After Vanity Metrics

2021 ◽  
pp. 271-290
Author(s):  
Richard Rogers
Keyword(s):  
Social Media ◽  
Research Agenda ◽  
Applied Research ◽  
Social Issues ◽  
Media Use ◽  
Social Media Use ◽  
Modes Of Engagement ◽  
Alternative Metrics

‘Vanity metrics,’ as they are critically termed, measure the performative work an individual carries out on social media. Posting on social media and subsequently displaying and maintaining like, view, and follow counts have been critiqued as both distracting modes of engagement as well as performance in a ‘success theater’. The notion of vanity metrics additionally implies how one may consider reworking the metrics. In an undertaking he calls ‘critical analytics’, the author proposes an alternative metrics project akin to altmetrics in science but utilized instead to measure actor activity around social issues and causes in social media. Critical analytics are means to analyse dominant voice, concern, commitment, positioning, and alignment of actors using social media to work on social issues and causes, seeking to contribute a conceptual and applied research agenda to orient the study of social media use and activity metrics.

scholarly journals The Influence of Social Media on the Empathy Levels of Chinese Secondary Students

2018 ◽  
Vol 10 (3) ◽  
pp. 7
Author(s):  
Chen Shen
Keyword(s):  
Social Media ◽  
Secondary Students ◽  
Social Issues ◽  
Media Use ◽  
Empirical Studies ◽  
Social Media Use ◽  
Substantial Impact ◽  
Students First ◽  
Different Content ◽  
The Way

Social media today exerts a substantial impact on how people view various social issues, especially among secondary students, the heaviest users of social media. This paper, based on empirical studies on the time and frequency of teenagers’ social media use, as well as the way they use social media to "follow" certain topics, attempts to address how social media influences the levels of empathy in secondary students. First-hand data of questionnaires and interviews are collected among secondary students in Foshan, Guangdong, China. The data is used to analyze the extent to which using different media platforms or following different content can result in different empathy levels.

Identity and Speech in Sports in the Social Media Era

2017 ◽  
Author(s):  
Jimmy Sanderson
Keyword(s):  
Social Media ◽  
First Amendment ◽  
Social Issues ◽  
Media Use ◽  
Social Media Use ◽  
Communication Structures ◽  
Legal Implications ◽  
The Social ◽  
Social Media Platforms ◽  
Sport Organization

Social media has ushered in seismic shifts to communication structures in society and these effects extend to the world of sport, where athletes and sports figures routinely divulge content on social media platforms. This chapter discusses athletes’ and other sports figures’ social media use to express their identity, which includes showcasing more of their personality, expressing dissent, and providing commentary on political and social issues. The chapter discusses legal implications for sport organization administrators as they seek to balance organizational reputation with First Amendment rights. The chapter also addresses related issues that can manifest in the online sphere, such as private commentary becoming public, threats made to athletes, and social media use by organization employees that can negatively impact athletes and harm the organization.

Social Media Use and Students’ Health-Lifestyle Modification in University of Calabar, Nigeria

2019 ◽  
Vol 5 (1) ◽  
pp. 47
Author(s):  
Ntongha Eni Ikpi ◽  
Veronica Akwenabuaye Undelikwo
Keyword(s):  
Social Media ◽  
Undergraduate Students ◽  
Lifestyle Modification ◽  
Media Use ◽  
Survey Design ◽  
Health Sector ◽  
Positive Health ◽  
Social Media Use ◽  
Health Lifestyle ◽  
Use Of Social Media

The use of social media platforms has over the years become a veritable tool for individuals, groups, institutions and corporate bodies for the promotion of health and wellness. In recent times, social media has become one of the most potent agents of the media through which health issues are addressed as well as generated and disseminated to different populations in society. The study was conducted to examine social media use and students’ health lifestyle modification in the University of Calabar, Nigeria. It sought to determine the extent to which students’ use of social media (Facebook, Twitter, and WhatsApp) influences the modification of their health-related lifestyles such as eating habits, sexual behaviour, cigarette and alcohol consumption, drug use and the engagement in fitness activities. The study adopted a randomized descriptive survey design and used a sample of 300 undergraduate students. The questionnaire was the main instrument used for collection of data while simple percentages and means were used to determine the difference between the expected mean of 2.50 and the observed means across various items in the questionnaire. The results showed that apart from Twitter, social media use by University of Calabar students has significantly influenced the modification of their health lifestyles. Since social media has become a veritable tool for the promotion of positive health lifestyle, effort should be made by government through the health sector to create more awareness among students and the entire population of social media users, on the health benefits accruing from use of social media.

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