High‐involvement and low‐involvement products

2008 ◽  
Vol 12 (2) ◽  
pp. 232-243 ◽  
Author(s):  
Laetitia Radder ◽  
Wei Huang
Keyword(s):  
South Africa ◽  
South African ◽  
Brand Awareness ◽  
Convenience Sample ◽  
African Students ◽  
High Involvement ◽  
Content Type ◽  
Nelson Mandela ◽  
Port Elizabeth ◽  
Metropolitan University

PurposeKnowledge of brand awareness and its role is important for the design of an organisation's marketing strategies. This study aims to determine the brand awareness of high‐ and low‐involvement products among Black and non‐Black students enrolled at a South African university.Design/methodology/approachA self‐administered survey was completed by a convenience sample of 300 students of the Nelson Mandela Metropolitan University in Port Elizabeth, South Africa. The focal high‐involvement product was sportswear clothing and the low‐involvement product, coffee.FindingsThe results indicated a higher awareness of high‐involvement product brands than of low‐involvement product brands. Advertising played an important role in the awareness of sportswear clothing brands, but seemed unimportant in the case of coffee. The brand name was important for coffee, while the name and the logo played a role in students' awareness of sportswear brands.Research limitations/implicationsThis study was limited to students of the Nelson Mandela Metropolitan University (NMMU) in Port Elizabeth, South Africa and to sportswear clothing and coffee product categories. Future studies could comprise larger samples, different contexts and other product or service categories.Practical implicationsThe findings suggest that marketers employ different strategies to create and increase brand awareness for high‐ and low‐involvement products.Originality/valuePrevious research found that brand awareness played an important role in low‐involvement products; however, little is known about brand awareness differences between high‐ and low‐involvement products, particularly with respect to the brand awareness of South African students.

Landmark local poll will recast South Africa politics

2016 ◽  
Keyword(s):  
South Africa ◽  
Rural Development ◽  
Voter Turnout ◽  
Local Level ◽  
Moderate Increase ◽  
Content Type ◽  
Nelson Mandela ◽  
Port Elizabeth ◽  
Municipal Election

Significance The party secured 54% of the vote compared to 62% in the last municipal election in 2011. The opposition Democratic Alliance (DA) saw a moderate increase overall but made substantial gains in key cities, notably Nelson Mandela Bay (NMB), which incorporates Port Elizabeth, the capital Tshwane (Pretoria) and Johannesburg. Impacts Relatively high voter turnout (58%) will provide incoming administrations with strong mandates to carry out their policy programmes. Violent incidents may occur in the coming weeks as local-level competition over municipal posts intensifies. Racial tensions exacerbated by the ANC and EFF's inflammatory rhetoric during campaigning will likely ease now that the poll has passed. The results may push the national ANC government to consolidate its core support by prioritising spending on rural development.

Web-based health information seeking

2019 ◽  
Vol 37 (4) ◽  
pp. 933-944 ◽  
Author(s):  
Annika Rantala ◽  
Heidi Enwald ◽  
Sandy Zinn
Keyword(s):  
South Africa ◽  
Health Information ◽  
South African ◽  
Information Seeking ◽  
Small Scale ◽  
Health Information Seeking ◽  
African Students ◽  
Web Based ◽  
Content Type ◽  
Internet Penetration

Purpose The purpose of this paper is to examine differences of health information seeking among Finnish and South African university students. The focus is on weight management and on how students utilise various internet sources. Design/methodology/approach Data were collected with a web-based, structured survey by using convenience sampling. Descriptive statistics and Pearson’s χ2 test were utilised in the analysis. Findings Overall, health information was more often encountered than sought on purpose. Passive information seeking was more common for South African students as almost a third of them report encountering it several times a week. As an information source, South African students opted for social networking sites more frequently than search engines, the latter being the first choice for Finnish students. Discussion boards were more popular among South African students, and, on the other hand, web-based health calculators among Finns. Research limitations/implications This is a small-scale comparative study. The results are not to be generalised, but may provide clues about the information seeking differences between Finland and South Africa. Practical implications Media literacy, digital literacy and health information literacy of young adults should be emphasised so that they would be able to evaluate information for reliability and accuracy in order to help them make appropriate decisions when confronted by health information online. Social implications The implications of the study are that health providers and professionals should be more prominent on social media sites, which are popular ways for young people to discover information. Originality/value Comparative studies are rare. This comparison is between Finland, where internet penetration is 94 per cent, and South Africa, where internet penetration is 54 per cent.

