scholarly journals Mega-event impact assessment and policy attribution: embedded case study, social housing, and the 2010 Winter Olympic Games

2015 ◽  
Vol 7 (3) ◽  
pp. 266-281 ◽  
Author(s):  
Caitlin Pentifallo ◽  
Robert VanWynsberghe
Keyword(s):  
Impact Assessment ◽  
Social Housing ◽  
Olympic Games ◽  
Winter Olympic Games ◽  
Mega Event ◽  
Embedded Case Study

The Economic Benefits of Mega Events: A Myth or a Reality? A Longitudinal Study on the Olympic Games

2011 ◽  
Vol 25 (1) ◽  
pp. 11-23 ◽  
Author(s):  
Chengli Tien ◽  
Huai-Chun Lo ◽  
Hsiou-Wei Lin
Keyword(s):  
Economic Impact ◽  
Olympic Games ◽  
Panel Data Analysis ◽  
Economic Benefits ◽  
Decision Makers ◽  
Host Countries ◽  
Mega Events ◽  
Winter Olympic Games ◽  
Mega Event ◽  
The Olympic Games

This study concerns research related to mega events, such as the Olympic Games, to determine whether the economic impact of the Olympic Games on the host countries is significant. This study uses two methods, panel data analysis and event study, to test hypotheses based on the data from 15 countries that have hosted 24 summer and winter Olympic Games. The results indicate that the economic impact of the Olympic Games on the host countries is only significant in terms of certain parameters (i.e., gross domestic product performance and unemployment) in the short term. These findings provide decision makers with comprehensive and multidimensional knowledge about the economic impact of hosting a mega event and about whether their objectives can be realized as expected.

scholarly journals Analysis of Destination Images in the Emerging Ski Market: The Case Study in the Host City of the 2022 Beijing Winter Olympic Games

2022 ◽  
Vol 14 (1) ◽  
pp. 555
Author(s):  
Yuanxiang Peng ◽  
Ping Yin ◽  
Kurt Matzler
Keyword(s):  
Latent Dirichlet Allocation ◽  
Olympic Games ◽  
Destination Image ◽  
Allocation Model ◽  
Latent Dirichlet Allocation Model ◽  
Ski Resorts ◽  
Managerial Implications ◽  
Winter Olympic Games ◽  
Negative Sentiment

This study aims to propose a text mining framework suitable for destination image (DI) research based on UGC (User Generated Content), which combines the LDA (Latent Dirichlet Allocation) model and sentiment analysis method based on custom rules and lexicon to identify and analyze the DI in the emerging ski market. The ski resorts in the host city of the 2022 Winter Olympic Games are selected as a case study. The findings reveal that (1) 9 image attributes, out of which two image attributes have not been identified before in winter destination studies, namely beginner suitability and ticketing service. (2) In the past seven snow seasons, the negative sentiment of tourists has shown a continuous downward trend. The positive sentiment has exhibited a slow upward trend. (3) For tourists from destination countries affected by the Winter Olympic Games, the destination image will be improved when the destination meets their expectations. When the destination cannot meet their expectations, the tourists still believe that the holding of the Winter Olympic will enhance the destination’s situation. The theoretical and managerial implications of these findings are discussed.

scholarly journals Territorial Marketing Applied of Great Events: The Case Study of Cortina d’Ampezzo

2021 ◽  
Vol 17 (5) ◽  
Author(s):  
Silvia Fedrici ◽  
Elisa Rancati
Keyword(s):  
Olympic Games ◽  
Event Data ◽  
Tourism Destination ◽  
Territorial Marketing ◽  
Winter Olympic Games ◽  
The Olympic Games

Territorial marketing and great events marketing is generally considered by academics and professionals as a discipline with dynamic and not fully distinct fields. This study aims to develop research in these fields, examining the impacts of territorial marketing on a tourism destination during a great event. Data collected from tourists in Cortina d’Ampezzo (Italy) demonstrates that this destination became famous following territorial marketing used for the Olympic Games in 1956 and its attractiveness is still alive, so much so that it has been chosen once again to host the 2026 Winter Olympic Games. This study underlines how territorial marketing has created a tourism destination that can attract tourists regardless of the great event.

scholarly journals Variability of News Interpretation in Political Discourse (A Case Study of the Internet Materials Covering the 2014 and 2018 Winter Olympic Games)

2021 ◽  
pp. 568-583
Author(s):  
Nikolay D. Golev ◽  
Lidiya G. Kim ◽  
Irina V. Saveleva
Keyword(s):  
Political Discourse ◽  
Olympic Games ◽  
Point Of View ◽  
The Internet ◽  
Political Issues ◽  
Sports Events ◽  
Winter Olympic Games ◽  
Political Background ◽  
The Media

