Post-digital prosumption and the sharing economy of space: The pay-per-minute cafe

2021 ◽  
pp. 146954052110220
Author(s):  
Alexandra Kviat
Keyword(s):  
Consumer Culture ◽  
Digital Technology ◽  
Sharing Economy ◽  
Digital Culture ◽  
Cultural Impact ◽  
Pricing Policy ◽  
Digital Platforms ◽  
Brick And Mortar ◽  
Physical Spaces

Although prosumption and the sharing economy are currently at the cutting edge of consumer culture research, little attempt has been made to explore the theoretical relationship between these concepts and approach them with a pluralistic, dynamic, nuanced and ethnographically informed lens moving beyond the dichotomies of capitalism versus anti-capitalism, rhetoric versus reality, exploitation versus empowerment and traditional versus digital consumer culture. This article addresses these gaps by focusing on the phenomenon of pay-per-minute cafes – physical spaces inspired by digital culture and meant to apply its principles in the brick-and-mortar servicescape. Drawing on a multi-site, multi-method case study of the world’s first pay-per-minute cafe franchise, the article shows a multitude of ways in which prosumption and the sharing economy, both shaped by different configurations of organisational culture, physical design, food offer and pricing policy, are conceived, interpreted and experienced by the firms and customers across the franchise and argues that conflicts and contradictions arising from this diversity cannot be reduced to the narrative of consumer exploitation. Finally, while both prosumption and the sharing economy are typically defined by the use of digital platforms, this article makes a case for a post-digital approach to consumer culture research, looking into the cultural impact of digital technology on traditional servicescapes.

Sharing Economy Startups: New Wave of Networked Business Models in the Changing World

2018 ◽  
Vol 3 (4) ◽  
pp. 12-19
Author(s):  
Tuija Toivola
Keyword(s):  
Success Factors ◽  
Business Models ◽  
Early Stage ◽  
Sharing Economy ◽  
Customer Relationships ◽  
Collaborative Consumption ◽  
Digital Platforms ◽  
Horizontal Networks

The relatively new phenomenon called sharing economy, or collaborative consumption, is best known by the companies like Airbnb and Uber. These companies use mobile applications and web platforms to match people willing to share a room or a car with others who need a ride or a place to stay. The peer-to-peer economy has disrupted traditional business models and upset the regulatory status quo (Shueh, 2014). Sharing economy has challenged mature industries, such as hotels, restaurants, cars, by providing consumers with convenient and effective access to resources without the financial, emotional or social burdens of ownership. In that sense, sharing economy is also an access economy (Eckhardt & Bardhi, 2015). There is a whole bunch of new startups springing up and joining the sharing economy movement. Companies are inventing new ways of integrating customers in their value creation processes in order to enhance the success of new service concepts. In this study, sharing economy is defined as a set of practices and business models based on horizontal networks and the participation of a community (Ouishare; Ismail, 2014). The aim of this study is to increase understanding of how the new networked startups operate and how they create value for their customers. We especially look at the role of platforms, the innovations in organizing the business and the role of the networks and communities. The data is collected from a Finnish sharing economy startup operating in the restaurant industry (lunch leftovers). The early stage startups’ business model is compared to the leading startups in the sharing economy. The data is collected by interviewing the entrepreneurs, drawing the customer journeys and visualizing the elements of their business models. A case study is used as a method because the study aims to explain what kind of business models sharing economy startups use and what is the role of the different elements in their success in partnerships, resources, customer relationships, and communities. A Case study is relevant when the study requires an extensive and in-depth description of the phenomenon (Yin, 2014). As a result, this study will provide insight into how the new sharing economy startups organize their businesses to create unique value for the customers. This article will contribute to the increasing interest of enhancing customer experience and raise some key elements for the success factors of the sharing economy. Also, the study will highlight the possibilities of digital platforms enhancing the growth and internationalization of startups.

