Conceptualization and Examination of the Push-Pull-Mooring Framework in Predicting Fitness Consumer Switching Behavior

2021 ◽  
pp. 1-23
Author(s):  
Kyungyeol (Anthony) Kim
Keyword(s):  
Switching Behavior ◽  
Consumer Switching

Consumer switching behavior in the Asian banking market

2004 ◽  
Vol 18 (3) ◽  
pp. 215-223 ◽  
Author(s):  
Philip Gerrard ◽  
J. Barton Cunningham
Keyword(s):  
Switching Behavior ◽  
Banking Market ◽  
Consumer Switching

Reasons to switch: empowered vs less powerful bank customers

2019 ◽  
Vol 37 (6) ◽  
pp. 1441-1461 ◽  
Author(s):  
Jeanette Carlsson Hauff
Keyword(s):  
Service Provider ◽  
Financial Services ◽  
Online Survey ◽  
Financial Institution ◽  
Service Failure ◽  
Survey Methods ◽  
Mediating Effect ◽  
Switching Behavior ◽  
Content Type ◽  
Consumer Switching

Purpose The purpose of this paper is to contribute to the existing literature of driving and impeding switching factors by operationalizing the catalyst factor of perceived power among customers. Acknowledging the importance of trust in a financial context, a trust-based framework for the analysis is used. The study explicitly analyzes factors of importance for subsequent switching of banks for empowered customers (i.e. savers) and low-on-power customers (i.e. borrowers). Design/methodology/approach The study measures factors driving or impeding switch of service provider, together with measures of trust and power using online survey methods. The sample is intended to focus on savers and borrowers, defined quantitatively as well as perception wise. Through a multi-group SEM analysis, differences between the samples of savers and borrowers are analyzed. The dependent variable was in both cases inclination to switch. Findings The paper manages to define differences between empowered and less empowered customers, such as borrowers and savers. The mediating effect of trust prevails only for borrowers: here, the only effect on switching behavior stems from a full mediation of stability through trust. For savers, direct influences of both service failure and lack of involvement on trust are of major importance. The importance of trust, however, is lacking; for the sample of savers, the link between trust and switching behavior is insignificant. Practical implications The results may be used as a tool box in order to address consumer switching behavior and mobility in the financial services market. The biggest obstacle for switching banks among savers is the low level of involvement. This has clear implications regarding how to increase switching, e.g., by raising interest. Focusing instead on borrowers, stability of the chosen financial institution turned out to be the most important factor. Originality/value This paper introduces a view on consumer switching behavior, taking into account differences regarding service provider relations (empowered savers vs less empowered borrowers) and the importance of trust in these two settings. The paper introduces trust as a mediator between switching behavior and four determinants: stability, personal relations, service failure and internet-related issues, and involvement.

scholarly journals Switching intentions in Telecom industry: a case of University students in Bahawalpur

2013 ◽  
Vol 3 (3) ◽  
pp. 355
Author(s):  
Muhammad Rizwan ◽  
Muhammad Aurangzeb Khan ◽  
Rabia Khan ◽  
Saima Shafiq
Keyword(s):  
Service Failure ◽  
Switching Behavior ◽  
Telecommunication Industry ◽  
Retention Period ◽  
Services Sector ◽  
Customer Switching ◽  
Negative Effect ◽  
Core Service ◽  
Consumer Switching ◽  
Self Administered Questionnaire

Consumers are the valuable assets of the organization as they are the ultimate destination of any product or services since they are the ultimate users of the any product or services thus the success of any organization depends upon the satisfaction  of the customers, if not they will switch to other brands. The present paper attempt to study the consumer switching intentions in the telecommunication industry. The research aimed to find the reasons behind the customer switching behavior in cellular services sector of Pakistan. To conduct the research, we surveyed 170 respondents across the different departments in the ISLAMIA UNIVERSITY BAHAWALPUR. The survey was based on the self administered questionnaire. Respondents were selected on the random basis. After examining the collected results, we inferred that the customer switching intentions mainly dependent on the price, core service failure and then the customer satisfaction. This research also confirms the negative effect of trust on switching .intentions .Trust can increase the loyalty of customer which decreases the intentions of consumers to switch. Using regression it is concluded that proposed variables have a significant relationship with the switching. Companies should focus on these factors to retain their customers and make them loyal enough that they could have a long retention period with the company.

