Developing campaigns in the context of a disaster

2015 ◽  
Vol 24 (1) ◽  
pp. 100-114 ◽  
Author(s):  
Rodrigo Uribe ◽  
Pedro Hidalgo ◽  
Carolina Martinez
Keyword(s):  
Three Dimensions ◽  
Main Theme ◽  
Print Advertising ◽  
Content Type ◽  
Non Profit ◽  
The Public ◽  
For Profit ◽  
Internet Users ◽  
The Relationship ◽  
Practical Implications

Purpose – The purpose of this paper are to determine: how disasters are used as a theme in advertising; how the public evaluates different ways of using disasters in advertising; what dimensions directly affect these evaluations; and what aspects should be taken into account by an organization that wants or need to develop a campaign after a disaster. Design/methodology/approach – This paper presents two studies examining the relationship between catastrophes and advertising in the context of the February 2010 earthquake in Chile. The first study scrutinizes the characteristics of print ads that used this event as their main theme. The second study evaluates the reactions of consumers to different types of post-catastrophe ads. This issue was explored in a survey on the attitudes toward and credibility of these ads and in a qualitative examination, which explored the reasons for the interviewees’ evaluation. Findings – The first study identified nine types of advertisements as the most used by advertisers. The second study showed that the most common ad types had the worst evaluations by the public. In addition, the evaluation of the ads was directly related to three dimensions: opinion with regard to the advertised brand, evaluation of the ad’s performance, and perception of commercial intent. Research limitations/implications – It is important to consider some limitations of this study: this paper used only print advertising, and the sample was selected from Chilean internet users (50 percent of the population). Practical implications – This paper provides recommendations for for-profit and non-profit organizations that need or want to effectively develop campaigns in the context of a disaster. Originality/value – Within the context of a few studies on the development of campaigns in the context of a catastrophe, this paper seeks to test and expand upon the scarce findings in this field.

Organizational justice and millennial turnover in public accounting

2017 ◽  
Vol 39 (1) ◽  
pp. 112-126 ◽  
Author(s):  
Jessie George ◽  
Stephanie Wallio
Keyword(s):  
Distributive Justice ◽  
Procedural Justice ◽  
Organizational Justice ◽  
Turnover Intentions ◽  
Public Accounting ◽  
Content Type ◽  
The Public ◽  
Study Results ◽  
The Relationship ◽  
Practical Implications

Purpose The purpose of this paper is to investigate the relationship between distributive justice, procedural justice, and turnover intentions for Millennial employees working in the public accounting environment. Design/methodology/approach Data collection utilized an online survey sent to members of a regional certified public accountant organization (n=75). Findings Lower levels of both distributive and procedural justice predicted higher turnover intentions, controlling for gender and job tenure. Procedural justice was found to have a stronger relationship with turnover intentions than distributive justice for Millennial public accountants. Practical implications The public accounting industry is facing a crisis based on the shortage of staff and senior level accountants, which are primarily Millennial employees. The study results have practical implications for public accounting firms. The findings suggest that the fairness of organizational processes could impact Millennials’ turnover intentions more than the fairness of organizational rewards. Employers could use this information to manage levels of procedural justice, which could reduce turnover intentions, actual turnover, and other byproducts of the staffing shortage. Originality/value This study examined the relationship between organizational justice and Millennial turnover intentions in public accounting. The study replicated the findings of some prior studies in a purely Millennial sample in the public accounting context and addressed some of the contradictory results seen previously related to organizational justice. As the public accounting industry has an abnormally large percentage of Millennial employees, these findings may be applied to other environments as the Millennial population in the workforce increases.

Collectors behaving ethically: an emerging consumption constellation

2010 ◽  
Vol 6 (1) ◽  
pp. 45-61 ◽  
Author(s):  
Jennifer Yurchisin ◽  
Sara B. Marcketti
Keyword(s):  
Fair Trade ◽  
Design Methodology ◽  
Qualitative Data ◽  
Significant Information ◽  
Content Type ◽  
Non Profit ◽  
For Profit ◽  
Predominantly Female ◽  
Practical Implications ◽  
Disadvantaged People

