’ attributes, the country’s image along with the brand name, and attitudes toward the advertising during an international event. </span></span></p>
2014 ◽
Vol 26
(4)
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pp. 284-310
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2005 ◽
Vol 24
(2)
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pp. 173-192
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2018 ◽
Vol 13
(2)
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pp. 179-201
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2019 ◽
Vol 32
(2)
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pp. 94-114
2019 ◽
Vol 37
(1)
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pp. 23-43
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2004 ◽
Vol 5
(3)
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pp. 27-43
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