Carnival Corporation: The Challenges of Cutting Costs While Maintaining Quality and Customer Satisfaction

2018 ◽  
pp. 1-16
Author(s):  
Dick Verbeek
Keyword(s):  
Supply Chain ◽  
Supply Chain Management ◽  
Customer Satisfaction ◽  
Customer Service ◽  
Chain Management ◽  
Cruise Line ◽  
Management Issues

This case study has been developed to facilitate discussion about current supply chain management issues and potential solutions. The scenario presented in this case is very representative of the pressures experienced by supply chain managers. Namely, the need to reduce costs while maintaining quality and customer service. This case presents some unusual challenges and constraints that are unique to the cruise line industry. These constraints can provide an opportunity to explore new supply chain paradigms.

Vendor Managed Inventory and Strategy

2020 ◽  
Vol 9 (3) ◽  
pp. 1-20
Author(s):  
Alan D. Smith
Keyword(s):  
Supply Chain ◽  
Supply Chain Management ◽  
Customer Satisfaction ◽  
Basic Research ◽  
Vendor Managed Inventory ◽  
Chain Management ◽  
Research Show ◽  
Global Reach

Vendor-managed inventory (VMI) may be perceived as a business agreement between a supplier and a buyer in which the supplier manages the customer's inventory for a fee. The purpose of this paper is to examine potential and current VMI relationships between two large Pittsburgh-based companies, mostly from a global reach perspective. The initial findings of the research show that not implementing a VMI system could potentially hurt these companies, while supporting the basic research proposition that VMI will increase customer satisfaction ratings and revenues for both companies. Within this case study, there are several main questions throughout the paper. These questions are what are the goals in the case study of supply chain management (SCM) in terms of their operations? How will these goals affect the operations? What are the different perspectives from the buyer and supplier? Will the need to implement a global SCM strategy continue to exist, especially under the pressures of Covid-19?

scholarly journals Supply Chain Management and Organizational Performance: an Empirical Investigation with Special to E-Commerce Organizations in India

2021 ◽  
Vol 5 (6) ◽  
pp. 17-21
Author(s):  
M. Sreenivasulu Reddy ◽  
P. Raghunadha Reddy
Keyword(s):  
Supply Chain ◽  
Supply Chain Management ◽  
Organizational Performance ◽  
Customer Service ◽  
Operational Performance ◽  
Critical Element ◽  
Timely Manner ◽  
Chain Management ◽  
Different Levels ◽  
Management Issues

Supply chain management (SCM) is a crucial strategic driver for increasing operational performance and maximizing the achievement of organizational objectives, such as improved productivity, improved customer service and enhanced profitability. The age of both market globalization and outsourcing has started, and many companies tend to manage their supply chain and logistics activities. Most of these organizations understand that SCM needs to be tested for its performance in order to create an effective and efficient supply chain. Since e-commerce buys and sells goods over the Internet, in addition to payment between the two parties, it is the transfer of goods that also needs to occur in a correct and timely manner, hence the need for the supply chain. The supply chain is the most critical element for companies to boom in e-commerce, which needs to be quick, uninterrupted and safe. The competition is fierce because not one or two, but hundreds of e-commerce companies are competing for market share, each finding and creating specific strategies for sale and distribution. The present study is an attempt to examine various issues of supply chain management in the E-Commerce context. Although there is a lack of literature in this context, the current study critically reviewed the current literature and built a questionnaire with the inputs from leading e-commerce managers by identifying the main supply chain management issues such as preparation, inbound, outbound, returns, orders and trying to find the effect of these variables on organizational efficiency. A sample size of 100 employees employed in supply chain departments at different levels of five leading e-commerce fashion & lifestyle organizations in India was taken for a questionnaire survey as a sampling unit. The study found fascinating insights of supply chain management in e-commerce, which eventually benefit the marketers to design more effective supply chain management. Further, this study becomes a gap filler for the existing literature deficiency in the Indian context and an e-commerce context.

Customer service in supply chain management: a case study

2014 ◽  
Vol 27 (6) ◽  
pp. 786-801 ◽  
Author(s):  
Fatiha Naoui
Keyword(s):  
Supply Chain ◽  
Supply Chain Management ◽  
Customer Service ◽  
Success Factors ◽  
Single Case ◽  
Service Performance ◽  
Chain Management ◽  
Content Type ◽  
Wide Range

Purpose – The purpose of this paper is to present a case study to assess the customer service within supply chain management (SCM). In particular, the paper emphasizes an interest in an integrated approach to considering customer service performance in an efficient way. Indeed, information systems as technical support play an essential role in the SCM of small- and medium-sized enterprises (SMEs). The reasons for pursuing such research can be explained by the fact that the customers are the first concern of any firm that seeks to be competitive. Indeed, the author seeks to answer the following question: Which are the main explaining factors of the customers’ service performance within Alpha SCM? Design/methodology/approach – A qualitative research methodology is used based on 11 semi-structured interviews with professionals and direct observation as part of a telecommunications network SME in France. Findings – This empirical case study is to delineate the concept dimensions. These dimensions allow the drawing up of a framework of actions to improve SME customer service performance evaluations in the SCM. Research limitations/implications – The paper is a single case study, not generalizable, but might be useful in general way. Another issue that the author can reflect on is the key performance indicators (KPIs). The KPIs selected are rather subjective and not generic relating to supply chain as “process”. The answers correspond to the managers’ perception and the international dimension is not taken into account in this work. Practical implications – The results contribute to the existing body of knowledge regarding services for improving the relationship with the customers; improve operational reporting; improve invoice control and indicator follow-ups with the project manager; and improve cost management. Social implications – The human factor is an important and current issue and is discussed in context of the case study. Originality/value – The paper adds to the understanding by showing that the human motivation and intellectual capital management are critical success factors in the Alpha SCM case study. It offers a new perspective that customers are among the major actors in the telecommunications market, along with the corporate customers and administration involved in implementation or service quality follow-up and telecommunications use. The group offers a wide range of skills to help the customers to make the most of technology.

Blockchain in Supply Chain: Case Study of Lottemart Ciputat

2019 ◽  
Vol 5 (1) ◽  
pp. 38-49 ◽  
Author(s):  
B. K. Handoyo ◽  
M. R. Mashudi ◽  
H. P. Ipung
Keyword(s):  
Decision Making ◽  
Supply Chain ◽  
Supply Chain Management ◽  
Information Asymmetry ◽  
New Technology ◽  
Business Case ◽  
Analysis Method ◽  
Chain Management ◽  
Production Processes

Current supply chain methods are having difficulties in resolving problems arising from the lack of trust in supply chains. The root reason lies in two challenges brought to the traditional mechanism: self-interests of supply chain members and information asymmetry in production processes. Blockchain is a promising technology to address these problems. The key objective of this paper is to present qualitative analysis for blockchain in supply chain as the decision-making framework to implement this new technology. The analysis method used Val IT business case framework, validated by the expert judgements. The further study needs to be elaborated by either the existing organization that use blockchain or assessment by the organization that will use blockchain to improve their supply chain management.

Solving multi-criteria supplier segmentation based on the modified FAHP for supply chain management: a case study

2015 ◽  
Vol 20 (12) ◽  
pp. 4981-4990 ◽  
Author(s):  
Shih-Che Lo ◽  
Fransiskus Verdian Sudjatmika
Keyword(s):  
Supply Chain ◽  
Supply Chain Management ◽  
Chain Management
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