Embracing Colorblindness
Chapter 4 traces the transformation of segregationist theology into the blossoming ideas of colorblind individualism in the early 1970s. This chapter narrates the integration of the United Methodist denomination to demonstrate how some white evangelicals adopted a language of colorblindness in an attempt to subvert racial integration. The story of South Carolina’s Methodists illuminates ways that religious ideas can adapt to the imperatives of the culture in which they reside. Accordingly, this chapter demonstrates that while many evangelicals were still influenced by traditional notions of segregationist theology, the growing acceptance of racial equality in American society dictated the need for new rhetoric to keep segregationist Christianity in line with cultural benchmarks of acceptability. Colorblind individualism proved to be such rhetoric.