This paper focuses on the analysis of the discourse formed by the ordinary citizens discussing news on the Internet social networks. Conceptualizing the theory of the variability of interpretation, the authors study political discourse emerging on Runet, with the aim of identifying the determinants of variation. The empirical base is the news published on “Newsland.com”, which covers the 2014 and 2018 Olympic Games. These mediated events do not aim to focus on political issues. However, they stimulate the interpretation activity of the addressees who tend to discuss political background of the sports events as well as to disclose major problems in society. As the analysis shows, there are two groups of factors influencing the interpretation activity of the participants of political discussions on the Russian Internet: objective, determined by the text as a sign, and subjective, determined by the interpreter’s attitude towards the mediated event. The authors argue that the semantic and pragmatic presumptions, as well as the implicatures of the media news are among the mechanisms of interpretative variation. Additionally, the paper shows a significant role in the interpretation of such a subjective category as anticipation or expectation, which also refers to the implicatures. This factor largely determines the interpreter’s point of view on the information presented in the article. The methodological pathos of the article is to assert the possibility of identifying, describing and modeling internal and deep categories of everyday political discourse based on the analysis of its external manifestations

scholarly journals Having a Say? The Potential of Local Events As a Tool for Community Engagement

2020 ◽  
Vol 24 (4) ◽  
pp. 435-445 ◽  
Author(s):  
Nancy Stevenson
Keyword(s):  
Community Engagement ◽  
Sense Of Community ◽  
Olympic Games ◽  
Local People ◽  
Shared Experiences ◽  
London 2012 ◽  
Mega Event ◽  
Diverse Groups

This article uses a case study to consider community event practices that include local people in discussions about the regeneration of their neighborhood and capture their responses to change. It is set in an area adjacent to the Queen Elizabeth Olympic Park, the site of London 2012 Olympic Games, and tracks the Hackney Wick Curiosity Shop (hereafter called the Curiosity Shop), an initiative that used events to engage diverse groups and develop shared experiences. The article explores the nature of these events identifying their potential and limitations. It identifies characteristics (conviviality, playfulness, creativity, and accessibility) that appear to create a powerful tool to involve local people, helping to develop a sense of community and producing locally generated place images. In this case their potential is not fully realized because the Curiosity Shop is situated within the complex context and turbulence associated with a mega-event and a major regeneration project where the market-led processes of reimaging and regenerating the area are dominant. This frenzied regeneration context is unusual, and it is argued the conviviality, playfulness, creativity, and accessibility identified here should be investigated further in a setting that is less turbulent to evaluate their effectiveness in engaging communities in debate, discussion, and collective reimagination of their localities.

scholarly journals The Long-Standing Issue of Mobility at the Olympics: From Host Cities to Host Regions in the Ongoing Case Study of Milan–Cortina 2026

2022 ◽  
Vol 14 (2) ◽  
pp. 910
Author(s):  
Gustavo Lopes dos Santos ◽  
Rosário Macário ◽  
Marie Delaplace ◽  
Stefano Di Vita
Keyword(s):  
Urban Areas ◽  
Olympic Games ◽  
International Olympic Committee ◽  
Academic Literature ◽  
Mobility Problem ◽  
New Challenges ◽  
Mega Event ◽  
Public Opposition ◽  
The Olympic Games

Due to public opposition against the unsustainability of hosting the Olympic Games, the International Olympic Committee adopted Olympic Agenda 2020 to adjust the event requirements to address modern society’s sustainability concerns. Since its implementation, the Agenda has driven important changes regarding the planning and organization of the Olympics, including the possibility of regions being hosts. This allows the sprawl of Olympic venues over larger territories, theoretically facilitating the alignment of event requirements with the needs of the intensively growing contemporary urban areas. However, the larger the host territory, the more complex becomes its mobility planning, as transport requirements for participants still have to be fulfilled, and the host populations still expect to inherit benefits from any investments made. The objective of this paper is to identify and discuss new challenges that such modifications bring for mega-event mobility planning. First, based on the academic literature of case studies of previous Olympic cities, a theoretical framework to systematize the mobility problem at the Olympic Games is proposed for further validation, identifying the dimensions of the related knowledge frames. Second, the mobility planning for the case study of the first ever Olympic region—the Milan–Cortina 2026 Winter Games—is described. Using this case study, the proposed framework is then extrapolated for cases of Olympic regions in order to identify any shifts in the paradigm of mobility planning when increasing the spatial scale of Olympic hosts. Conclusions indicate that, if properly addressed, unsustainability might be mitigated in Olympic regions, but mega-event planners will have to consider new issues affecting host communities and event stakeholders.

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