Race and Genre in the Use of Sexual Objectification in Female Artists' Music Videos

2012 ◽  
Vol 23 (1) ◽  
pp. 66-87 ◽  
Author(s):  
Cynthia M. Frisby ◽  
Jennifer Stevens Aubrey
Keyword(s):  
Music Videos ◽  
Sexual Objectification

Sexually Objectifying Pop Music Videos, Young Women’s Self-Objectification, and Selective Exposure: A Moderated Mediation Model

2016 ◽  
Vol 47 (3) ◽  
pp. 428-450 ◽  
Author(s):  
Kathrin Karsay ◽  
Jörg Matthes
Keyword(s):  
Young Women ◽  
Negative Impact ◽  
Selective Exposure ◽  
Music Videos ◽  
Media Content ◽  
Sexual Objectification ◽  
Pop Music ◽  
Mediation Model ◽  
Moderated Mediation Model ◽  
Self Objectification

There is intense discussion among experts about the potential negative impact of sexually objectifying media content on young women. This article presents an experimental study in which young women were either exposed to pop music videos high in sexual objectification or to pop music videos low in sexual objectification. Women’s self-objectification and their subsequent media selection behavior were measured. The results indicate that exposure to sexually objectifying media increased self-objectification, which in turn increased the preference for objectifying media content. Self-esteem, the internalization of appearance ideals, and body mass index (BMI) did not influence these relationships. Implications of these findings are discussed.

The Cognitive Tax of Self-Objectification

2015 ◽  
Vol 27 (1) ◽  
pp. 22-32 ◽  
Author(s):  
Jennifer Stevens Aubrey ◽  
Ashton Gerding
Keyword(s):  
Emerging Adults ◽  
Visual Information ◽  
Objectification Theory ◽  
Music Videos ◽  
Sexual Objectification ◽  
Television Commercials ◽  
Factual Information ◽  
Subsequent Performance ◽  
Psychology Of Women ◽  
Self Objectification

Objectification theory ( Fredrickson & Roberts, 1997 , Psychology of Women Quarterly, 21, 173–206) posits that a consequence of living in a sexually objectifying culture is self-objectification, a cognitively taxing preoccupation with one’s appearance. The present study investigated the effects of exposure to sexual objectification of female artists in music videos, on female emerging adults’ self-objectification and their ability to cognitively process subsequent television commercials. Results indicated that exposure to music videos high in sexual objectification induced self-objectification and hindered participants’ subsequent performance in encoding visual information from commercials, but did not diminish participants’ ability to allocate resources to, or to recall factual information from, the commercials.

scholarly journals Increasingly sexy? Sexuality and sexual objectification in popular music videos, 1995–2016.

2019 ◽  
Vol 8 (4) ◽  
pp. 346-357 ◽  
Author(s):  
Kathrin Karsay ◽  
Jörg Matthes ◽  
Lisa Buchsteiner ◽  
Veronika Grosser
Keyword(s):  
Popular Music ◽  
Music Videos ◽  
Sexual Objectification

scholarly journals Tiktokers y objetivación sexual de género en retos musicales

2021 ◽  
Vol 12 (1) ◽  
pp. 7-16
Author(s):  
Arantxa Vizcaíno-Verdú ◽  
Simona Tirocchi
Keyword(s):  
Gender Differences ◽  
Body Shape ◽  
Music Industry ◽  
Facial Attractiveness ◽  
Female Gender ◽  
Music Videos ◽  
Sexual Objectification ◽  
Popular Songs ◽  
The World ◽  
The Media

The rise of social media such as TikTok, where short-content takes prominence, has generated a trend of online musical challenges. Songs from the music industry have made way for amateur choreography that is becoming viralized around the world, and replicated in a constant network algorithm. This study seeks to address gender differences and the sexual objectification of musical challenges on the platform. For this purpose, a descriptive and correlational content analysis was conducted for eight popular songs on the platform, in a sample of 400 tiktoks, 200 females and 200 males. Based on the analysis of the sexual objectification of music videos, we applied a codification that collected race and age demographics, followed by interpretative-choreographic factors such as body exposure, perpetration and gaze, decorative role, facial attractiveness, body shape, degree of global sexualization, provocative dress, and sexual dancing. The results revealed a significant statistical relationship between gender and sexual objectification in all cases, except in the choreography and sensual movements, sexual positions and seductive expressions. In the rest of the codes analyzed predominated the female gender. From this group, the exposure of body, facial attractiveness and provocative clothing differed. To sum up, the research introduces a new social phenomenon characterized by the sexualization of its young performers, where gender differences are accentuated perpetuating the media pattern of the music industry.

