Data Subject Rights in Relation to Profiling
Keyword(s):
Chapter 8 focuses on the provisions of Articles 21 and 22 of the GDPR in relation to profiling. The chapter first provides the reader with the essential context on profiling as a building block of the data economy. It then discusses how the GDPR tackles the risks of profiling, providing a legal analysis of the right to object and the right not to be subject to automated decision-making. These two rights, together with the right to information and access to the extent that they refer to automated decision-making, form a cluster of rights that can be referred to as a ‘choice architecture for data subjects’ and can be particularly useful to control profiling.