The Making of a Modern Temple and a Hindu City

Author(s):  
Deonnie Moodie

This book is about what temples do for Hindus in the modern era, particularly those who belong to India’s diverse and evolving middle classes. While many excoriate these sites as emblematic of all that is backward about Hinduism and India, many others work to modernize them so that they might become emblems of a proud heritage and of the nation’s future. I take Kālīghāṭ Temple, a powerful pilgrimage site dedicated to the dark goddess Kālī, in Kolkata (formerly Calcutta) as a case study in the phenomenon by which middle-class Hindus work to modernize temples. At the height of the colonial era in the 1890s, they wrote books and articles attaching this temple to both rationalist and spiritual forms of Hinduism. In the middle decades of the twentieth century, they filed and adjudicated lawsuits to secularize and democratize its management structure. Today, in the wake of India’s economic liberalization, they work to gentrify Kālīghāṭ’s physical spaces. The conceptual, institutional, and physical forms of this religious site are thus facets through which middle-class Hindus produce and publicize their modernity, as well as their cities’ and their nation’s. The use of Kālīghāṭ as a means to modernization is by no means uncontested. The temple plays a very different role in the lives and livelihoods of individuals from across the class spectrum. The future of this and other temples across India thus relies on complex negotiations between actors of multiple class backgrounds who read their various needs onto these sites.

2005 ◽  
Vol 14 (1) ◽  
pp. 65-105 ◽  
Author(s):  
JÁNOS M. RAINE

The aim of this case study of the two Antalls, father and son (the latter became the first Hungarian prime minister after the free elections in 1990) is to present and analyse the period that coincided with the post-1956 development of the Kádár system. Its apparent success, efficiency and partial, surrogate, legitimacy has often been explained by the so-called ‘compromise’ of the Kádárist leadership with Hungarian society after 1956, particularly the ‘old intelligentsia’ or ‘old middle classes’. In fact, while there was an obvious continuity in institutions and ideology between the classic Stalinist regime and that of Kádár, the societal and political practice of the system gradually changed. The Antalls were representative of the inter-war upper middle class (the father) and the participants in the 1956 revolution (the son). Discrimination according to their social background, prevalent in the early 1950s, diminished at the turn of the 1960s, so that someone descended from the former Christian middle class, like the younger József Antall, could be recruited into the intelligentsia.


2012 ◽  
Vol 601 ◽  
pp. 626-634
Author(s):  
Daria Loi ◽  
Subhashini Ganapathy ◽  
Sasanka Prabhala

The middle and upper middle class population in the often termed emerging markets is typically a less investigated target as most consumer research and development efforts for such markets are primarily focused on rural communities as well as the lower to middle class population. We believe that, in a context where emerging markets are in constant transformation and the middle to upper middle classes are on a substantial growth path, it is important to explore appropriate ways to address these market segments as they represent an opportunity space for technological research and development. This paper discusses and shares results of a recent case study where a number of concepts and products were developed for such market segments in emerging markets and subsequently tested in China, Egypt, India and Brazil. This paper is an extended version of “The rise of middle and upper middle class in emerging markets: Products and service opportunities”, published in Proceedings of the 20th Australian Conference on Computer-Human Interactions: Designing for Habitus and Habitat, OZCHI, 2008 [1].


Author(s):  
Ursula Rao

Mass media have always played a crucial role for negotiating the image of the nation. This holds true also for India. My article reflects changes in the Indian media market and examines how reshaped media outlets contribute towards generating fresh images of the nation for public consumption. The focus is on English language newspapers which are consumed by the growing Indian middle classes. How do newspapers influence the relation between commerce and politics and shape its public images? The case study elaborates the role journalists play towards shaping a public culture that devalues politics and hails consumerism. I argue that in a high pressure corporate environment reporters find a new voice as political commentators while accommodating within a discursive formation that promotes positive thinking about corporations, markets and commodities. News articles are an uneasy compromise that implement companies’ directives, realise a critical political ethos and expresse a longing for a new India.


2016 ◽  
Vol 16 (1) ◽  
pp. 119-129 ◽  
Author(s):  
Alex Nunn ◽  
Daniela Tepe-Belfrage

This article looks at the promise of the ‘New Middle Class’ (NMC) inherent in the neoliberal ideological ideal of individualising societal responsibility for well-being and success. The article points to how this promise enables a discourse and practice of welfare reform and a disciplining of life styles particularly targeting the very poor in society. Women and some ethnic minorities are particularly prone to poverty and then therefore also discipline. The article then provides a case study of the Troubled Families Programme (TFP) and shows how the programme and the way it is constructed and managed partly undermines the provision of the material needs to alleviate people from poverty and re-produces discourses of poor lifestyle and parenting choices as sources of poverty, thereby undermining the ‘middle-class’ promise.