How Sexual Objectification Generates Dehumanization in Western and Eastern Cultures

2018 ◽  
Vol 77 (2) ◽  
pp. 69-82 ◽  
Author(s):  
Robin Wollast ◽  
Elisa Puvia ◽  
Philippe Bernard ◽  
Passagorn Tevichapong ◽  
Olivier Klein
Keyword(s):  
Social Perception ◽  
Past Research ◽  
Objectification Theory ◽  
Southeast Asian ◽  
Sexual Objectification ◽  
Intense Pain ◽  
Eastern Cultures ◽  
Theory Research ◽  
Self Objectification ◽  
Asian Sample

Abstract. Ever since Fredrickson and Roberts (1997) proposed objectification theory, research on self-objectification and – by extension – other-objectification has experienced a considerable expansion. However, most of the studies on sexual objectification have been conducted solely in Western populations. This study investigates whether the effect of target sexualization on social perception differs as a function of culture (Western vs. Eastern). Specifically, we asked a Western sample (Belgian, N = 62) and a Southeast Asian sample (Thai, N = 98) to rate sexualized versus nonsexualized targets. We found that sexual objectification results in dehumanization in both Western (Belgium) and Eastern (Thailand) cultures. Specifically, participants from both countries attributed less competence and less agency to sexualized than to nonsexualized targets, and they reported that they would administer more intense pain to sexualized than to nonsexualized targets. Thus, building on past research, this study suggests that the effect of target sexualization on dehumanization is a more general rather than a culture-specific phenomenon.

Viewing music videos: Emotion and viewer interpretation

2002 ◽  
Vol 14 (2) ◽  
pp. 69-79 ◽  
Author(s):  
Joan M. Preston ◽  
Michael Eden
Keyword(s):  
University Students ◽  
Emotional Content ◽  
Music Videos ◽  
Music Video ◽  
Mediating Factors ◽  
Comparative Media

Abstract. Music video (MV) content is frequently measured using researcher descriptions. This study examines subjective or viewers’ notions of sex and violence. 168 university students watched 9 mainstream MVs. Incidence counts of sex and violence involve more mediating factors than ratings. High incidents are associated with older viewers, higher scores for Expressivity, lower scores for Instrumentality, and with video orders beginning with high sex and violence. Ratings of sex and violence are associated with older viewers and lower scores for Instrumentality. For sex MVs, inexperienced viewers reported higher incidents and ratings. Because MVs tend to be sexier but less violent than TV and film, viewers may also use comparative media standards to evaluate emotional content MVs.

Sexually Degrading Music Videos and Lyrics

2012 ◽  
Vol 24 (1) ◽  
pp. 31-39 ◽  
Author(s):  
Eric L. Sprankle ◽  
Christian M. End ◽  
Miranda N. Bretz
Keyword(s):  
Undergraduate Students ◽  
Rape Myths ◽  
Music Videos ◽  
Sexual Content ◽  
Sexual Stereotypes ◽  
Male Undergraduate ◽  
The Media ◽  
The Many ◽  
Sexually Degrading ◽  
Music Lyrics

Utilizing a 2 (lyrics: present or absent) × 2 (images: present or absent) design, this study examined the unique effects of sexually degrading music videos and music lyrics on males’ aggressive behavior toward women, as well as males’ endorsement of rape myths and sexual stereotypes. Under the guise of a media memory study, 187 male undergraduate students were randomly assigned to one of four conditions. Despite the many psychological theories predicting an effect, the presentation of sexually degrading content in a visual or auditory medium (or combination thereof) did not significantly alter the participants’ aggression and self-reported endorsement of rape myths and sexual stereotypes. The null findings challenge the many corporate and governmental restrictions placed on sexual content in the media over concern for harmful effects.

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