Villgro Innovation Marketing Private Limited: Building last mile delivery model using entrepreneurs

Indian Institute of Management Ahmedabad ◽

10.1108/case.iima.2019.000037 ◽

2015 ◽

pp. 1-15

Author(s):

Vaibhav Bhamoriya ◽

Abhishek

Keyword(s):

Business Model ◽

Delivery Model ◽

Village Level ◽

Sustainable Products ◽

Rural Livelihood ◽

Last Mile ◽

Horizontal Expansion ◽

The Right ◽

Last Mile Delivery ◽

Delivery Models

Ashutosh Sinha is managing VIMPL as rural distribution business involving Villgro stores and village level entrepreneurs (VLE). After spending two years in evolving the business model which provides sustainable products to improve rural livelihood, he has recently started selling FMCG products through VIMPL network. As he decides to expand the business, he has to make choices about strategic path of horizontal expansion versus vertical expansion. The expansion decision is also linked with choosing the right type of VLEs. The case provides detailed description of VLE operations and examines the challenges in building last mile delivery models using entrepreneurs.

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Villgro Innovation Marketing Pvt. Ltd.: Building Last Mile Delivery Model Using Entrepreneurs

Asian Case Research Journal ◽

10.1142/s0218927518500037 ◽

2018 ◽

Vol 22 (01) ◽

pp. 57-80

Author(s):

Vaibhav Bhamoriya ◽

Abhishek

Keyword(s):

Business Model ◽

Delivery Model ◽

Village Level ◽

Sustainable Products ◽

Rural Livelihood ◽

Last Mile ◽

Horizontal Expansion ◽

The Right ◽

Last Mile Delivery ◽

Delivery Models

Ashutosh Sinha is managing Villgro Innovation Marketing Private Limited (VIMPL) as a rural distribution business involving Villgro stores and village level entrepreneurs (VLE). After spending two years in evolving the business model which provides sustainable products to improve rural livelihood, he has recently started selling FMCG products through the VIMPL network. As he decides to expand the business, he has to make choices about the strategic path of horizontal expansion versus vertical expansion. The expansion decision is also linked with choosing the right type of VLEs. The case provides detailed description of VLE operations and examines the challenges in building last mile delivery models using entrepreneurs.

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Delivery Models in Last Mile Logistics

Transport and Communications ◽

10.26552/tac.c.2018.2.5 ◽

2018 ◽

Vol 6 (2) ◽

pp. 20-24

Author(s):

Stanislava Turská ◽

◽

Roman Chinoracký ◽

Jana Kurotová ◽

Simona Jaculjaková ◽

...

Keyword(s):

End Users ◽

Secondary Research ◽

Delivery Model ◽

Last Mile ◽

Last Mile Delivery ◽

Near Future ◽

Delivery Models

In logistics the key problem of last mile is how to deliver goods from distribution hub to end users in cities and built-up areas. The paper deals with an issue of last mile delivery. The main objective of the paper is to analyse possible solutions how to deliver consignments to end customers. To achieve the aim, we realized secondary research in which we identified seven basic delivery models. Some of the delivery models are traditional, but there are delivery models which are a matter of the near future. One of the most appropriate solutions how to enhance effectiveness in the process of last mile delivery is to take advantages of every identified delivery model. Results of the research also imply a comparison of delivery models.

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E-Groceries: A Channel Choice Analysis in Shanghai

Sustainability ◽

10.3390/su13073625 ◽

2021 ◽

Vol 13 (7) ◽

pp. 3625

Author(s):

Valerio Gatta ◽

Edoardo Marcucci ◽

Ila Maltese ◽

Gabriele Iannaccone ◽

Jiarui Fan

Keyword(s):

