This article examines the cost structure of the enterprise, the cost structure that makes up the production cost of the product (works, services). As a result of the research, proposals were developed to optimize the cost of the product. In particular, the use of modern innovative technologies in all processes of production and improvement of production; extensive use of local, cheap and quality raw materials in the production of products; increase labor productivity and improve the skills of employees using skilled labor in production; the need to reduce transportation and sales costs by improving the supply chain has been suggested in the study