Creating National Media Brand by Transmedia Storytelling in Animation Sector: A Comparison of Selected Cases from Turkey and Pakistan

Author(s):  
Asiye Ayben Celik ◽  
Nadia Nasir
MedienJournal ◽  
2017 ◽  
Vol 36 (4) ◽  
pp. 51
Author(s):  
Renira Rampazzo Gambarato ◽  
Geane Carvalho Alzamora

This paper is presented in order to understand the evolution of media dynamics in Brazil and investigate its perspectives for the future. Brazil, among the BRICS states (Brazil, Russia, India, China and South Africa), will be our focus. From a mono-mediatic paradigm to a convergent one, Brazil is developing new practices in fictional and non-fictional media. Our hypothesis is that the transmedia storytelling strategy is both the reality – although still timid – and the most probable future scenario for media development in Brazil. We can assert that transmedia storytelling is a tendency. Therefore, we will explore examples of transmedia storytelling initiatives in Brazilian media mainly related to journalism, entertainment, branding and advertisement.


2021 ◽  
Vol 10 (7) ◽  
pp. 460
Author(s):  
Mario Matthys ◽  
Laure De Cock ◽  
John Vermaut ◽  
Nico Van de Weghe ◽  
Philippe De Maeyer

More and more digital 3D city models might evolve into spatiotemporal instruments with time as the 4th dimension. For digitizing the current situation, 3D scanning and photography are suitable tools. The spatial future could be integrated using 3D drawings by public space designers and architects. The digital spatial reconstruction of lost historical environments is more complex, expensive and rarely done. Three-dimensional co-creative digital drawing with citizens’ collaboration could be a solution. In 2016, the City of Ghent (Belgium) launched the “3D city game Ghent” project with time as one of the topics, focusing on the reconstruction of disappeared environments. Ghent inhabitants modelled in open-source 3D software and added animated 3D gamification and Transmedia Storytelling, resulting in a 4D web environment and VR/AR/XR applications. This study analyses this low-cost interdisciplinary 3D co-creative process and offers a framework to enable other cities and municipalities to realise a parallel virtual universe (an animated digital twin bringing the past to life). The result of this co-creation is the start of an “Animated Spatial Time Machine” (AniSTMa), a term that was, to the best of our knowledge, never used before. This research ultimately introduces a conceptual 4D space–time diagram with a relation between the current physical situation and a growing number of 3D animated models over time.


SAGE Open ◽  
2021 ◽  
Vol 11 (2) ◽  
pp. 215824402110101
Author(s):  
Xheni Simaku

The global society which we live in nowadays makes us rethink about media system, global dynamics, and the operation of the influences that these dynamics have on national media systems. Starting from the book by Hallin and Mancini’s (2004) Comparing Media Systems: Three Models of Media and Politics, and under the Polarized Pluralist Model they proposed, the aim of this work is to compare Turkish and Italian journalists’ professionalization. This research has been conducted under the concept of professionalization that these authors suggested in their work and, more specifically, under the Polarized Pluralist Model, in which Hallin and Mancini recognize countries like Italy have the main characteristics described by the model; Turkey can also be included. The main goal of this work is to underline not only the similarities but also the differences that are encountered in these two countries in the journalistic professionalization. The methodology used is in-depth interviews with 10 journalists: five Italian and five Turkish journalists chosen from the biggest journals in their respective countries. Main topics taken into consideration were autonomy, clientelism, and professionalization in journalism based on ethics values. Even if the Polarized Pluralist Model seems to fit in both countries from a macro perspective, with the in-depth interviews, it is clearly seen that different cross-national nuances come out.


Sign in / Sign up

Export Citation Format

Share Document