The communal consumption experience: sharing, rituals, & socialization

2021 ◽  
Vol 32 (3) ◽  
pp. 135-137
Author(s):  
Brittney C. Bauer ◽  
Adam J. Mills
Keyword(s):  
Consumption Experience

scholarly journals Extending health messaging to the consumption experience: a focus group study exploring smokers’ perceptions of health warnings on cigarettes

2019 ◽  
Vol 28 (4) ◽  
pp. 328-334 ◽  
Author(s):  
Crawford Moodie ◽  
Rachel O’Donnell ◽  
Joy Fleming ◽  
Richard Purves ◽  
Jennifer McKell ◽  
...  
Keyword(s):  
Focus Group ◽  
Health Warnings ◽  
Focus Group Study ◽  
Consumption Experience ◽  
Health Messaging

Affective labour and class distinction in the night-time economy

2021 ◽  
pp. 003802612110063
Author(s):  
Steven Threadgold ◽  
David Farrugia ◽  
Julia Coffey
Keyword(s):  
Symbolic Dynamics ◽  
Urban Areas ◽  
Service Work ◽  
Night Time ◽  
Feminist Analysis ◽  
Consumption Experience ◽  
Gendered Politics ◽  
The Aesthetic ◽  
The Relationship ◽  
Class Distinction

This article contributes to recent debates about the relationship between affective labour and class by exploring the classed distinctions enacted through affective labour in the urban night-time economy. Bringing theories of affective labour into a dialogue with Bourdieusian feminist analysis, the article explores the affective and symbolic dynamics of hospitality labour in a gentrified inner-urban neighbourhood of Melbourne, Australia. It shows how the practice of hospitality labour enacts classed distinctions and tensions emerging from the gentrification of inner-urban areas, and how the aesthetic and symbolic dimensions of class contribute to the valorisation of affect in hospitality venues. The valorisation of affect are processes in which the value attributed to an atmosphere or consumption experience is based on the forms of distinction practised within the venue, enacted in aesthetics, tastes and modes of embodiment. The article also shows how practices of class distinction – both ‘punching up’ and ‘managing down’ – are connected to the gendered politics of service work in the way that workers manage the threat of violence or sexual harassment in venues. In general, the article shows how the classed dynamics of gentrification are enacted in affective economies, and therefore how Bourdieusian analysis of class can be usefully deployed in theoretical debates about affective labour.

An empirical validation of consumer video game engagement: A playful-consumption experience approach

2019 ◽  
Vol 29 ◽  
pp. 43-55 ◽  
Author(s):  
Amir Zaib Abbasi ◽  
Ding Hooi Ting ◽  
Helmut Hlavacs ◽  
Liliana Vale Costa ◽  
Ana Isabel Veloso
Keyword(s):  
Video Game ◽  
Empirical Validation ◽  
Consumption Experience ◽  
Game Engagement ◽  
Consumer Video

scholarly journals Good Vibrations: Charting the Dominant and Emergent Discursive Regimes of Sex Toys

2016 ◽  
Author(s):  
George Rossolatos
Keyword(s):  
Web Sites ◽  
Qualitative Content Analysis ◽  
Sexual Scripts ◽  
Product Reviews ◽  
Cultural Issues ◽  
Technologies Of The Self ◽  
Consumption Experience ◽  
Sex Toys ◽  
New Consumer ◽  
Opening Up

Sex toys promote a new consumptive ethos whose significance may be adequately outlined by attending to the institutional implications of this product category’s consumption. By drawing on Foucault’s theory of sexuality and the technologies of the self that materialize with the aid of discursive formations about sexuality, as well as on relevant sociological and ethnographic insights, I undertake a qualitative content analysis on a corpus of 100 sex toys’ product reviews from popular magazines and web sites in order to identify how the discourse about sex toys is articulated in terms of three dominant categories of sexual scripts (Simon & Gagnon, 2007), viz. cultural scenarios, interpersonal scripts and intrapsychic scripts. By opening up the discussion to broader cultural issues, I outline how the consumption experience of sex toys, as articulated in the reviews’ discursive formations, facilitates the emergence of new consumer trends, particularly with reference to orgasm-on-the-go and no-touch-orgasm, while redefining existent ones.

scholarly journals Nilai konsumen dalam "Aku tahu apa yang aku beli"

