Evaluation of the All Right? Campaign’s Facebook intervention post-disaster in Canterbury, New Zealand

2019 ◽  
Vol 35 (1) ◽  
pp. 111-122 ◽  
Author(s):  
Kristi Calder ◽  
Lucy D’Aeth ◽  
Sue Turner ◽  
Annabel Begg ◽  
Ekant Veer ◽  
...  
Keyword(s):  
Mental Health ◽  
Social Media ◽  
Health Promotion ◽  
Success Factors ◽  
Mental Health Promotion ◽  
Health Promotion Campaign ◽  
Local Setting ◽  
The Social ◽  
Media Component ◽  
Post Disaster

Summary The All Right? campaign was developed as a mental health promotion campaign following the 2010–2011 Canterbury earthquakes. One aspect of the overall campaign was the utilisation of social media as a means of promoting wellbeing messages. This research evaluates the use of the All Right? Facebook page as a means of promoting wellbeing after a major natural disaster. Quantitative and qualitative methods were used to gather data about the social media component of the All Right? campaign. Findings indicate that the All Right? Facebook page has become a valued source of consistent wellbeing tips and advice -‘the place that I go’. Wellbeing reminders posted on the page were especially valued following earthquake aftershocks. High proportions of respondents to a survey (n = 212) linked from the All Right? Facebook page agreed that the page was helpful (98%), gave people ideas of things that they can do to help themselves (96%), and made people think about their wellbeing (93%). Over four fifths (85%) of respondents had done activities as a result of what they saw on the All Right? Facebook page. Success factors for the Facebook page often mirrored those for the campaign itself, including: local research to inform the use of appropriate language for translating evidence-based wellbeing messages into a local setting; not being marketed as a government message; and effectively combining public health and communications expertise. Success factors specific to the Facebook page included: regular posts with a focus on issues that affect everyone in Canterbury post-disaster; timely posts, especially immediately following aftershocks; a consistent tone for the All Right? Facebook page; and balancing wellbeing facts and tips with other content that was relevant to the Canterbury population. The overall success of the All Right? Facebook page was reliant on being part of a trusted population-wide mental health promotion campaign.

scholarly journals Identifying public stakeholders effective on mental health promotion in Iran

2020 ◽  
Author(s):  
Behzad Damari ◽  
Mohammad Reza Amir Esmaili ◽  
Noora Rafiee ◽  
Ahmad Hajebi
Keyword(s):  
Mental Health ◽  
Health Promotion ◽  
Social Welfare ◽  
Educational Institution ◽  
Health Sector ◽  
Mental Health Promotion ◽  
Ministry Of Education ◽  
Islamic Republic ◽  
The Social ◽  
Islamic Republic Of Iran

Abstract Background: It is not always easy to put mental health on the agenda of sectors other than the health sector. However, it is now confirmed that mental health promotion policies need innovations beyond the scope of the health sector to be efficient. Thus, in this study, an attempt was made to identify the most effective stakeholders of the public sector in the field of mental health promotion in Iran to help the policy-makers of said sector and to encourage the inter-sectoral cooperation and further involvement of these effective sectors in mental health promotion plans. Methods: This was a mixed-methods study. From the data of the first step (literature review and a survey involving professors of relevant disciplines), the names of government agencies related to the domain of mental health were extracted. In the second step, a checklist was developed, the horizontal axis of which was the relevant organizations and the vertical axis was the social risk factors effective on mental health promotion. The data of this step were analyzed by the simple additive weighting method. In the final step, a table was plotted in the form of institutional mapping in order to summarize the organizations affecting each risk factor. Results: The Islamic Consultative Assembly, the Ministry of Interior, the Islamic Republic of Iran Broadcasting, the Ministry of Cooperatives, Labor, and Social Welfare, and the Ministry of Education were identified as five organizations with the greatest impacts on the social determinants of mental health promotion in Iran. Conclusions: Significant impacts can be exerted by institutions such as the Islamic Consultative Assembly (as the legislator), the Ministry of Interior and its subsidiary entities such as municipalities and governors (as the administrators of homeland security and support for safe and appropriate urban and local facilities), the Islamic Republic of Iran Broadcasting (as the national media), the Ministry of Cooperatives, Labor, and Social Welfare (as the institution in charge of employment, job security, and social welfare), and the Ministry of Education (as the educational institution of the country).

scholarly journals A quasi-experimental and Guided Social Media Intervention to Improve Mental Health Literacy Level of Urban School Adolescents in Ethiopia: A Detailed Study Protocol

2020 ◽  
Author(s):  
Hailemariam Mamo Hassen ◽  
Manas Ranjan Behera ◽  
Pratap Kumar Jena ◽  
Sudhir Kumar Satpathy
Keyword(s):  
Mental Health ◽  
Social Media ◽  
Health Promotion ◽  
Health Literacy ◽  
Mental Health Literacy ◽  
Urban School ◽  
Mental Health Promotion ◽  
Health Literacy Level ◽  
Quasi Experimental ◽  
Literacy Level

Abstract Background: Studies showed Ethiopian adolescents have lower knowledge and awareness about resilient and risk factors and preventive methods of mental health problems that increases mental health promotion and prevention gap. Addressing this gap in school settings using technology assisted mental health promotion platforms could help improve mental health literacy level. Therefore, evaluating effectiveness outcomes of guided social media intervention to improve mental health literacy of school adolescents is convenient issue. Methods: Quantitative and quasi-experimental study will be used among urban school adolescent in Dire Dawa, Ethiopia. Following pretest measure among adolescents who have smart phones or social media access and age > 15 years old, participants will be assigned by regression discontinuity design as good as random and then mental health literacy module will be delivered through face book/telegram group to be created for about four weeks and posttest will be done after lapse of a week. Control group will receive posts on effective academic studying skills. Adapted and tested questionnaire in convenient local languages along with English version will be used. Inferential statistics will be applied with significance level of p<0.05. Informed voluntary consent will be obtained from participants, their parents/guardians and school directors. Ethical approval is already obtained.Discussion: Mental health promotion in school settings most importantly using technology assisted mental health promotion platforms supposed to be cost-effective, accessible, acceptable, adoptable, appropriate, feasible, reliable, scalable and sustainable approach helping tailor mental health literacy focused mental health first aid practices still deficient and new for Ethiopia. The study will test the hypothesis whether social media is effective channel of intervention in improving mental health literacy level of urban school adolescents.