The Final ‘Thank You’

Derrida Today ◽  
2010 ◽  
Vol 3 (1) ◽  
pp. 21-36
Author(s):  
Grant Farred
Keyword(s):  
South Africa ◽  
South African ◽  
Jacques Derrida ◽  
Political Transition ◽  
The Other ◽  
World Cup ◽  
The Core ◽  
Nelson Mandela ◽  
Black President ◽  
The Moment

‘The Final “Thank You”’ uses the work of Jacques Derrida and Friedrich Nietzsche to think the occasion of the 1995 rugby World Cup, hosted by the newly democratic South Africa. This paper deploys Nietzsche's Zarathustra to critique how a figure such as Nelson Mandela is understood as a ‘Superman’ or an ‘Overhuman’ in the moment of political transition. The philosophical focus of the paper, however, turns on the ‘thank yous’ exchanged by the white South African rugby captain, François Pienaar, and the black president at the event of the Springbok victory. It is the value, and the proximity and negation, of the ‘thank yous’ – the relation of one to the other – that constitutes the core of the article. 1

scholarly journals Shopping list development and use of advertisements’ pre-store food-buying practices within different socio-economic status areas in South Africa

2017 ◽  
Vol 119 (12) ◽  
pp. 2880-2902
Author(s):  
Rodney Graeme Duffett ◽  
Crystal Foster
Keyword(s):  
South Africa ◽  
South African ◽  
Developing Country ◽  
Economic Status ◽  
Demographic Characteristics ◽  
Low Ses ◽  
Content Type ◽  
Shopping List ◽  
Food Shopping ◽  
Food Buying Practices

Purpose The purpose of this paper is to determine whether there is a difference in the development of shopping lists and use of advertisements as pre-store food-buying practices in terms of planned shopping by South African consumers who dwell in different socio-economic status (SES) areas. The paper also considers the influence of shopper and socio-demographic characteristics on pre-store food-buying practices in a developing country. Design/methodology/approach A self-administered questionnaire was used to survey 1 200 consumers in retail stores in low, middle and high SES areas in South Africa. A generalised linear model was employed for the statistical analysis of pre-store food-buying practices within the SES area groups in a developing country. Findings South African consumers that reside in high SES area displayed the largest of shopping list development, while consumers who dwell in low SES areas showed the highest incidence of advertisement usage. Several shopper and socio-demographic characteristics were also found to have an influence on pre-store food-buying practices in different SES areas in South Africa. Research limitations/implications A qualitative approach would offer a deeper understanding of consumers’ pre-store food shopping predispositions as opposed to the quantitative approach, which was adopted for this study. A longitudinal design would also provide a more extensive representation of pre-store food shopping practices over a longer time frame than cross-sectional research. The survey was conducted on Saturdays, whereas consumers who shop during the week may have different shopping and socio-demographic characteristics. Practical implications Astute food brands, marketers and grocery stores could use the findings of this study to assist with their marketing efforts that they direct at consumers in different SES areas in South Africa and other developing countries. Social implications The findings of this study may assist consumers in developing countries, especially those who reside in low SES areas, with food-buying strategies to reduce food costs, make wiser purchase decisions and reduce shopping. Originality/value No study (to the best of the researchers’ knowledge) has considered shopping list development and use of advertisements’ pre-store food-buying practices in different SES areas in a developing country. Furthermore, there is a dearth of research analysing shopper and socio-demographic characteristics in relation to pre-store food-buying practices among different SES areas in developing and developed countries.

An overview of the current state of interlibrary loans in South Africa

2015 ◽  
Vol 43 (2) ◽  
pp. 76-83
Author(s):  
Jenny Raubenheimer ◽  
John Stephen van Niekerk
Keyword(s):  
South Africa ◽  
South African ◽  
Information Provision ◽  
Literature Study ◽  
Content Type ◽  
Current Trends ◽  
Current State ◽  
Computer Library ◽  
Practical Implications ◽  
Essential Service

Purpose – The purpose of this paper is to review interlending development in South Africa and current trends in interlending. Design/methodology/approach – Literature study and survey. Findings – Interlending is still an essential service in South Africa. Interlending systems must be used effectively to ensure rapid delivery of requested interlibrary loans. There is a significant use of WorldShare ILL, but there is a scope for substantial development. Research limitations/implications – This is not a comprehensive study but focusses on current interlending activities at some of the larger South African academic and special libraries and the use of Online Computer Library Centre systems. Practical implications – The paper provides some historical information and the extent of current interlending and systems used. Social implications – The paper gives an indication of the value of interlending in South Africa and its contribution to information provision. Originality/value – The paper provides a snapshot of interlending in South Africa and areas for development.