Time Window ◽

Stated Preference ◽

Heterogeneous Reactions ◽

Policy Implications ◽

Delivery Model ◽

Channel Choice ◽

Market Shares ◽

Choice Analysis ◽

Last Mile ◽

Last Mile Delivery

E-grocery is becoming more and more popular, involving both pure e-commerce players and physical stores in its development and sales. As a consequence, the last mile delivery model has been heavily modified, with ambiguous final impact on the environment. This paper identifies the key elements germane to e-grocery (demand and supply), discusses e-grocery development and investigates the challenges ahead. In more detail, it presents the results of a stated preference survey on consumers’ channel choices for the grocery market. The survey was carried out in Shanghai (China) in order to investigate different purchase attributes, such as product and delivery service price, product range, lead time, time window and travel time. The paper identifies heterogeneous reactions to alternative service configurations, which allows to estimate market shares for e-grocery, with the in-store option as a reference. Policy implications and operational solutions to improve the sustainability of this renewed last mile delivery model are thus proposed.

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A Novel Delivery Model to Expand E-commerce Customers Based on Telecom Data Mining

10.29007/vn4r ◽

2019 ◽

Author(s):

Giridhar Maji ◽

Sharmistha Mandal ◽

Narayan Debnath ◽

Soumya Sen

Keyword(s):

Tier 2 ◽

Distribution Centers ◽

Field Surveys ◽

Delivery Model ◽

Delivery Service ◽

Location Data ◽

Last Mile ◽

Tier 3 ◽

Last Mile Delivery ◽

Firsthand Experience

A very important issue with the e-commerce delivery service in most of the emerging economies including India is the last mile connectivity. Delivering products, booked online to the remote tier-2 and tier-3 cities remained “costly”. It is observed from firsthand experience with some well-known e-commerce brands in India that their delivery service partners tend to cancel orders that are far away from their tier-2 logistics hubs with the reason shown as “address out of delivery range”. Due to low order density in the far flanges of tier-2 and tier-3 cities arranging vehicles and delivery personnel become costly. In this paper, we propose an innovative delivery model to serve the remote areas by opening edge-hubs at selected places and employing local daily commuters for last mile delivery. Identifying the edge-hubs for opening distribution centers is a costly business if done using traditional field surveys. Here we propose the use of telecom call detail record (CDR) location data as an alternate way of identifying the hubs in real time with much less cost and time.

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Last Mile Delivery of Cold Chain Medicines – Challenges and Recommendations

Indian Journal of Pharmaceutical and Biological Research ◽

10.30750/ijpbr.6.1.6 ◽

2018 ◽

Vol 6 (01) ◽

pp. 34-41 ◽

Cited By ~ 2

Author(s):

Arpit Bhatnagar ◽

Varun Gupta ◽

Prashant Tandon ◽

Tanmay Saksena ◽

Ashish Ranjan ◽

...

Keyword(s):

Best Practices ◽

Healthcare Professionals ◽

Storage Temperature ◽

Storage Conditions ◽

Cold Chain ◽

Chain Management ◽

Last Mile ◽

The Right ◽

Last Mile Delivery ◽

Practical Recommendations

Cold chain medicines are those that require special temperature-controlled cold storage to maintain their quality and efficacy. Cold chain management is important to ensure that the right quality is maintained throughout the supply chain. There lies a variety of reasons why cold chain management continues to be the challenge in India like lack of the consolidated list of cold chain medicines, lack of standard refrigeration guidelines for retail pharmacies, non-uniformity in storage temperature instructions on the label, patient education and lack of awareness. The study aims to identify the challenges faced in the last mile delivery of such medicines in India and suggest practical recommendations for improvement that confirms the international best practices. More than 100 interviews were conducted with healthcare professionals like doctors, pharmacists, retail pharmacy experts, logistic partners, distributors and ex-regulators to understand the storage conditions and the possible solutions, especially at retail and customer level. An exhaustive list of cold chain medicines was framed with the databases of Indian hospitals, local drug distributors and drug retailers. Given the complexity of cold chain system in India, the guidelines for maintaining and managing the cold chain should be clearly available and then be mandatorily followed, in order to avoid the deleterious effects on such medicines due to storage and handling issues as elaborated in this study.

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