2018 ◽  
Vol 2 (1) ◽  
pp. 7-24
Author(s):  
Anne Katrine De Hemmer Gudme

This article investigates the importance of smell in the sacrificial cults of the ancient Mediterranean, using the Yahweh temple on Mount Gerizim and the Hebrew Bible as a case-study. The material shows that smell was an important factor in delineating sacred space in the ancient world and that the sense of smell was a crucial part of the conceptualization of the meeting between the human and the divine.  In the Hebrew Bible, the temple cult is pervaded by smell. There is the sacred oil laced with spices and aromatics with which the sanctuary and the priests are anointed. There is the fragrant and luxurious incense, which is burnt every day in front of Yahweh and finally there are the sacrifices and offerings that are burnt on the altar as ‘gifts of fire’ and as ‘pleasing odors’ to Yahweh. The gifts that are given to Yahweh are explicitly described as pleasing to the deity’s sense of smell. On Mount Gerizim, which is close to present-day Nablus on the west bank, there once stood a temple dedicated to the god Yahweh, whom we also know from the Hebrew Bible. The temple was in use from the Persian to the Hellenistic period (ca. 450 – 110 BCE) and during this time thousands of animals (mostly goats, sheep, pigeons and cows) were slaughtered and burnt on the altar as gifts to Yahweh. The worshippers who came to the sanctuary – and we know some of them by name because they left inscriptions commemorating their visit to the temple – would have experienced an overwhelming combination of smells: the smell of spicy herbs baked by the sun that is carried by the wind, the smell of humans standing close together and the smell of animals, of dung and blood, and behind it all as a backdrop of scent the constant smell of the sacrificial smoke that rises to the sky.


Author(s):  
Deonnie Moodie

At the turn of the twenty-first century, middle-class men and women formed non-governmental organizations (NGOs) and filed public interest litigation suits (PILs) in order to expand temple space, knock down buildings that block views of Kālīghāṭ’s façade, and remove undesirable materials and populations from its environs. Employing the language of cleanliness and order, they worked (and continue to work) to make Kālīghāṭ a “must-see” tourist attraction. Scholarship has shown that India’s new middle classes—those produced through India’s economic liberalization policies in the 1990s—desire highly visible forms demonstrating their modernity as well as their uniqueness on the international stage of urban space. The example of Kālīghāṭ indicates how India’s new middle classes build on the work of the old middle classes to deploy the temple as emblematic of both their modernity and their Indian-ness. In so doing, they read the idioms of public space onto sacred space.


Author(s):  
Sarah Webb ◽  
Anna Cristina Pertierra

In the Philippines, socioeconomic relations that result from deeply uneven market engagements have long made consumption a moral affair. Ecoconscious lifestyles and consumer practices remain largely the domain of elite and middle-class Filipinos, and as such, engagement with sustainable and environmentally friendly consumption may be seen not only as a marker of class distinction but also as a critique of urban and rural poor livelihood practices deemed to be environmentally detrimental. Focusing on a case study from Palawan Island, the chapter discusses some dilemmas that have arisen as the application of “eco” to tourism practices has become widespread and attractive to middle-class Filipinos with steadily growing spending power. The relevance of class to considering dilemmas of political consumerism is not unique to the Philippines, and these issues provide an opportunity to critically reflect on who benefits from political consumerism.


Author(s):  
Charles Edward McGuire

Between 1810 and 1835 the British musical audience expanded from the nobility and the gentry to include members of the middle classes. Using the contemporary musical festival as a case study, this chapter examines how the accommodation of this larger, more intellectually diverse audience led to an early manifestation of the modern concert-listener. This development is explored in terms of factors that aided in the creation of a physical or intellectual “listening space.” These aspects include physical structures (stages, galleries), educational structures (histories of musical festivals, commentaries for training listeners), and linguistic structures (new terms to describe listening processes). As this chapter reveals, these structures solidified a common listening experience for the larger audience, while reinforcing class distinctions within it.


2021 ◽  
pp. 146954052110220
Author(s):  
Alexandra Kviat

Although prosumption and the sharing economy are currently at the cutting edge of consumer culture research, little attempt has been made to explore the theoretical relationship between these concepts and approach them with a pluralistic, dynamic, nuanced and ethnographically informed lens moving beyond the dichotomies of capitalism versus anti-capitalism, rhetoric versus reality, exploitation versus empowerment and traditional versus digital consumer culture. This article addresses these gaps by focusing on the phenomenon of pay-per-minute cafes – physical spaces inspired by digital culture and meant to apply its principles in the brick-and-mortar servicescape. Drawing on a multi-site, multi-method case study of the world’s first pay-per-minute cafe franchise, the article shows a multitude of ways in which prosumption and the sharing economy, both shaped by different configurations of organisational culture, physical design, food offer and pricing policy, are conceived, interpreted and experienced by the firms and customers across the franchise and argues that conflicts and contradictions arising from this diversity cannot be reduced to the narrative of consumer exploitation. Finally, while both prosumption and the sharing economy are typically defined by the use of digital platforms, this article makes a case for a post-digital approach to consumer culture research, looking into the cultural impact of digital technology on traditional servicescapes.


2015 ◽  
Vol 114 (19) ◽  
Author(s):  
Oleksandr V. Pylypovskyi ◽  
Volodymyr P. Kravchuk ◽  
Denis D. Sheka ◽  
Denys Makarov ◽  
Oliver G. Schmidt ◽  
...  
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