2021 ◽  
Vol 3 (1) ◽  
pp. 34-48
Author(s):  
Ignasius Heri Satrya Wangsa
Keyword(s):  
Mixed Method ◽  
External Environment ◽  
Consumer Confidence ◽  
Buying Behavior ◽  
Economic Man ◽  
Consumption Experience ◽  
Consumer Value ◽  
Relevant Variables ◽  
Primary Reference ◽  
Consumer Buying Behavior

The consumer can make the best decision based on his natural capacity as a rational and economic man. Practically, this rationality is determined by new values accumulated from previous consumption experience. This research aims at studying consumers' values through rationalization of relevant variables in consumers values mix. Context of consumer confidence "I know what to buy" represents his independence as a consumer who treasures assurance and certainty reflected upon specific values. Consumers subscribe to these values as the primary reference in consumer buying behavior. Additionally, this context facilitates the study on consumer value resistance about the internal and external environment pressure. This research contributes to consumer's values theory through a mixed-method.

scholarly journals Research on the relationship between Fresh Food E-commerce Consumption Experience and Customer Fit from the Perspective of Value Co-creatio

2020 ◽  
Vol 214 ◽  
pp. 01016
Author(s):  
Gao Wei ◽  
Xinjuan He ◽  
Huan Wang ◽  
Li Rui ◽  
Luo Jialing ◽  
...  
Keyword(s):  
Decision Making ◽  
Competitive Advantage ◽  
Market Competition ◽  
The Core ◽  
Consumption Experience ◽  
Fresh Food ◽  
The Future ◽  
The Relationship

In recent years, the fresh food e-commerce platforms have been developing rapidly with facing increasingly fierce market competition. From the perspective of value co-creation, the core competitive advantage of enterprises in the future lies in creating unique values with customers. Starting from the perspective of innovation, this study explores the relationship fresh food e-commerce consumption experience and customer fit, so as to provide decision-making reference for the management of the platforms.

Collaborative consumption sport hosting: value and consumption constraints

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Michael Goldman ◽  
Brandon Brown ◽  
Eric C. Schwarz
Keyword(s):  
Qualitative Content Analysis ◽  
Initial Study ◽  
Experience Design ◽  
Collaborative Consumption ◽  
Content Type ◽  
Consumption Experience ◽  
The Usa ◽  
Consumption Constraints ◽  
Practical Implications ◽  
Selection Of

PurposeThe purpose of this paper is to find evidence of the benefits and constraints of collaborative consumption experiences by investigating the perceptions of hosts and visitors that attended professional regular season basketball and baseball games in the USA.Design/methodology/approachData were collected through four focus groups with 37 total participants and were analyzed through qualitative content analysis.FindingsThe results show that participants in a collaborative consumption experience perceive four types of value: social interaction and belonging, new fandom, travel bucket list experiences and local and sport knowledge. In addition, the results provide evidence of five consumption constraints related to collaborative consumption: expenses, average experiences, seat location, interpersonal disconnects and personal risk.Research limitations/implicationsThe selection of only two sites for the study limited the data triangulation that was possible. This study should be replicated across a wider range of teams and countries to confirm the main findings of the study.Practical implicationsPractitioners can use this initial study to better understand the benefits hosts and visitors perceive in the experience, and therefore the kind of experience design that would encourage increased purchases and loyalty.Originality/valueThis paper provides qualitative insights into the benefits and detriments of a collaborative consumption sport experience, based on participants' involvement in an innovative peer-to-peer platform.

Rise of Experiential Marketing in Emerging Markets

2016 ◽  
pp. 284-312
Author(s):  
Mervat Medhat Youssef ◽  
Hanan Atef Abdallah
Keyword(s):  
Emerging Markets ◽  
Business Model ◽  
Word Of Mouth ◽  
Communication Channels ◽  
Marketing Strategies ◽  
Marketing Communication ◽  
Experiential Marketing ◽  
The Public ◽  
Consumption Experience

This chapter aims to contribute towards the improvement of using Experiential Marketing as a business model in Emerging Markets. This chapter also clarifies how experiential marketing fits within the Emerging marketing climate, and how to go about planning and evaluating it for best results. It provides examples focused on Emerging Markets ethics, market mix strategies, customer brand consumption experience and consumer word of mouth. The finding suggests how Experiential Marketing strategies can best utilize marketing communication channels to achieve Emerging Markets objectives. This chapter will encourage companies and brands in Emerging Markets to look into using experiential advertising in their marketing strategies. The chapter will focus on highlighting the connection between Emerging Markets and Experiential Marketing in different aspects, which then will be analyzed in order to determine how functional and successful Experiential Marketing can be. It concludes with analysis of demonstrating views from the public and experiential specialists.

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