A Code of Ethics for Social Marketing? Bridging Procedural Ethics and Ethics-in-Practice

This paper examines the principles of procedural fairness and their application to welfare practice. The paper considers whether social workers ought to measure the adequacy of their practice, not just against those requirements ususally set out in the professional Codes of Ethics, but also against the procedural fairness expectations of decision-making more usually the province of courts and like bodies. The paper concludes that these expectations are not only in keeping with the Code of Ethics, but that competent practice demands no less of practitioners.

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Ethical issues in social marketing

10.1093/med/9780198717690.003.0011 ◽

2017 ◽

Author(s):

Lynne Eagle ◽

Stephan Dahl ◽

David Low

Keyword(s):

Social Marketing ◽

Financial Incentives ◽

Potential Role ◽

Ethical Decision ◽

Ethical Decision Making ◽

Ethical Issues ◽

Code Of Ethics ◽

Ethical Challenges ◽

Ethical Frameworks

Many social marketers assume that because they are focusing on positive behaviour change they may expect fewer ethical issues arising from their work than conventional, commercial marketing. However, such a view is sadly too simplistic. This chapter focuses on the ethical issues facing social marketing. It argues that social marketers face an even greater potential for ethical issues and gives examples of these by focusing on targeting, stigmatization, victim blaming, coercion, and the use of financial incentives, among others. Recognizing the manifold potential for ethical challenges, and the lack of a decisive manner in which to resolve them easily, it then discusses ethical frameworks which can aid social marketers in formulating a response to potential issues and arriving at a considered decision. The chapter concludes by discussing the potential role of a professional code of ethics, and how this can aid future ethical decision-making.

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Social Marketing Comes of Age: A Brief History of the Community of Practice, Profession, and Related Associations, With Recommendations for Future Growth

Social Marketing Quarterly ◽

10.1177/1524500419866206 ◽

2019 ◽

Vol 25 (3) ◽

pp. 209-225 ◽

Cited By ~ 3

Author(s):

Jay Kassirer ◽

Craig Lefebvre ◽

Winthrop Morgan ◽

Rebekah Russell-Bennett ◽

Ross Gordon ◽

...

Keyword(s):

Community Of Practice ◽

Social Marketing ◽

Code Of Ethics ◽

Consensus Definition ◽

Certificate Programs ◽

Certification Programs ◽

Challenges And Opportunities ◽

Basic Competencies ◽

Definition Of ◽

International Social

The emergence of the International Social Marketing Association (iSMA) and its affiliated regional associations is a key indicator that social marketing is maturing, both as a community of practice and as a profession. Through these associations, the international social marketing community has developed a consensus definition of the discipline and a consensus list of basic competencies for social marketing certificate programs. The associations are currently working on certification programs and a code of ethics. Continued movement toward professionalization can help social marketers be recognized and valued more highly for their relevant skills, knowledge, expertise, trustworthiness and altruism. At the same time, the discipline must address a number of key challenges and opportunities, to stay relevant and thrive.

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Code of Ethics

10.1044/policy.et2016-00342 ◽

2016 ◽

Cited By ~ 2

Keyword(s):

Code Of Ethics

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Research Consumerism 101: Evaluating External Evidence of Treatment Effectiveness

Perspectives on Swallowing and Swallowing Disorders (Dysphagia) ◽

10.1044/sasd17.2.43 ◽

2008 ◽

Vol 17 (2) ◽

pp. 43-49

Author(s):

James L. Coyle

Keyword(s):

Treatment Effectiveness ◽

Code Of Ethics ◽

Oropharyngeal Dysphagia ◽

Clinical Importance ◽

Professional Services ◽

Adverse Outcomes ◽

Professional Judgment ◽

Evidence Based ◽

Intervention Selection ◽

Published Research

Abstract The modern clinician is a research consumer. Rehabilitation of oropharyngeal impairments, and prevention of the adverse outcomes of dysphagia, requires the clinician to select interventions for which evidence of a reasonable likelihood of a successful, important outcome exists. The purpose of this paper is to provide strategies for evaluation of published research regarding treatment of oropharyngeal dysphagia. This article utilizes tutorial and examples to inform and educate practitioners in methods of appraising published research. It provides and encourages the use of methods of efficiently evaluating the validity and clinical importance of published research. Additionally, it discusses the importance of the ethical obligation we, as practitioners, have to use evidence-based treatment selection methods and measurement of patient performance during therapy. The reader is provided with tactics for evaluating treatment studies to establish a study's validity and, thereby, objectively select interventions. The importance of avoiding subjective or unsubstantiated claims and using objective methods of generating empirical clinical evidence is emphasized. The ability to evaluate the quality of research provides clinicians with objective intervention selection as an important, essential component of evidence-based clinical practice. ASHA Code of Ethics (2003): Principle I, Rule F: “Individuals shall fully inform the persons they serve of the nature and possible effects of services rendered and products dispensed…” (p. 2) Principle I, Rule G: “Individuals shall evaluate the effectiveness of services rendered and of products dispensed and shall provide services or dispense products only when benefit can reasonably be expected.” (p. 2) Principle IV, Rule G: “Individuals shall not provide professional services without exercising independent professional judgment, regardless of referral source or prescription.” (p. 4)

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Awareness and Decision Making in Professional Ethics

European Psychologist ◽

10.1027//1016-9040.5.1.19 ◽

2000 ◽

Vol 5 (1) ◽

pp. 19-27 ◽

Cited By ~ 2

Author(s):

Ronny Swain

Keyword(s):

Decision Making ◽

Professional Ethics ◽

Ethical Decision Making ◽

Code Of Ethics ◽

Professional Autonomy ◽

Ethical Awareness ◽

Ethical Decisions ◽

The Right ◽

Aid Decision

The paper describes the development of the 1998 revision of the Psychological Society of Ireland's Code of Professional Ethics. The Code incorporates the European Meta-Code of Ethics and an ethical decision-making procedure borrowed from the Canadian Psychological Association. An example using the procedure is presented. To aid decision making, a classification of different kinds of stakeholder (i.e., interested party) affected by ethical decisions is offered. The author contends (1) that psychologists should assert the right, which is an important aspect of professional autonomy, to make discretionary judgments, (2) that to be justified in doing so they need to educate themselves in sound and deliberative judgment, and (3) that the process is facilitated by a code such as the Irish one, which emphasizes ethical awareness and decision making. The need for awareness and judgment is underlined by the variability in the ethical codes of different organizations and different European states: in such a context, codes should be used as broad yardsticks, rather than precise templates.

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