Asian medical marketing, a review of factors affecting Asian medical tourism development

The Lut desert is one of the largest and most attractive deserts in Iran. The value of desert tourism remains unclear for Iran’s economy and has only recently been taken into consideration by the authorities, although its true national and international value remains unclear. This study was aimed at investigating the factors that influence tourism development in the Lut desert. Data collected through the purposive sampling method was analyzed using Interpretive Structural Modeling and the MICMAC Analysis. According to the results, cost-effective travel expenses, security, and safety provided in the desert, together with appropriate media advertising and illustration of the Lut desert (branding) are the leading factors that influence tourism in the Lut desert in Iran. This paper highlighted the importance of desert tourism, especially in this region.

Download Full-text

Determining and Prioritizing Factors Affecting to Increase Customers Attraction of Medical Tourism from the Perspective of Arabic Countries (Case Study: Iran-Mashhad Razavi Hospital)

International Journal of Marketing Studies ◽

10.5539/ijms.v6n3p155 ◽

2014 ◽

Vol 6 (3) ◽

Cited By ~ 5

Author(s):

Farhad Saadatnia ◽

Mohammad Reza Mehregan

Keyword(s):

Medical Tourism ◽

Factors Affecting

Download Full-text

Factors Affecting Community-Based Tourism Development and Environmental Protection: Practical Study in Vietnam

Journal of Environmental Protection ◽

10.4236/jep.2020.112009 ◽

2020 ◽

Vol 11 (02) ◽

pp. 124-151

Author(s):

Nguyen Thi Minh Phuong ◽

Nguyen Van Song ◽

Tran Xuan Quang

Keyword(s):

Environmental Protection ◽

Tourism Development ◽

Community Based ◽

Factors Affecting

Download Full-text

Babymoon tourism between emotional well-being service for medical tourism and niche tourism. Development and awareness on Romanian educated women

Tourism Management ◽

10.1016/j.tourman.2018.08.006 ◽

2019 ◽

Vol 70 ◽

pp. 170-175 ◽

Cited By ~ 6

Author(s):

Manuela Rozalia Gabor ◽

Flavia Dana Oltean

Keyword(s):

Medical Tourism ◽

Tourism Development ◽

Well Being

Download Full-text

Medical tourism in the COVID-19 era: opportunities, challenges and the way ahead

Worldwide Hospitality and Tourism Themes ◽

10.1108/whatt-05-2021-0078 ◽

2021 ◽

Vol ahead-of-print (ahead-of-print) ◽

Author(s):

Arvind Chhabra ◽

Mehak Munjal ◽

Prabhu Chandra Mishra ◽

Kritika Singh ◽

Debjanee Das ◽

...

Keyword(s):

Medical Tourism ◽

Healthcare Industry ◽

Short Term ◽

Indian Government ◽

Content Type ◽

Factors Affecting ◽

Technological Advances ◽

Negative Impacts ◽

Novel Coronavirus ◽

The Impact

PurposeThe novel coronavirus has not only caused significant illness and loss of life, it has caused major disruption at local, national and global levels. While the healthcare industry is experiencing growth during the pandemic, disruption to travel has affected medical tourism. This article considers the short-term factors affecting medical tourism and how they could be mitigated by incorporating technological advances to secure long-term growth.Design/methodology/approachThe study examines data provided by the Indian government as well as from non-government sources available in the public domain to review the impact of coronavirus disease 2019 (COVID-19) on medical tourism. The authors also examine data on technological advances in the healthcare industry that could help to reduce the impact of the pandemic.FindingsThis study’s findings show that while in-person services have been seriously impacted in the short term, technological adaptation of medical services to facilitate remote medical consultation has significantly increased. This has enlarged the business opportunities available to hospitals and general practitioners, and it could be leveraged to enhance medical tourism.Originality/valueThe article provides an analysis of the impact of the pandemic on medical tourism and how technology could be used to overcome short-term negative impacts and support longer-term development.

Download Full-text

Perspectives for Medical Tourism Development in Portugal's Central Region

Global Developments in Healthcare and Medical Tourism - Advances in Hospitality, Tourism, and the Services Industry ◽

10.4018/978-1-5225-9787-2.ch007 ◽

2020 ◽

pp. 112-133

Author(s):

Gonçalo Santinha ◽

Zélia Breda ◽

Vítor Rodrigues

Keyword(s):

Central Region ◽

Medical Tourism ◽

Tourism Development ◽

Strategic Plan ◽

The Other ◽

European Directive ◽

Cross Border ◽

Potential Demand ◽

The One

The European Directive 2011/24/EU establishes the rules for the access to cross-border healthcare to ensure the mobility of patients and promote cooperation between the different Member States. This study aims to understand its impact and the role that medical tourism can play in the healthcare context in Portugal. On the one hand, it makes a reflection on the challenges arising from its adoption, and, on the other hand, it discusses the possible impacts of its implementation, specifically in two sub-regions of the Central Region, and the role of medical tourism in light of the views of health policymakers and other local and regional stakeholders. The attractive conditions of Portugal translate into a potential destination for medical tourism; however, the transposition of the Directive reveals several weaknesses. Only through the design of a strategic plan of action, necessarily collective, participative, and accountable, that lists the supply, the potential demand, and priority options for the country and for each region, it is possible to effectively develop medical tourism.

Download Full-text