In or Out

2011 ◽  
Vol 23 (2) ◽  
pp. 37-56 ◽  
Author(s):  
Yinglei Wang ◽  
Darren Meister ◽  
Peter H. Gray
Keyword(s):  
Information Technology ◽  
Competitive Advantage ◽  
Knowledge Integration ◽  
Switching Behavior ◽  
Knowledge Sources ◽  
External Knowledge ◽  
Work Settings ◽  
International Consulting ◽  
Contemporary Work ◽  
Consumer Switching

The way individuals use internal and external knowledge sources influences organizational knowledge integration, an important source of competitive advantage. Drawing on research into knowledge sourcing and consumer switching behavior, the authors develop an integrated model to understand individuals’ choices between internal and external knowledge sources in contemporary work settings, where information technology has made both easily accessible. A test of the model using survey data collected from an international consulting firm yields an important new insight: satisfied individuals in knowledge reuse friendly environments are likely to use internal knowledge sources while they may also be tempted by easily accessible external knowledge sources. The implications for researchers and practitioners are also discussed.

SEDUCING CUSTOMERS WITH FOND MEMORIES: THE EFFECT OF NOSTALGIA ON CONSUMER SWITCHING BEHAVIOR

2018 ◽  
Vol 2018 ◽  
pp. 1031-1031 ◽  
Author(s):  
Zhongqiang (Tak) Huang ◽  
◽  
Xun (Irene) Huang ◽  
Yuwei Jiang
Keyword(s):  
Switching Behavior ◽  
Consumer Switching

Risk factors of consumer switching behavior for cross-border e-commerce mobile platform

2020 ◽  
Vol 18 (1) ◽  
pp. 1
Author(s):  
Yunpeng Yang ◽  
Lifan Yang ◽  
Jianzheng Yang ◽  
Chongjun Fan ◽  
Hongmin Chen
Keyword(s):  
Risk Factors ◽  
Mobile Platform ◽  
Switching Behavior ◽  
Cross Border ◽  
Consumer Switching

Consumers’ switching motivations and intention in the case of bank mergers: a cross-cultural study

2017 ◽  
Vol 35 (2) ◽  
pp. 254-274 ◽  
Author(s):  
Maya F. Farah
Keyword(s):  
Banking Sector ◽  
Service Providers ◽  
Critical Role ◽  
Real Life ◽  
Retail Banking ◽  
Cross Cultural ◽  
Switching Behavior ◽  
Content Type ◽  
Consumer Switching ◽  
The Impact

Purpose The purpose of this paper is to analyze consumer switching behavior, which in the retail banking sector is of outmost importance, particularly during financial crises and in their ensuing consolidation pressures. Moreover, research indicates that cultural values play a critical role in determining a customer’s likelihood to switch the service provider. The theory of planned behavior offers a comprehensive theoretical framework for an understanding of this behavior. Its application implies that switching is influenced not only by one’s attitudes toward changing banking service providers, but also by the merger situation at hand, the influence of significant others, and whether the switching decision is under one’s behavioral control. Design/methodology/approach This paper scrutinizes the merger between Lloyds TSB and Halifax Bank of Scotland in the Spanish market, with a focus on the differences between British and Spanish consumers. In all, 30 face-to-face exploratory interviews were conducted with a sample of customers from both nationalities selected through a purposive sampling technique. Findings The results indicate that the switching behavior within the banking sector is largely determined by one’s cultural background. While individualistic consumers are more prone to switch banks, collectivist consumers are highly risk averse and are unwilling to lose the established relations with a bank’s personnel. These particular characteristics make them unlikely to switch banks irrespective of a merger and its related consequences. Originality/value This paper examines the impact of cross-cultural differences on consumer switching motivations and intentions in the particular case of a real-life banks’ merger.

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