PurposeThis study aims to examine the characteristics of ethnographic textile collectors and compare them with the literature regarding fair trade consumers to explore the existence of a possible consumption constellation between collecting and fair trade purchasing.Design/methodology/approachPurposive sampling was used for the study as it maximized the attainment of significant information related to ethnographic textile collecting. Qualitative data from ethnographic textile collectors (n=12) were collected.FindingsResults suggested that collectors were interested in purchasing high quality, authentic products that expressed their identity and individuality. These are similarities shared with fair trade consumers. Furthermore, collectors' motives to help artisans overcome poverty were evident; a similar value guides fair trade purchasing.Research limitations/implicationsThe predominantly female sample of academics may not be representative of the average ethnographic textile collector.Practical implicationsUnderstanding the multiplicity of products and activities representative of one consumer group's lifestyle is beneficial to both for‐profit and non‐profit organizations in terms of product promotion or donation solicitation. The understanding of these consumers' lifestyle can, in turn, help marketers design and implement effective advertising and fundraising campaigns that improve the livelihood and wellbeing of excluded and disadvantaged people in developing countries.Originality/valueThe paper furthers the knowledge base and understanding of these different consumer segments by providing evidence of a consumption constellation between ethnographic textile collectors and fair trade consumers.

Professionalism as social responsibility in procurement and administration

2017 ◽  
Vol 29 (3) ◽  
pp. 320-343 ◽  
Author(s):  
Joshua Steinfeld ◽  
Clifford McCue ◽  
Eric Prier
Keyword(s):  
Social Responsibility ◽  
Public Procurement ◽  
Public And Private ◽  
Actual Performance ◽  
Content Type ◽  
Job Tasks ◽  
The Public ◽  
Public And Private Sector ◽  
The Relationship ◽  
Practical Implications

Purpose The purpose of this empirical study is to identify the job tasks where decisions regarding social responsibility are likely to occur and assess the potential connections between social responsibility and professionalism. Design/methodology/approach A job study conducted by the Universal Public Procurement Certification Council (UPPCC) of 2,593 practitioners is used for data collection. Factor analysis is applied to a set of 75 procurement job tasks to determine the relationship between practitioners’ performance and management of job tasks and social responsibility variables. Findings The results suggest that there are specific job tasks performed and managed in both public and private sector procurement that share a unique relationship with social responsibility variables. Research limitations/implications The manuscript advances the research on professionalism in procurement and administration through empirically testing job tasks performed and managed by practitioners and identifying relationships between job tasks according to a professional orientation toward social responsibility. Practical implications The study shows that specific job tasks are performed and managed in procurement and administration with a social responsibility consideration. Social implications The technical nature of job tasks found to be related to social responsibility suggests a paradoxical view of the politics-administration dichotomy, and the notion that neutral tasks of both the public and private sectors are not void of a social function. Originality/value One attribute of professionalism in the literature, social responsibility, is operationalized through actual performance and management of job tasks by practitioners.

Awards as non-monetary incentives

2016 ◽  
Vol 4 (1) ◽  
pp. 81-91 ◽  
Author(s):  
Bruno S. Frey ◽  
Jana Gallus
Keyword(s):  
Voluntary Sector ◽  
Future Research ◽  
Volunteer Management ◽  
Monetary Incentives ◽  
Content Type ◽  
Non Profit ◽  
The Public ◽  
For Profit ◽  
Cultural Sector ◽  
Survey Approach

Purpose – The purpose of this paper is to shed light on a widely used yet scarcely investigated form of incentive, awards. The paper seeks to explore, first, whether awards can be used to motivate higher performance in academia and volunteering, and second, how often and in what forms awards are in actual fact being used in the voluntary sector. Design/methodology/approach – The paper combines a theoretical analysis with various analytical methods, including a new matching technique, randomization in the field, and the survey approach. Findings – Awards have the potential to substantially increase performance, yet they are less frequently used in the Swiss voluntary sector than theory suggests. Research limitations/implications – The focus lies on awards in academia and the voluntary sector. Future research should investigate awards in other fields, e.g. the for-profit or the cultural sector. It should also assess their use in other countries to facilitate cross-country comparisons. The effects on non-recipients and the public at large are another area worth investigating. Practical implications – Practitioners are encouraged to consider awards as an important motivational instrument, which could be integrated more explicitly and more widely in the volunteer management systems of Swiss non-profit organizations. Originality/value – This contribution analyzes a widely used yet scarcely investigated form of incentive, awards. originality/value derives naturally from this observation.

