National Stereotypes as Antecedents of Country-of-Origin Image: The Role of the Stereotype Content Model

2019 ◽  
Vol 32 (2) ◽  
pp. 115-127 ◽  
Author(s):  
Terence Motsi ◽  
Ji Eun Park
2019 ◽  
Vol 59 (1) ◽  
pp. 37-51 ◽  
Author(s):  
Vincent Wing Sun Tung ◽  
Brian Edward Melville King ◽  
Serene Tse

This research proposes a measurement model to evaluate tourist stereotypes. Study 1 assesses the positive and negative tourist stereotypes that Hong Kong residents hold toward Chinese outbound tourists by connecting previous research on stereotypes from the Princeton Trilogy and from the stereotype content model. Six positive stereotypes were identified across two dimensions (i.e., Approachable: friendly, sincere, and good; and Competent: intelligent, industrious, and competent) as well as six inappropriate biases across two factors (i.e., Boastful: materialistic and loud; Rude: unreasonable, immoral, rude, and uncivilized). Study 2 provides further support for the measurement model by using an additional sample to investigate tourist self-stereotypes. Collectively, studies 1 and 2 contribute to the tourism literature by highlighting the dynamics involved in (self)-stereotyping that are relevant for destination management organizations (DMOs) and public policymakers involved in managing public perceptions of tourist stereotypes.


Author(s):  
Xin (Shane) Wang ◽  
Shijie Lu ◽  
X I Li ◽  
Mansur Khamitov ◽  
Neil Bendle

Abstract Persuasion success is often related to hard-to-measure characteristics, such as the way the persuader speaks. To examine how vocal tones impact persuasion in an online appeal, this research measures persuaders’ vocal tones in Kickstarter video pitches using novel audio mining technology. Connecting vocal tone dimensions with real-world funding outcomes offers insight into the impact of vocal tones on receivers’ actions. The core hypothesis of this paper is that a successful persuasion attempt is associated with vocal tones denoting (1) focus, (2) low stress, and (3) stable emotions. These three vocal tone dimensions—which are in line with the stereotype content model—matter because they allow receivers to make inferences about a persuader’s competence. The hypotheses are tested with a large-scale empirical study using Kickstarter data, which is then replicated in a different category. In addition, two controlled experiments provide evidence that perceptions of competence mediate the impact of the three vocal tones on persuasion attempt success. The results identify key indicators of persuasion attempt success and suggest a greater role for audio mining in academic consumer research.


2019 ◽  
Vol 3 (Supplement_1) ◽  
pp. S970-S971
Author(s):  
Jennifer F Sublett ◽  
Toni L Bisconti

Abstract Using the Stereotype Content Model as a framework for understanding ageism, our two objectives are (1) examining the predictive utility of benevolent ageism on well-being outcomes and (2) identifying conditional relationships between sex, perceived age, benevolent ageism, and well-being outcomes. In a snowball sample of 150 older adults who were 65 years old and older, we examined sex, perceived age, ageism, environmental mastery, and depression. Our benevolent ageism scale is an expanded version of the Ambivalent Ageism Scale that included additional items of accommodation created by us. Environmental mastery and depression were assessed by standard, internally valid, measures. Using regression analyses, we found that benevolent ageism predicted depression above and beyond hostile ageism. Additionally, benevolent ageism uniquely predicted environmental mastery for men, whereas hostile ageism uniquely predicted environmental mastery and depression for women. Finally, perceived age was a better predictor of well-being than chronological age. It is essential to consider how benevolent ageism relates to well-being due to the tenets of the Stereotype Content Model. Additionally, delineating the ways that sex and perceived age contribute to double jeopardy vs. crisis competence in the face of benevolence will lead to a more intricate understanding of the paths in which overaccommodative behaviors relate to well-being in older adulthood.


2019 ◽  
Vol 3 (Supplement_1) ◽  
pp. S80-S80
Author(s):  
Jennifer R Turner ◽  
Jennifer T Stanley

Abstract Young adults (YA) frequently endorse age stereotypes (Levy, 2009). We examined whether older adult (OA) speakers influenced by embodied-cognition (“power posing”; Cuddy et al., 2015) would reduce YAs’ stereotype-related judgments. Following the Stereotype Content Model (SCM; Fiske et al., 2002), we hypothesized that OA who held a power pose prior to giving their speech would be rated as higher in Competency, Performance, and Electability, but not Warmth. Sixty-three YA viewed and rated 9 videos of OA performing speeches after modeling a pose (power, submissive, control). Within-subjects ANOVAs revealed embodiment condition differences for Performance (F2,124 = 207.76, ηp2 = .77). For ratings of Performance, speakers in the power condition were judged worse than either submissive or control (ps < .001). For Warmth ratings, power (M = 4.81, SD = .62) was worse than control (M = 5.07, SD = .89, p = .003, d = .34), but submissive (M = 4.97, SD = .87) was not significantly different from either group. These results suggest that YA may judge the Performance and Warmth of OA who adopted a power pose harsher because OA are not supposed to be powerful or adopt expansive postures (consistent with the SCM). In comparison, YA may be drawing upon the Representativeness Heuristic of OA in positions of power (e.g., Senators) when rating Electability and Competence.


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