Incorporating supply chain sustainability practices through end customer engagement

Author(s):  
Minelle Silva ◽  
Ana Paula Rodrigues ◽  
Ana Ferreira Alves
2020 ◽  
Vol 6 (4) ◽  
pp. 176
Author(s):  
Sumitro Sarkum ◽  
Abd. Rasyid Syamsuri ◽  
Supriadi Supriadi

This study aims to meet the theoretical needs in answering the problem of the role of the marketing function on the dynamic capability that involves the role of multi actors through engagement. In particular, the study discusses the capabilities of SMEs’ business strategy in the offline to online market. The population of this research are owners, managers, and owners and managers of SMEs in Indonesia. The results of this study indicate that the integration of the supply chain into engagement can address the problem of the role of the marketing function that connects marketing and operations. Supply chain engagement is also able to moderate employee engagement to dynamic marketing engagement but not significantly moderate customer engagement. Meanwhile, the basis of integration as a dynamic capability in market knowledge has a significant effect on the multi-actor engagement consisting of customer engagement, employee engagement, and supply chain engagement. Summary statement of contribution: Our research builds on the three elements of multi-actor engagement that are significant against dynamic marketing engagement. The main finding of this research is that the concept of novelty can answer the proposition with the result that dynamic marketing engagement can improve business performance.


2020 ◽  
Vol 7 (2) ◽  
pp. 383-418
Author(s):  
Robert C. Bird ◽  
Vivek Soundararajan

Global supply chains power 80% of world trade, but also host widespread environmental, labor, and human rights abuses in developing countries. Most scholarship focuses on some form of sanction to motivate supply chain members, but we propose that the fundamental problem is not insufficient punishment, but a lack of trust. Fickle tastes, incessant demands for lower prices, and spot market indifference force suppliers into a constant struggle for economic survival. No trust can grow in such an environment, and few sustainability practices can take meaningful root. Responding to multiple calls for scholarship in the supply chain literature, we propose a trust-building process by which supply chains can evolve from indifference and hostility to a relational partnership that produces joint investments in sustainable practices. The result is a supply chain that is more efficient, more humane, and embeds sustainability in the supply chain for the long-term.


2019 ◽  
Vol 11 (4) ◽  
pp. 1137 ◽  
Author(s):  
Muhammad Saeed ◽  
Wolfgang Kersten

With the increase in awareness of environmental and social issues associated with the development and the use of products, stakeholders—especially consumers—are showing more concern regarding these issues. To address new developments and changing trends, organizations are now compelled to identify and implement innovative and sustainable solutions, not only within their organizations’ boundaries, but also across the whole supply chain network. The primary goal of this paper was to identify and analyze drivers of sustainable supply chain management (SSCM) that influence or encourage organizations to undertake sustainability initiatives and implement sustainable solutions throughout their supply chains. For this purpose, a systematic literature review was conducted and 1559 drivers of SSCM were identified from 217 journal articles. Precise interpretation, clear definitions, restructuring, and classification into external and internal driver categories produced a list of 40 unique drivers of SSCM. The results revealed that regulatory and market pressures, with reference to the number of citations, are the most prevailing drivers of SSCM for the implementation of sustainability practices. Classification of the drivers of SSCM into primary and secondary driver categories may assist practitioners and decision makers in prioritizing sustainability-related initiatives and adopting sustainability practices across the whole supply chain network.


2020 ◽  
Vol 40 (10) ◽  
pp. 1589-1611 ◽  
Author(s):  
Vishnu Nath ◽  
Rajat Agrawal

PurposeThe present study aims to empirically investigate whether supply chain agility and lean management practices are antecedents of supply chain social sustainability.Design/methodology/approachData were collected from 311 supply chain practitioners from the Indian manufacturing sector. Confirmatory factor analysis was employed to test the validity and reliability of the measures used, and a structural model was analyzed to test the hypotheses of the current study.FindingsThe results indicate that agility and lean practices are significant antecedents of social sustainability orientation as well as social sustainability performance. The results also suggest that agility has a significant indirect effect on operational performance via social sustainability orientation, basic social sustainability practices as well as agility is indirectly affecting social sustainability performance via social sustainability orientation and basic social sustainability practices.Practical implicationsThe results of the present study have implications for managers that want to make their supply chain more socially sustainable.Originality/valueThe study is unique in the sense that it empirically links agility and lean practices with social sustainability orientation, social substantiality performance and operational performance in supply chains.


2020 ◽  
Vol 27 (6) ◽  
pp. 2679-2691
Author(s):  
Laura Macchion ◽  
Antonella Moretto ◽  
Federico Caniato ◽  
Pamela Danese ◽  
Andrea Vinelli

2021 ◽  
Vol 13 (16) ◽  
pp. 9234
Author(s):  
Omar Alsetoohy ◽  
Baker Ayoun ◽  
Mahmoud Abou-Kamar

The COVID-19 outbreak has forced customers to shift their food habits to more locally grown products. Therefore, restaurants have begun to provide local food, which is reflected in “farm to fork” or “locally-sourced” or “farm to table” restaurants. Thus, purchasing sustainable food, specifically local food products, has become one of the most salient sustainability practices in restaurants. Therefore, this study seeks to further explore the influences of the Sustainable Local Food Supply Chain (SLFSC) of green fine-dining restaurants on tourist food experiences and destination branding in the USA. Data were analyzed using the partial least square (PLS) technique of a sample of 232 respondents. The findings of this study showed positive impacts of all sustainability dimensions on most consumption values of tourists (i.e., emotional, epistemic, health, taste/quality, etc.). The findings indicated that each sustainability dimension and overall sustainability of the local food supply chain had strong positive effects on destination branding. Finally, tourist food experiences in totality mediated the relationship between the overall Sustainable Local Food Supply Chain and destination branding. This study contributes to the existing literature by developing and validating a scale to measure the sustainability practices of local food supply chains in restaurants to fill this gap in the literature. Additionally, the findings have intimate important theoretical and practical implications.


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