3D technology in fashion: from concept to consumer

2018 ◽  
Vol 22 (2) ◽  
pp. 240-251 ◽  
Author(s):  
Veronica Arribas ◽  
José A. Alfaro
Keyword(s):  
Value Chain ◽  
Digital Technology ◽  
Academic Research ◽  
Digital Culture ◽  
Fashion Industry ◽  
3D Technology ◽  
Content Type ◽  
Haute Couture ◽  
3D Software

Purpose The purpose of this paper is to show how 3D digital technology can bring value to the fashion industry by analysing the specific benefits it offers along the value chain. Additionally, the authors show some of the challenges ahead identified for both software and fashion firms. Design/methodology/approach The authors present by means of a case study the experience of an haute couture designer who used 3D digital technology – in collaboration with a recognised 3D software company – for developing his first luxury footwear collection. Findings The enhancement of creativity and a better communication with suppliers are just some of the benefits identified in the case study from the use of 3D digital technology. In addition, challenges such as the development of a digital culture or the need for technology simplification are drawn from the case. Practical implications Apart from the benefits and challenges drawn from the case study, which can be useful to practitioners in this industry, the authors also identify the collaboration through which the experience took place as an interesting practice to implement as a previous step of a digital transformation strategy. Originality/value Despite the growing interest the fashion industry is showing in the use of new digital technologies, academic research on this topic is still scarce. Therefore, the case study presented in this paper adds value to the literature showing how 3D technology can help fashion from concept to consumer.

scholarly journals New Social Practices in the Field of Museum Education in Brazil: Digital Culture and Social Networks

2021 ◽  
pp. 71-87
Author(s):  
Dalton Lopes Martins ◽  
Luciana Conrado Martins ◽  
Danielle Do Carmo
Keyword(s):  
Digital Technology ◽  
Museum Education ◽  
National Policy ◽  
Social Practices ◽  
Digital Culture ◽  
Important Research Topic ◽  
National Museums ◽  
Educational Potential ◽  
Education In Brazil

The use of digital technology and creation of network infrastructures in Brazil’s national museums has emerged as an important research topic in recent years, either from the perspective of finding new ways to socialize collections and to expand their potential or by implementing new practices to manage and organize these institutions. This article aims to debate how museum education sectors can establish new social practices of digital culture based on the perspectives identified by digital technologies. To this end, a reflection was carried out based on the educational potential proposed by the National Policy on Museum Education, and a case study was performed based on the experience of the Tainacan project, implemented by the Brazilian Museum Institute for the socialization of museum collections in the digital universe. The results are still preliminary; however, they can show how the practices of digital culture, considering that the network has its own characteristics and socialization strategies that are inherent to it, which can be used in favour of museum education, constitute operational possibilities, which can be applied in the reality of Brazilian museum institutions.

Principles for sharing economy formation in the digital society

2020 ◽  
Vol 16 (5) ◽  
pp. 800-821
Author(s):  
E.V. Popov ◽  
K.A. Semyachkov
Keyword(s):  
Network Effects ◽  
Sharing Economy ◽  
Network Effect ◽  
Industrial Society ◽  
Economic Activities ◽  
Digital Platforms ◽  
Digital Society ◽  
Modern Economy ◽  
Characteristic Features ◽  
The Impact

Subject. The article addresses economic relations that are formed in various areas of economic application of digital platforms. The target of the research is the modern economy of digital platforms across different economic activities. Objectives. The aim is to systematize principles for share economy formation in the context of the digital society development. Methods. We employ general scientific methods of research. Results. The study shows that the development of digital platforms is one of the most important trends in the development of the modern economy. We classified certain characteristic features of modern digital platforms, analyzed principles for their creation. The paper emphasizes that the network effects achieved through the use of digital platforms are an important factor in the development of the share economy. The network effect describes the impact of the number of the platform users on the value created for each of them. The paper also considers differences in the organization of traditional economy companies and companies that are based on the digital platform model, reveals specifics of changes in socio-economic systems caused by the development of digital platforms, systematizes principles of the sharing economy formation in the context of the digital society development. Conclusions. The analyzed principles for sharing economy development on the basis of digital platforms can be applied to create models for the purpose of forecasting the transformation of economic activity in the post-industrial society.

