Direct-to-Consumer Antidepressant Advertising and Consumers’ Optimistic Bias about the Future Risk of Depression: The Moderating Role of Advertising Skepticism

2013 ◽  
Vol 29 (6) ◽  
pp. 586-597 ◽  
Author(s):  
Jin Seong Park ◽  
Ilwoo Ju ◽  
Kenneth Eunhan Kim
Keyword(s):  
Optimistic Bias ◽  
Direct To Consumer ◽  
The Future ◽  
Future Risk ◽  
Advertising Skepticism ◽  
Moderating Role

scholarly journals Peran kepercayaan, manfaat dan religiusitas dalam meningkatkan niat menggunakan kembali dompet digital

2021 ◽  
Vol 10 (2) ◽  
pp. 181
Author(s):  
Adinda Ridhia A.N ◽  
Yudi Sutarso
Keyword(s):  
Statistical Analysis ◽  
Descriptive Analysis ◽  
Perceived Value ◽  
Continuance Intention ◽  
Perceived Benefit ◽  
The Future ◽  
The Relationship ◽  
Positive Effect ◽  
Moderating Role

The purpose of this study is to examine the effect of trust and perceived value on continuance intention of payment gateway services with religiosity as moderation variable. This study involves 130 respondents collected through questionnaires in the area of Surabaya and Sidoarjo, East Java. Their responses were analyzed using descriptive analysis with SPSS 16.0 and statistical analysis with WarpPLS 6.0. The results indicate that trust and perceived benefit have positive effect on continuance intention. The moderating role of religiosity has an effect on the relationship between trust and continuance intention. It can be impliead that wallet payment companies should develop their strategies in the future, especially as an evaluation of the performance of their services in fintech competition. They should also provide important information to wallet payment so that they can build trust and perceived benefit that have an impact on continuance intetntion by moderating religiosity to increase the use of wallet payment services.

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