scholarly journals Identifying Public Stakeholders Effective on Mental Health Promotion in Iran

2020 ◽  
Author(s):  
Behzad Damari ◽  
Mohammad Reza Amir Esmaili ◽  
noora rafiee ◽  
Ahmad Hajebi
Keyword(s):  
Mental Health ◽  
Health Promotion ◽  
Social Welfare ◽  
Educational Institution ◽  
Health Sector ◽  
Mental Health Promotion ◽  
Ministry Of Education ◽  
Islamic Republic ◽  
The Social ◽  
Islamic Republic Of Iran

Abstract Background: It is not always easy to put mental health on the agenda of sectors other than the health sector. However, it is now confirmed that mental health promotion policies need innovations beyond the scope of the health sector to be efficient. Thus, in this study, an attempt was made to identify the most effective stakeholders of the public sector in the field of mental health promotion in Iran to help the policy-makers of said sector and to encourage the inter-sectoral cooperation and further involvement of these effective sectors in mental health promotion plans.Methods: This was a mixed-methods study. From the data of the first step (literature review and a survey involving professors of relevant disciplines), the names of government agencies related to the domain of mental health were extracted. In the second step, a checklist was developed, the horizontal axis of which was the relevant organizations and the vertical axis was the social risk factors effective on mental health promotion. The data of this step were analyzed by the simple additive weighting method. In the final step, a table was plotted in the form of institutional mapping in order to summarize the organizations affecting each risk factor.Results: The Islamic Consultative Assembly, the Ministry of Interior, the Islamic Republic of Iran Broadcasting, the Ministry of Cooperatives, Labor, and Social Welfare, and the Ministry of Education were identified as five organizations with the greatest impacts on the social determinants of mental health promotion in Iran. Conclusions: Significant impacts can be exerted by institutions such as the Islamic Consultative Assembly (as the legislator), the Ministry of Interior and its subsidiary entities such as municipalities and governors (as the administrators of homeland security and support for safe and appropriate urban and local facilities), the Islamic Republic of Iran Broadcasting (as the national media), the Ministry of Cooperatives, Labor, and Social Welfare (as the institution in charge of employment, job security, and social welfare), and the Ministry of Education (as the educational institution of the country).

Examining social media and hashtags as digital tools: A descriptive content analysis of #blackboyjoy and #theblackmancan on Instagram (Preprint)

2021 ◽  
Author(s):  
Kofoworola DA Williams ◽  
Sharyn A Dougherty ◽  
Emily G Lattie ◽  
Jeanine PD Guidry ◽  
Kellie E Carlyle
Keyword(s):  
Mental Health ◽  
Social Support ◽  
Social Media ◽  
Health Promotion ◽  
Content Analysis ◽  
Black Men ◽  
Cognitive Theory ◽  
Mental Health Promotion ◽  
Positive Interactions ◽  
Design Elements

BACKGROUND From a public health perspective, social media may be a viable avenue to promote mental health among Black men. As a digital tool, social media is widely accessible and increasingly used to challenge societal standards and misrepresentations of marginalized populations in the media. Social media users utilize hashtags and visual, text-based imagery to challenge misrepresentations, garner social support, and discuss a variety of health issues. OBJECTIVE This study presents a content analysis of hashtags about Black men and examines how visual and text-based social media messages can be used to present lived experiences of a marginalized population, as well as how the public engages with these posts. METHODS Posts containing #theblackmancan and #blackboyjoy hashtags were extracted from Instagram during Spring 2019. All posts were analyzed by two independent coders using a codebook. Social Cognitive Theory (SCT) and formative literature were used to guide analyses of how these posts related to attitudes, beliefs, and values associated with race, gender, and social support. RESULTS Of the 500 posts extracted, most were image-based (73.6%). 54.4% were posted by an individual and 27% by a community organization. 53.8% were posted by individuals from Black populations. 35.4% of posts contained images of only males. Posts depicted images of Black men as fathers (20%) and Black men being celebrated (20.2%) and expressing joy (43.4%). Posts (25.4%) also depicted Black men in relation to gender atypical behavior, such as caring for children. Variables related to education and restrictive affection showed up much less. Similarly, variables associated with SCT, such as self-efficacy (7.8%), collective efficacy (10%) and emotional support (10.2%) were rarely present in posts. Engagement via likes (Mdn = 1671, P<.001), comments (P<.001) and views (P<.001) for posts containing #theblackmancan were significantly higher compared to #blackboyjoy (Mdn = 140). Posts containing elements of celebrating Black men (P<.001) and gender atypical behavior (P<.001) had significantly higher engagement, as well. There were also significantly higher levels of engagement (P=.003) for posts containing informational support. CONCLUSIONS Hashtags #blackboyjoy and #theblackmancan promote positive user-generated visual and text-based content on Instagram and promote positive interactions among Black and diverse communities. Future research should examine the relevance of utilizing these, and other, hashtags in mental health promotion. Interventional efforts should investigate the potential for such imagery to serve as culturally relevant design elements for prevention efforts geared towards mental health promotion and prevention among minority men.

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