O Direito do Trabalho (des)conectado nas plataformas digitais

2019 ◽  
Vol 4 (1) ◽  
pp. 246-266
Author(s):  
Murilo Carvalho Sampaio Oliveira
Keyword(s):  
Social Relationships ◽  
Business Model ◽  
Economic Condition ◽  
Labor Law ◽  
Sharing Economy ◽  
Digital Economy ◽  
Business Activity ◽  
Digital Platforms ◽  
The Impact ◽  
Conditions Of Work

RESUMO:Este artigo trata dos impactos das plataformas digitais no Direito do Trabalho, tomando como exemplo sintomático o padrão da plataforma Uber. Inicia discutindo o cenário da economia digital e suas transformações nos modos de organizar a atividade empresarial, caracterizando a disrupção destas tecnologias e examinando criticamente se tais inovações situam-se realmente no discurso de economia do compartilhamento. Adiante, aborda as condições fáticas das plataformas de trabalho, questionando a dimensão formal-jurídica de liberdade e a condição econômica de hipossuficiência. Examina o caso da Uber como paradigma do modelo de organização empresarial desta economia digital e a situação dos seus motoristas tidos como parceiros para, ao final, pontuar algumas conclusões a cerca da necessidade do Direito Trabalho estar conectado com essas novas relações sociaisABSTRACT:This article deals with the impact of digital platforms in Labor Law, taking as a symptomatic example the standards of the Uber platform. It begins by discussing the the digital economy scenario and its transformations in the way business activity organize itself, characterizing the disruption of these technologies and critically examining whether such innovations are really part of the sharing economy speech. Hereinafter, it addresses the factual conditions of work platforms, questioning the formal-legal dimension of freedom and the economic condition of hypo-sufficiency. It examines the case of Uber as a paradigm of a business model organization in the digital economy and the situation of its drivers, taken as partners in order to, in the end of it, point some conclusions about the need of Labor Law to be connected with these new social relationships.

Conclusion

2020 ◽  
pp. 698-719
Author(s):  
Ronald E. Rice ◽  
Simeon J. Yates ◽  
Jordana Blejmar
Keyword(s):  
Digital Technology ◽  
Digital Literacy ◽  
Theory Development ◽  
Policy Implications ◽  
Digital Culture ◽  
Future Research ◽  
Technology And Society ◽  
Ongoing Research ◽  
Positive Effects ◽  
Research Areas

We conclude the Handbook of Digital Technology and Society by identifying topics that appear in multiple chapters, are more unique to some chapters, and that represent general themes across the material. Each of these is considered separately for the ESRC theme chapters and the non-ESRC chapters. In the ESRC theme chapters, cross-cutting research topics include digital divides and inequalities; data and digital literacy; governance, regulation, and legislation; and the roles and impacts of major platforms. Cross-cutting challenges include methods; theory development, testing, and evaluation; ethics; big data; and multi-platform/holistic studies. Gaps include policy implications, and digital culture. In the non-ESRC chapters, more cross-cutting themes include future research and methods; technology venues; relationships; content and creation; culture and everyday life; theory; and societal effects. More unique, these were digitization of self; managing digital experience; names for the digital/social era; ethics; user groups; civic issues; health, and positive effects. The chapter also shows how the non-ESRC chapters may be clustered together based on their shared themes and subthemes, identifying two general themes of more micro and more macro topics. The identification of both more and less common topics and themes can provide the basis for understanding the landscape of prior research, what areas need to be included in ongoing research, and what research areas might benefit from more attention. The chapter ends with some recommendations for such ongoing and future research in the rich, important, and challenging area of digital technology and society.

scholarly journals Coupling of Chiralities in Spin and Physical Spaces: The Möbius Ring as a Case Study

2015 ◽  
Vol 114 (19) ◽  
Author(s):  
Oleksandr V. Pylypovskyi ◽  
Volodymyr P. Kravchuk ◽  
Denis D. Sheka ◽  
Denys Makarov ◽  
Oliver G. Schmidt ◽  
...  
Keyword(s):  
Physical Spaces
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