Michael Harmel (1915-1974): A South African Communist and His Discourse

2021 ◽  
Author(s):  
◽  
Milan Oralek
Keyword(s):  
South Africa ◽  
South African ◽  
Political Identity ◽  
African National Congress ◽  
Core Beliefs ◽  
Literary Interpretation ◽  
Nelson Mandela ◽  
Private Correspondence ◽  
National Congress ◽  
Actual Contribution

<p>This thesis explores the life and work of a South African journalist, editor, and activist Michael Alan Harmel (1915–1974), a political mentor and friend of Nelson Mandela. A resolute believer in racial equality and Marxism-Leninism, Harmel devoted his life to fighting, with “the pen” as well as “the sword”, segregation and apartheid, and promoting an alliance of communists with the African National Congress as a stepping stone to socialism in South Africa. Part 1, after tracing his Jewish-Lithuanian and Irish family roots, follows Harmel from his birth to 1940 when, having joined the Communist Party of South Africa, he got married and was elected secretary of the District Committee in Johannesburg. The focus is on factors germane to the formation of his political identity. The narrative section is accompanied by an analytical sketch. This, using tools of close literary interpretation, catalogues Harmel’s core beliefs as they inscribed themselves in his journalism, histories, a sci-fi novel, party memoranda, and private correspondence. The objective is to delineate his ideological outlook, put to the test the assessment of Harmel—undeniably a skilled publicist—as a “creative thinker” and “theorist”, and determine his actual contribution to the liberation discourse.</p>

Michael Harmel (1915-1974): A South African Communist and His Discourse

2021 ◽  
Author(s):  
◽  
Milan Oralek
Keyword(s):  
South Africa ◽  
South African ◽  
Political Identity ◽  
African National Congress ◽  
Core Beliefs ◽  
Literary Interpretation ◽  
Nelson Mandela ◽  
Private Correspondence ◽  
National Congress ◽  
Actual Contribution

<p>This thesis explores the life and work of a South African journalist, editor, and activist Michael Alan Harmel (1915–1974), a political mentor and friend of Nelson Mandela. A resolute believer in racial equality and Marxism-Leninism, Harmel devoted his life to fighting, with “the pen” as well as “the sword”, segregation and apartheid, and promoting an alliance of communists with the African National Congress as a stepping stone to socialism in South Africa. Part 1, after tracing his Jewish-Lithuanian and Irish family roots, follows Harmel from his birth to 1940 when, having joined the Communist Party of South Africa, he got married and was elected secretary of the District Committee in Johannesburg. The focus is on factors germane to the formation of his political identity. The narrative section is accompanied by an analytical sketch. This, using tools of close literary interpretation, catalogues Harmel’s core beliefs as they inscribed themselves in his journalism, histories, a sci-fi novel, party memoranda, and private correspondence. The objective is to delineate his ideological outlook, put to the test the assessment of Harmel—undeniably a skilled publicist—as a “creative thinker” and “theorist”, and determine his actual contribution to the liberation discourse.</p>

Risk management factors contributing to transgressions in the procurement practices in South African SOEs

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Lindani Myeza ◽  
Naledi Nkhi ◽  
Warren Maroun
Keyword(s):  
South Africa ◽  
Risk Management ◽  
Public Sector ◽  
South African ◽  
Public Procurement ◽  
African State ◽  
Political Influence ◽  
Structured Interviews ◽  
Content Type ◽  
Executive Level

PurposeThe study aims to deepen the understanding of why risk management principles are circumvented, thereby contributing to transgressions in public procurement for South African state-owned enterprises (SOEs). A deeper understanding of why risk management principles are circumvented is especially important in South Africa, given the high social, economic and environmental risks to which national and major SOEs are exposed in the procurement process.Design/methodology/approachThe study uses a qualitative design, based on detailed semi-structured interviews with 19 participants comprising management advisors, forensic investigators and auditors to explore why risk management principles are circumvented by South Africa SOEs.FindingsThe results of the study indicate that the tone that is set at political and executive level plays an important role in determining compliance with risk management principles by lower-level staff. Intense levels of political influence at SOEs are the main reason behind risk management systems being undermined.Originality/valueThe current study is one of the first explorations of why transgressions in public procurement continue to be evident despite risk management reforms being adopted by South Africa public sector. The research responds to the call for more studies on why reforms in South Africa public sector are not reducing transgression in public procurement. The study provides primary evidence on the importance of political and executive leadership in influencing the effectiveness of risk management reforms in the public sector.

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