scholarly journals An exploratory study on social entrepreneurship in Egypt

2020 ◽  
Vol 11 (3) ◽  
pp. 694-707
Author(s):  
Rebecca Fakoussa ◽  
Simon O'Leary ◽  
Suzan Salem
Keyword(s):  
Social Entrepreneurship ◽  
Dynamic Environment ◽  
Content Type ◽  
Non Profit ◽  
The Public ◽  
Political Landscape ◽  
International Perspectives ◽  
Umbrella Organisation ◽  
Global Communications ◽  
Practical Implications

Purpose The purpose of this paper is to add to the existing wealth of knowledge on the benefits and challenges of social entrepreneurship in Egypt, a challenging emerging economy. Design/methodology/approach The research combines secondary and primary research with the latter including interviews across the public, private and social entrepreneurship sectors, together with surveys to gather Egyptian and international perspectives. Findings The study addresses several political, cultural and economic themes that significantly influence the emergence and growth of social entrepreneurship organisations in Egypt. Research limitations/implications Egypt is undergoing significant change at present; hence, this research provides a snapshot of what may be considered a very dynamic environment. Practical implications Recommendations are made that have practical implications for each of the public, private, development and non-profit sectors in Egypt. It is suggested that the public sector ought to unite its efforts under one umbrella organisation, the private sector could benefit from growing social awareness across the region, while development groups should continue to focus on education generally. Non-profit entities can seek to collaborate with others, and all organisations can make better use of developing global communications technology. Social implications A base of social entrepreneurship is already established in Egypt, but this research suggests that further encouragement of these initiatives could help develop the economy and foster a more socially aware culture and political landscape. Originality/value Social entrepreneurship in Egypt continues to evolve, and this research identifies a number of economic, cultural and political perspectives that, if addressed, could help accelerate progress.

External supports in reward-based crowdfunding campaigns

2017 ◽  
Vol 41 (5) ◽  
pp. 626-642 ◽  
Author(s):  
Zheshi Bao ◽  
Taozhen Huang
Keyword(s):  
Impression Management ◽  
Three Dimensions ◽  
Content Type ◽  
Positive Effects ◽  
External Supports ◽  
Using Data ◽  
The Relationship ◽  
Film And Video ◽  
Practical Implications

Purpose The purpose of this paper is to discuss some drivers which can promote reward-based crowdfunding campaigns and then compare their effects on two categories of cultural and creative projects. Design/methodology/approach The authors first distinguished the roles of “intrinsic qualities” and “external supports” in crowdfunding campaigns. Then based on the theories of reward-based crowdfunding, impression management and social capital, a research model was built to discuss the effects of external supports and a comparative study was conducted by using data collected from Kickstarter.com. Findings It indicates that the three dimensions of external supports (reward support, impression support, and relationship support) have positive effects on film and video and publishing projects. Besides, the authors also found that “category of a project” can moderate the relationship between impression support and crowdfunding performance. The effect of impression support on visual works is different from that on printed works. Research limitations/implications These findings not only prove that external supports actually play an important role in crowdfunding campaigns, but also reveal that for different categories of cultural and creative crowdfunding projects, the effects of external supports are different. Some other theoretical and practical implications are also provided. Originality/value This research reveals some details about the important role of external supports in crowdfunding campaigns and compares their effects on different categories of cultural and creative projects. It can provide useful suggestions for improving reward-based crowdfunding performance.

Typologies for co-working spaces in Finland – what and how?

Facilities ◽  
2016 ◽  
Vol 34 (5/6) ◽  
pp. 302-313 ◽  
Author(s):  
Inka Kojo ◽  
Suvi Nenonen
Keyword(s):  
Content Type ◽  
Non Profit ◽  
Academic Literature ◽  
For Profit ◽  
New Ways Of Working ◽  
Working Space ◽  
Flexible Working ◽  
Corporate Real Estate ◽  
User Access ◽  
Practical Implications

Purpose This paper aims to categorize the typologies of co-working spaces and describe their main characteristics. Design/methodology/approach The aim is reached by means of analyzing 15 co-working spaces located in the capital area of Finland. The data used consist of interviews, websites, event presentations and brochures. Findings As a result, six co-working space typologies were identified: public offices, third places, collaboration hubs, co-working hotels, incubators and shared studios. The categorization was made by using two axes: business model (for profit and non-profit) and level of user access (public, semi-private and private). Research limitations/implications The results provide a viewpoint on how co-working spaces can be categorized. Practical implications In practise, the results can be applied by all stakeholders who are working with alternative workplace solutions to respond to the needs of new ways of working, especially via workplace services for multi-locational and flexible working, including facilities managers, corporate real estate executives and designers. Originality/value This research builds on the previous academic literature on co-working spaces by making the phenomena more explicit for researchers and practitioners who are facing the challenges of developing new alternative workplace offerings.

