From Satisfied to Memorable: An Empirical Study of Service and Experience Dimensions on Guest Outcomes in the Hospitality Industry

2017 ◽  
Vol 27 (2) ◽  
pp. 178-195 ◽  
Author(s):  
Lori J. Sipe ◽  
Mark R. Testa
Keyword(s):  
Empirical Study ◽  
Hospitality Industry

scholarly journals IMPLEMENTATION OF CUSTOMER ORIENTATION IN THE HOSPITALITY INDUSTRY: IMPLICATIONS FOR BUSINESS PERFORMANCE

2020 ◽  
Author(s):  
Marina Perišić Prodan ◽  
Keyword(s):  
Empirical Study ◽  
Competitive Advantage ◽  
Significant Relationship ◽  
Business Performance ◽  
Hospitality Industry ◽  
Customer Orientation ◽  
Marketing Management ◽  
Business Operations ◽  
Future Business

The purpose of this paper is to examine whether there is a relationship between customer orientation and successful hotel business performance. An empirical study was conducted by examining the marketing management of hotel companies in Primorje-Gorski Kotar County and Istria County. The study found that there is a statistically significant relationship between customer orientation and hotel business performance. The results of the research can be used in practice by the marketing management of hotel companies to determine long-term directions of action. In order to take into account, the wants and needs of the guest and to achieve a competitive advantage, the implementation of customer orientation should be a fundamental postulate in the future business operations of all providers of the hotel offering.

scholarly journals Extent of Staff Professional Ethical on Customers' Commitment in Hotel Industry: An Empirical Study - Three-star Hotels in Jordan

2016 ◽  
Vol 9 (12) ◽  
pp. 76
Author(s):  
Nouria Fleah Al-Juboori
Keyword(s):  
Empirical Study ◽  
Professional Ethics ◽  
Hospitality Industry ◽  
Positive Relationship ◽  
Hotel Industry ◽  
Point Of View ◽  
Primary Data ◽  
Practical Situation ◽  
Independent Variables ◽  
Simple Regression

<p>The aim of this study is to understand the practical situation of work ethics in hospitality industry organizations in Jordan by focusing on professional ethics in relation to employees and managers. It also focuses on how such professional ethics prevail in hospitality industry facilities and affect customers’ commitment‏. The study used primary data by distributing a questionnaire to staff in three-star hotels. The results revealed a positive relationship between the dependent and independent variables from the staffs' point of view by using simple regression. It is also concluded that professional ethical principles can be applied in hospitality facilities, primarily in dealing with customers   and maintaining ethical trust; and that the staff (employees and managers) understands and appreciates the importance of having professional ethics in their organizations, as they lead to customer satisfaction and increases the level of commitment.</p>

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