Does religiosity impact Moroccan Muslim women’s clothing choice?

2014 ◽  
Vol 5 (2) ◽  
pp. 210-226 ◽  
Author(s):  
Catherine Bachleda ◽  
Nicolas Hamelin ◽  
Oumaima Benachour
Keyword(s):  
Consumer Choice ◽  
Muslim Women ◽  
Content Type ◽  
The Public ◽  
Women's Clothing ◽  
Clothing Style ◽  
Public Setting ◽  
The Relationship ◽  
Moroccan Muslim Women ◽  
Practical Implications

Purpose – The purpose of this paper is to explore whether religiosity impacts the clothing style Moroccan Muslim women choose to wear in the public setting. Design/methodology/approach – The framework chosen for this study was the theory of planned behaviour. Data were gathered by a questionnaire administered to 950 Muslim women located throughout in Morocco. Findings – Results indicate that a woman’s religiosity cannot be determined simply by what she wears, with age, marital status and education found to have far greater impact on a woman’s choice of clothing than religiosity. Practical implications – In countries where women have freedom to choose what they wear, Muslims should not be treated homogeneously, but rather as a heterogeneous segment with different social classes, different sects and different ways of expressing and experiencing their faith in daily life. Originality/value – Currently there is limited literature that explores the relationship between religiosity and a woman’s choice of dress, outside of the hijab. Moreover, in spite of the significance of religion in the lives of many individuals, its role in consumer choice is not clear. This research provides some clarity within the context of clothing choice for Moroccan Muslim women.

“Not-for-profit” leaders take a different route

2015 ◽  
Vol 31 (2) ◽  
pp. 16-18
Keyword(s):  
Design Methodology ◽  
Reading Time ◽  
Third Sector ◽  
Public And Private ◽  
Content Type ◽  
The Public ◽  
For Profit ◽  
Not For Profit ◽  
Pertinent Information ◽  
Practical Implications

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – This paper examines some of the issues facing leaders of not-for-profit organizations, and considers ways in which this “third sector” is both similar to and different from the way that things operate in the public and private arenas. Practical implications – This paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value – This briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Shared meaning at the intersection of NPO reputation and trust: a personification perspective

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Selin Türkel ◽  
Ebru Uzunoğlu ◽  
Sema Misci Kip
Keyword(s):  
Design Methodology ◽  
Semantic Network ◽  
Semantic Network Analysis ◽  
Shared Meaning ◽  
Structured Interviews ◽  
Content Type ◽  
Non Profit ◽  
Trust And Reputation ◽  
The Relationship ◽  
Practical Implications

PurposeThe purpose of this paper is to unearth common perceptions of non-profit organization (NPO) trust and reputation, with a specific focus in their overlaps and intersections. Examining the two concepts in tandem allows a more comprehensive approach offering new insights.Design/methodology/approachThis study is devoted to the analysis of the interplay of NPO trust and reputation combining semantic network analysis with a personification approach. The data are collected via semi-structured interviews with 482 individuals.FindingsThe present results reveal both common (e.g. charitable, credible) and unique (e.g. illuminating, nice) personality traits. Findings also demonstrate that reputation is a broader concept than trust, with more characteristics. Moreover, it is possible to state that NPOs deemed reputable have a 50% chance of being trusted.Research limitations/implicationsClearly delineating the relationship between the concepts of NPO trust and reputation has certain conceptual significance and practical value. As traits are grouped in the existing taxonomy categories based on the analysis, it could contribute to improving understanding of these constructs, as well as a modification in the existing classification.Practical implicationsThis study aims to assist NPO managers by providing a list of ideal traits for NPO reputation and trust. It can serve as a guide for managers to assess their own perceptions, for comparison with those of competitors.Originality/valueTo the authors' knowledge, this study is the first attempt to provide an interrelated perspective to the study of NPO trust and reputation through semantic network and personification approach.

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